Alex Hristov
Coquitlam,British Columbia
Summary
Dynamic leader with a proven track record at Len's Catering, adept in operations management and business development. Excelled in fostering client relationships, driving sales growth by over 100%, and leading teams to exceed sales goals. Skilled in financial administration and team building, consistently delivering profitability and customer satisfaction.
Overview
15
15
years of professional experience
Work History
General Manager
Len's Catering
09.2014 - 08.2024
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
- Developed and implemented strategies to increase sales and profitability.
- Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
- Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
- Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
- Analyzed market trends/data to identify potential opportunities for business growth within existing or emerging markets successfully.
- Provided thoughtful guidance to personnel in navigating and resolving snags in productivity.
- Addressed customer complaints and feedback with immediate action, turning dissatisfied customers into loyal patrons.
- Trained and guided team members to maintain high productivity and performance metrics.
- Increased event bookings by developing and implementing effective catering sales strategies.
- Organized corporate meetings, special events and social occasions to satisfy client requirements and increase facility revenues.
- Exceeded both quarterly and annual sales goals.
- Increased website traffic and conversions through email and social media marketing.
- Built strong partnerships with local businesses for referrals, expanding the company''s clientele base.
- Strengthened client relationships through consistent communication and excellent customer service.
- Negotiated contracts to secure profitable agreements with vendors and suppliers.
- Generated new business leads through targeted marketing campaigns and networking initiatives.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
General Manager
Lazy Lunch Catering, Twin Bridges Restaurant
10.2009 - 11.2013
- Hired and trained both permanent and temporary staff members.
- Handled catering scheduling, ordered food and planned events.
- Met with clients to outline desired goals and prepared quotes for overall catering costs.
- Developed comprehensive event proposals that clearly outlined deliverables, timelines, budget requirements based on client input.
- Achieved increased client retention rates by providing exceptional customer service throughout the event planning process.
- Designed catering packages to increase sales and customer experience.
- Worked with chefs to plan menus according to client needs and budgets.
- Handled payment collection and payroll of 5 employees.
- Developed unique events and special promotions to drive sales.
Education
MBA - Marketing Manegement
Univercity of National And World Economy
Sofia, BG06-1998
Skills
- Leadership and team building
- Problem Resolution
- Operations Management
- Team Player
- Customer Relations
- P&L Management
- Business Development
- Project Planning
- Cost analysis and savings
- Business Administration
- Sales expertise
- Cost Reductions
- Marketing
- Financial Administration
- Sales Analysis
- Account Management
- New Business Development
- Advertising and marketing
- Vendor Sourcing
- Budget Allocation
- Economic Analysis
Languages
English
Full Professional
Timeline
General Manager
Len's Catering
09.2014 - 08.2024
General Manager
Lazy Lunch Catering, Twin Bridges Restaurant
10.2009 - 11.2013
MBA - Marketing Manegement
Univercity of National And World Economy
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