Summary
Overview
Work History
Education
Skills
Interests
Timeline
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Alex McLaren

Alex McLaren

Revenue Operations
Palo Alto,CA

Summary

Experienced revenue and operations leader with over 8 years of specialized Salesforce administration and architecture skills. Proven track record in developing and executing go-to-market strategies to drive new revenue and retain customers. Skilled strategic operator proficient in optimizing processes, growing teams, and aligning revenue frameworks across Sales, Customer Success, and Partnerships departments.

Overview

8
8
years of professional experience
15
15
years of post-secondary education

Work History

Revenue Operations

Rootstock Software
Remote
01.2024 - Current
  • Leading the design and automation of GTM workflows to reduce operational friction, improve forecasting, and drive scalable revenue growth
  • Led automation initiatives to improve forecasting accuracy and reduce manual overhead by 40%.
  • Built and executed a scalable go-to-market strategy across Sales, Customer Success, and Marketing, resulting in a 20% lift in conversion rates.
  • Proactively collaborated cross-functionally to streamline marketing-to-sales handoffs and optimize pipeline velocity and performance.
  • Analyzed lead funnel and sales data to identify bottlenecks and deployed actionable strategies to enhance progression and boost close rates.
  • Owned and managed a suite of 10+ RevOps tools, aligning software spend and usage with organizational goal.
  • Built scalable processes to support expansion into new verticals, enabling the sales org to ramp reps 30% faster.

Revenue Operations

Mercury
Remote
07.2022 - 11.2023
  • Successfully developed and implemented the GTM (Go-To-Market) strategy for the Revenue Organization, encompassing Partnerships, Sales, and Account Management.
  • Achieved a remarkable increase in sales deposit volume from $6 million to $1.4 billion, implementing strategic initiatives and driving sales growth through effective sales strategies, market analysis, and customer relationship management.
  • Implemented, administered, and enabled a comprehensive tech tool stack consisting of over 10 SaaS tools, optimizing operational efficiency and streamlining workflows.
  • Led the Salesforce administration, overseeing the successful roll-out and building process, resulting in enhanced sales operations and improved data management.
  • Designed and built comprehensive reporting dashboards, providing real-time insights and data visualization to support informed decision-making and drive business growth.
  • Led monthly cross-functional reviews to analyze performance data and align on improvements, fostering a data-driven culture.

Sr GTM Sales Operations

Teradata
Remote
01.2022 - 08.2022
  • Oversee Operations and Analytics for our Global Cloud Revenue Organization
  • Implemented and rolled out Groove globally, the first Sales enablement tool for the Sales team.
  • Break down complex business processes into critical components to drive enablement and reduce seller friction.
  • Increasing Sales activity KPI tracking by 40% MoM, providing leadership visibility into rep engagement.
  • Restructuring our Proof of Concept (PoC) system within Salesforce Opportunities, from 6 steps to 1 step.
  • Collaborating cross-departmentally with Sales, Finance, IT, Engineering, Product, and Marketing on various GTM strategies that will help increase revenue and sales productivity.
  • Responsible for management and success of Software Tool roadmap, issues, training and release communications.

Sales Operations Manager

BlueVine
Redwood City, CA
08.2020 - 01.2022
  • Responsible for Operations and Analytics for the Revenue Organization
  • Helped the Sales organization scale from 10 to 90 sales reps and grew annual revenue from $10m to $500m.
  • Responsible for optimizing our processes & go-to-market playbook for 6 sales teams.
  • Worked with multi-levels of operations staff to manage level performers in Key Performance Indicators (KPI) reporting to drive incremental improvements resulting in 30% YoY sales increases to deliver on client directives and exceed contractual obligations.
  • Redesigned Salesforce.com to help BlueVine scale and consolidate the entire organization under a single engagement layer to improve overall efficiency by 35%.
  • Successfully reduced speed to lead 1-2 hrs to 1-2 mins, improving booking rate by 48%.

Team Lead, Business Development

BlueVine
Redwood City, CA
07.2017 - 08.2020
  • Tasked with establishing the C-Level 3rd party partner sales process & go-to-market for newly acquired partners with weekly meetings on partner book progress and key deals in pipeline.
  • Grew Channel Partners team from 1 to 8 team members and responsible for hiring & onboarding new reps.
  • Personally increased partner submissions by 130% and promoted adoption of BlueVine's platform.
  • Standardized quota structure, career path, training, KPI, and prospecting methodology.

Education

Bachelor of Science - Business Administration And Management

University of San Francisco
05.2001 - 05.2016

Skills

Salesforce CRM

Revenue Analytics

Process Automation

Tech Stack Management

GTM Strategy & Planning

Cross-Function Collaboration

Interests

Fitness & Strength Training

Dog Dad

Website Design for Small Businesses

Travel & Cultural Curiosity

Mentoring Early-Career Sales Professionals

Timeline

Revenue Operations

Rootstock Software
01.2024 - Current

Revenue Operations

Mercury
07.2022 - 11.2023

Sr GTM Sales Operations

Teradata
01.2022 - 08.2022

Sales Operations Manager

BlueVine
08.2020 - 01.2022

Team Lead, Business Development

BlueVine
07.2017 - 08.2020

Bachelor of Science - Business Administration And Management

University of San Francisco
05.2001 - 05.2016

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Alex McLarenRevenue Operations