Alex Baker

Product Management

• Managed full product lifecycle, from ideation through post-launch support, ensuring consistent quality control measures were in place.
• Drove innovation within product line, identifying and pursuing opportunities for new features and enhancements.
• Collaborated with sales, marketing, and support teams to launch products on time and within budget.
• Worked with sales teams to develop effective training materials, resulting in higher close and adoption rates.
• Optimized product pricing strategies to maximize revenue while maintaining competitive market positioning.
• Fostered culture of innovation, encouraging team members to propose and pursue new ideas for product enhancement.
• Reduced time to market for new product launches, coordinating efforts across multiple departments to ensure seamless execution.
• Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.

Product Marketing

• Launched successful digital marketing campaigns that achieved goals for increased website traffic.
• Coordinated with design and media teams to develop high-quality creative assets.
• Devised content strategy to effectively engage target audiences.
• Led a team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
• Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
• Captured new customers by optimizing business strategies and launching products to diversify offerings.
• Conducted comprehensive market research to identify new opportunities and inform product development decisions.