ALEX MAZELOW
Toronto
Summary
Experienced executive leader with a strong background in team guidance, project management, and strategic objective achievement. Adept at developing efficient processes, ensuring high standards, and aligning efforts with organizational goals. Renowned for a collaborative approach and unwavering commitment to excellence.
Overview
14
14
years of professional experience
Work History
Head of Digital
StyleDemocracy
Toronto, ON
08.2024 - Current
- Collaborated with cross-functional teams to deliver cohesive digital branding, ensuring consistency across all channels.
- Established a strong online presence for multiple brands by developing tailored social media strategies and leveraging influencers within niche markets.
- Managed relationships with external vendors such as creative agencies or software providers to ensure timely delivery of high-quality products/services at optimal costs.
- Championed an agile project management approach within the digital department to improve efficiency and responsiveness to rapidly shifting market demands.
- Streamlined digital marketing efforts for higher conversion rates by conducting thorough data analysis and adjusting campaigns accordingly.
Senior Vice President
Valeria Inc.
Toronto, ON, New York, NY, Miami, FL
01.2021 - 01.2023
- Company Overview: A personal, brand-driven media company, and global direct-to-consumer e-commerce fashion retailer, designing and manufacturing ready-to-wear clothing and accessories
- Reporting to the CEO with a dotted line to the Co-founder, leading the e-commerce team of 12 in marketing, technology, product design and development, and social media management
- Full P&L responsibility, in addition to managing a multi-million dollar quarterly operational and production budget
- Implemented comprehensive digital marketing strategies, including SEO, SEM, email marketing, and social media campaigns
- Utilized data and analytics tools to track and analyze campaign performance, optimizing conversion rates and ROI by identifying key audience segments and refining targeting parameters
Co-Owner & President
The Carbon Collective Inc.
Toronto, ON
01.2016 - 01.2021
- Company Overview: A brick-and-mortar clothing and accessories store, serving the Toronto and GTA communities, growing from one to seven locations
- Led and managed all aspects of the business, including procurement, banking, legal, accounting, store design, people management, new brand acquisition, vendor contracts and negotiations, marketing, and eCommerce
- Grew the business over four years from one physical location to seven locations, integrating enhanced technology and marketing platforms, and growing revenue from $900K to $3.5M, with annual net margins of 42%
- Designed and engineered an e-commerce website to drive sales after the forced business shutdown for COVID-19
- Drove significant marketing efforts and led their integration of digital platforms into a traditionally brick-and-mortar business, resulting in month-over-month growth of nearly 75% for a 6-month period until the business was able to operate its physical stores again
Director, Customer Experience
Hudson's Bay Company
New York, NY
01.2013 - 01.2015
- Company Overview: An iconic and large-scale fashion department store, with 90 locations in Canada, growing to over 180 locations in North America with the acquisition of Lord + Taylor Department Store and Saks Fifth Avenue stores, with annual top-line revenue of $3B+
- Reporting to the EVP, Stores, a member of the Executive Leadership Team, regularly meeting with the President and CEO, delivering monthly KPI's and executing on opportunities
- Led a team of 7 in Canada and the U.S., innovating and driving forward the company's customer experience (CX) strategy
- Developed a new CX manual for all 20,000 store sales associates, along with a training program designed to integrate these new policies and procedures
- This resulted in an overall customer satisfaction, or net promoter score of 92%; a 40-pt increase from pre-training survey results
Sr. Manager, Sales and Service
Hudson's Bay Company
Toronto, ON
01.2011 - 01.2013
- Reporting to the Divisional VP, Sales and Service, primarily responsible for driving the home goods business forward, managing the sales and service strategy for the vendors, buyers, planners, and sales associates
- Worked closely with buyers and vendors to ensure that feedback on product quality and usability was being given as products were being developed
Education
MBA - Retail And Supply Chain Management
Toronto Metropolitan University
Toronto, ON10-2012
Bachelor of Arts - Political Science
McGill University
Montreal, QC04-2006
Skills
- Data-driven decision making
- Marketing automation tools
- Customer experience design
- E-commerce management
- Influencer marketing strategies
- Digital transformation initiatives
- Content strategy management
Timeline
Head of Digital
StyleDemocracy
08.2024 - Current
Senior Vice President
Valeria Inc.
01.2021 - 01.2023
Co-Owner & President
The Carbon Collective Inc.
01.2016 - 01.2021
Director, Customer Experience
Hudson's Bay Company
01.2013 - 01.2015
Sr. Manager, Sales and Service
Hudson's Bay Company
01.2011 - 01.2013
MBA - Retail And Supply Chain Management
Toronto Metropolitan University
Bachelor of Arts - Political Science
McGill University