Summary
Overview
Work History
Education
Skills
Accomplishments
Languages
Timeline
Generic

Alex Farahani

TARZANA

Summary

A seasoned leader in business management and strategic planning, I excel in optimizing operations and spearheading market expansion, notably with Perfect Fit Group and Iconic Trading Company. My expertise in negotiation and relationship building has consistently fostered growth and enhanced customer satisfaction. My approach combines meticulous attention to detail with a commitment to developing high-performing teams.

Strong negotiator with vast background in guiding teams, managing complex projects, and achieving strategic objectives.

Proactive and goal-oriented professional with excellent time management and problem-solving skills. Known for reliability and adaptability, with swift capacity to learn and apply new skills. Committed to leveraging these qualities to drive team success and contribute to organizational growth.

My over 30 years experience in sales, purchasing, marketing of Automotive Parts and Accessories seem to be in line with this job offering.

Overview

31
31
years of professional experience

Work History

Owner

Iconic Trading Company (DBA: Partomotive & Koolzap
08.2010 - 12.2024
  • Designed training programs, enhancing skills and enabling employee growth.
  • Recognized individual contributions to motivate and inspire teams.
  • Developed financial forecasts for informed strategic planning.
  • Monitored cash flow for sustainable operational practices.
  • Managed day-to-day business operations.
  • Developed and maintained strong relationships with clients, resulting in repeat business and referrals.
  • Oversaw daily operations, ensuring all tasks were completed accurately and efficiently by team members.
  • Increased customer satisfaction by implementing efficient business processes and providing exceptional service.
  • Hired trained, and managed a high-performing team of employees dedicated to achieving company goals.
  • Trained and motivated employees to perform daily business functions.
  • Organized and attended trade shows and special events to showcase products, network with other businesses and attract new customers.
  • Established foundational processes for business operations.
  • Negotiated contracts with suppliers for better pricing and terms, reducing overall costs for the business.
  • Implemented marketing strategies to increase brand awareness and attract new customers.
  • Established a positive workplace culture that fostered employee engagement, collaboration, and loyalty.
  • Achieved financial growth with strategic planning, cost control measures, and targeted marketing efforts.
  • Optimized supply chain operations, negotiating with suppliers to ensure timely delivery of high-quality products.
  • Expanded business into new markets, cond
  • Developed and implemented strategic plans for revenue growth, focusing on diversification and market expansion.
  • Managed purchasing, sales, marketing and customer account operations efficiently.
  • Negotiated price and service with customers and vendors to decrease expenses and increase profit.

Partner

Nu-parts Automotive
01.2005 - 12.2009
  • Same responsibilities as my previous job (Global Trade Connection). Primarily focused on product sourcing and purchasing.
  • G.T.C. was merged with Nu-parts Automotive (Customer) back in 2005. As a result of this merger my responsibilities as part owner was primarily in the purchasing and product development. My responsibility was to make sure all three warehouses nationwide (Memphis TN 110K SQF, Tempe AZ 80K SKF, Van Nuys CA 7K SQF) are well stocked with product.

Owner

Global Trading Company
12.1999 - 01.2005
  • Recognized individual contributions to motivate and inspire teams.
  • Developed financial forecasts for informed strategic planning.
  • Guided team members to achieve personal and professional growth.
  • Optimized budgeting processes by implementing cost-control measures.
  • Conducted market research for informed product development.
  • Built lasting relationships with customers through personalized interactions.
  • Increased brand visibility by launching targeted marketing campaigns.
  • Managed daily operations for a successful small business, ensuring efficient processes and quality services.
  • Established a loyal customer base by providing personalized attention, addressing concerns promptly, and exceeding expectations.
  • Enhanced company reputation by consistently delivering exceptional service quality to customers.
  • Hired trained, and supervised staff to maintain high levels of productivity and customer satisfaction.
  • Designed business plan to define concept, short-term and long-term goals and strategies.
  • Fulfilled customer shipping needs by completing all purchase orders and customer invoices.
  • Developed strategic partnerships with suppliers, negotiating favorable terms to control costs and improve product offerings.
  • Negotiated favorable lease terms for business expansion, securing prime location at reduced cost.
  • Developed and maintained strong supplier relationships to ensure product quality and timely delivery.

Executive Officer

Perfect Fit Group
10.1993 - 12.1999
  • Optimized resource allocation with strategic planning to improve overall operational efficiency.
  • Analyzed financial reports for informed decision-making and strategic planning.
  • Implemented strategic initiatives for enhanced market positioning and competitive advantage.
  • Negotiated strategic partnerships to expand service offerings and market reach.
  • Oversaw risk management strategies, mitigating potential threats to the organization''s stability and reputation.
  • Increased company revenue through aggressive new market strategies.
  • Enhanced company performance by developing and implementing strategic plans and initiatives.
  • Double checked inventories and made inventory schedules with supply sergeant.
  • Reviewed individual department performance and worked with leadership to improve processes, procedures, and practices.
  • Evaluated merger opportunities resulting in profitable partnerships.
  • Built productive relationships with industry partners and competitors to support strategic business objectives.
  • Optimized supply chain operations through diligent vendor selection and negotiation processes.
  • Interviewed, recruited and trained new onboarding candidates.
  • Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
  • Negotiated price and service with customers and vendors to decrease expenses and increase profit.
  • Managed purchasing, sales, marketing and customer account operations efficiently.

Education

Certificate of Completion - Communications

Dale Carnegie
City Of Los Angeles, CA
02-1998

MBA - International Business Law

University of Southern California
Los Angeles, CA
06-1996

BBA - Marketing

University of Southern California
Los Angeles, CA
06-1994

Associate of Applied Science - Marketing

LaSal College
Montreal Canada
06-1991

Skills

  • Customer relations
  • Small business operations
  • Relationship building
  • Verbal and written communication
  • Operations management
  • Business management
  • Strategic planning
  • Staff management
  • Marketing
  • Staff hiring
  • Business launch
  • Business administration
  • Consulting
  • Negotiation
  • Employee development
  • Product branding
  • Partnership development
  • Attention to detail
  • Customer service
  • Decision-making
  • Teamwork and collaboration
  • Team leadership
  • Inventory control
  • Inventory management
  • Inventory tracking and management
  • Purchasing and planning

Accomplishments

The Past 15 years I was able to create and stablish two of the largest online Automotive Parts and Accessories stores today (Koolzap & Partomotive). Both stores offering over 120K replacement parts ranging from Crash-Parts, Cooling Products, Mechanical Parts and etc. These stores are considered two of the most reputable and successful Auto Parts supply stores on Amazon, eBay, and Walmart.


Languages

Persian
Full Professional
Spanish
Elementary

Timeline

Owner

Iconic Trading Company (DBA: Partomotive & Koolzap
08.2010 - 12.2024

Partner

Nu-parts Automotive
01.2005 - 12.2009

Owner

Global Trading Company
12.1999 - 01.2005

Executive Officer

Perfect Fit Group
10.1993 - 12.1999

Certificate of Completion - Communications

Dale Carnegie

MBA - International Business Law

University of Southern California

BBA - Marketing

University of Southern California

Associate of Applied Science - Marketing

LaSal College

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Alex Farahani