Summary
Overview
Work History
Education
Skills
Timeline
OfficeManager
Alex Ruddock

Alex Ruddock

Sr. Manager, Product Management and Product Marketing
Toronto,ON

Summary

Experienced product management and marketing leader with over 5 years of expertise in steering both marketing and product management functions. Proficient in orchestrating go-to-market strategies, conducting market and customer research, and managing successful beta programs. Expert in leading product launches, sales and customer service enablement, business intelligence, and innovative pricing strategies. Proven track record in managing and launching diverse products, demonstrating a comprehensive grasp of market trends and product development intricacies.

Overview

8
8
years of professional experience
5
5
years of post-secondary education

Work History

Sr. Manager, Product Management and Product Market

Influitive
Toronto, Ontario
11.2022 - Current
  • Managed large-scale projects and introduced new systems, tools, and processes to achieve challenging objectives.
  • Oversaw all product marketing initiatives for Influitive, and managed 25% of product management responsibilities.
  • Led the product marketing and product management at PostBeyond (an Influitive subsidiary).
  • Successfully product-managed and launched four new paid products for Influitive in 2023, significantly enhancing the product portfolio.
  • Introduced GenAI technology to both Influitive and PostBeyond platforms, marking a technological advancement in the company's offerings.
  • Executed marketing campaigns and events to promote new and existing products, driving customer engagement and market presence.
  • Conducted comprehensive competitive intelligence and positioning, effectively navigating market challenges and opportunities.
  • Worked closely with a team of ~30 developers, guiding the development of impactful features tailored to market demands and customer needs.

Product Marketing Manager

Influitive
Toronto, Ontario
01.2021 - Current
  • Led 50+ product launches from early access beta to GA
  • Performed thorough market research and competitive analysis, this led to higher win-rates against top competitors and informed creation of novel features
  • Led overhaul of pricing strategy, 2x win-rate of new business, while managing most successful pricing migration in company's history
  • Created product positioning and messaging for multiple products in multiple markets
  • Developed Sales and CS enablement content and tools for different packages, personas, and use cases
  • Worked closely with product development teams to plan roadmap, uncover customer insights, prioritize features, launch, and measure impact
  • Liaised with product designers on defining product features and managing tradeoffs involving features, schedule and lifecycle
  • Cultivated and nurtured relationships with customers to drive insights and advocacy

Sr. Product Marketing Specialist

Influitive
Toronto, Ontario
11.2019 - 12.2020

Product Marketing Specialist

Influitive
Toronto, Ontario
01.2019 - 11.2019

Product Marketing Intern

Influitive
Toronto, Ontario
05.2018 - 08.2018

Human Capital Intern

Influitive
Toronto, Ontario
05.2017 - 08.2017

Business Analyst Intern

Influitive
Toronto, Ontario
05.2016 - 08.2016

Education

Bachelor of Science - Computer Science

McGill University
Montreal, QC
09.2013 - 05.2018

Skills

    Pricing strategy

undefined

Timeline

Sr. Manager, Product Management and Product Market

Influitive
11.2022 - Current

Product Marketing Manager

Influitive
01.2021 - Current

Sr. Product Marketing Specialist

Influitive
11.2019 - 12.2020

Product Marketing Specialist

Influitive
01.2019 - 11.2019

Product Marketing Intern

Influitive
05.2018 - 08.2018

Human Capital Intern

Influitive
05.2017 - 08.2017

Business Analyst Intern

Influitive
05.2016 - 08.2016

Bachelor of Science - Computer Science

McGill University
09.2013 - 05.2018

Similar Profiles

CREATE PROFILE
Alex RuddockSr. Manager, Product Management and Product Marketing