Alexandra Dils
San Francisco,CA
Summary
UX Researcher with 4+ years of experience, specializing in evaluative research methodologies and experiment design. Successfully led a website abandonment analysis combining passive data analysis, usability testing, and user interviews, resulting in a 36% increase in conversion from free trial B2B users to paid customers. Demonstrated expertise in coordination and execution of end-to-end lifecycle of usability research, from planning, execution to debriefing stakeholders weekly. Proven track record of cross-functional collaboration, and stakeholder advocacy.
Overview
5
5
years of professional experience
Work History
Product Designer
Think Magik
11.2023 - Current
- Partnered with cross-functional team to plan and execute an evaluative usability research program on website abandonment resulting in a website redesign which ultimately increased conversion rate by 17% via improving usability of the a non-profit website.
- Conducted in-depth analysis of UX flows, identifying key pain points and opportunities for improvement analyzing existing data, website designs, resulting in a 22% average increase in website traffic per brand redesign.
- Communicated research findings to stakeholders through monthly presentations, and weekly reports.
- Conducted competitor analysis, analyzed market trends, reviewed existing research, to understand industry best practices to create presentations for stakeholders
- Assisted in survey planning and execution, including questionnaire design and data analysis sent to over 50+ participants.
Product Designer
VisuEats
03.2023 - 10.2023
- Analyzed surveys to suggest design decisions to the cross-functional team leading to an admin panel redesign which increase B2B customer acquisition by 36.3%
- Coordinated with participant recruiting teams and conducted 20+ user interviews for a restaurant management app
- Proposed ideas for increased usability based on evaluative research that resulted in successful implementation of search and filter features and tabular visual design.
- Managed monthly meetings to update stakeholders on key research findings, and advocate for the users' voices.
Associate UX Researcher & Designer
VisuEats
08.2022 - 02.2023
- Influenced product strategy by synthesizing user needs into actionable insights for executive decision makers.
- Optimized user flows by mapping customer journeys and identifying areas of friction within the digital experience.
- Streamlined product design process through effective collaboration with cross-functional teams, ensuring seamless integration of UX research findings.
- Wrote reports on key UX metrics like conversion rate, customer satisfaction, and task success rate and distributed them to the team monthly.
- Facilitated productive workshops that fostered ideation among participants, resulting in innovative solutions to complex UX challenges.
UX Research Intern
VisuEats
03.2022 - 08.2022
- Collaborated with the team to scope product requirements and designed a Minimum Viable Product (MVP) based on the gaps found through market research successfully contributing to bringing MVP to market.
- Helped with foundational research, building user personas with a cross-functional team based on customer discovery calls to ensure a user-centered approach while aligning with business goals
- Suggested design patterns for the first version of the admin panel, website, and app from concept to launch
Marketing Coordinator
Insurance Branch
03.2020 - 08.2022
- Organized transition from paper to an online survey review process that 10,000+ users flowed through and presented results to the team monthly
- Contacted clients to collect qualitative research and ensure the process was accessible and seamless for the disabled and non-tech native client base by using evaluative survey questions
- Captured and redistributed over 300 client reviews a month coordinating with over 25 partner companies
- Collaborated with co-workers across all departments to design a monthly company newsletter.
- Used Photoshop to create compelling visualizations that regularly saw engagements improve by 43% percent from previous benchmarks.
Education
200 Hour Live User Research and Design Course -
University of Central Florida (UCF)
Winter Park, FL03.2022
B.A. - Psychology
Rollins College
Orlando, FL01.2019
Timeline
Product Designer
Think Magik
11.2023 - Current
Product Designer
VisuEats
03.2023 - 10.2023
Associate UX Researcher & Designer
VisuEats
08.2022 - 02.2023
UX Research Intern
VisuEats
03.2022 - 08.2022
Marketing Coordinator
Insurance Branch
03.2020 - 08.2022
200 Hour Live User Research and Design Course -
University of Central Florida (UCF)
B.A. - Psychology
Rollins College
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