Alex Baker

Leadership Experience

• Led a team of 2-3 video marketing experts in charge of developing new marketing strategies, customer-facing sales packages, and internal processes (including cross-departmental training) related to video/creative advertising
• Performed general managerial duties as-needed in support of directors (team leads) and in relation to challenging customers or larger relationships
• Managed the agency-level relationship with Google, dedicated reps and KPIs for maintaining preferred partner status
• Fostered an atmosphere of development and achievement that has since seen two additional account managers take on product management roles
• Presented content effectively and energetically to conferences, clients and vendors, as well as internally on product, training, mental health and DEI-related content (throughout my tenure)

Brand, Account & Customer Management Experience

• Managed a portfolio of 40-60 customers with KPIs related to monthly recurring revenue and churn rate
• Maintained a consistently low churn at the top (and for multiple quarters the best) of the department
• Customized campaign/platform strategies to focus on brand growth and multi-channel content integration for my portfolio and SearchKings’ highest value clients
• Coordinated company and product branded content across channels/platforms, including strategies, budgets and content production (including internally)
• Designed and produced myself, as well as consulted on, the development of marketing/branding materials, including video and display assets for multi-channel use
• Provided detailed analysis and reporting of KPIs, growth objectives and lead generation
• Led a pod of 4-5 account managers including day-to-day oversight, goal setting, quarterly reviews, account management and Monthly Recurring Revenue targets, growth & training
• Performed a senior training role for new account managers in the department prior to pod lead role

• Led and managed pods of 3-5 account managers including day-to-day oversight, goal setting, quarterly reviews, account management and Monthly Recurring Revenue targets, growth & training
• Performed a senior training role for new account managers in the department
• Laid the foundations of my account management and product marketing skills highlighted above
• Developed data-driven analysis and insight into solutions for branding, mid-funnel and lead generation problems

• Spearheaded new team member training and onboarding - no formal systems existed prior to this program
• Managed a large portfolio of customer accounts across diverse markets and verticals
• Helped advertisers update offline or outdated marketing strategies for digital use
• Worked closely with sales reps and teams to educate them on PPC advertising, products and reporting
• Developed case studies for internal and external use
• Reported on individual and departmental performance

• Worked behind the scenes on a baseball-themed reality TV show in conjunction with Golden Palace Casino and private financing
• Pre-production work hiring personnel (camera crews, editors, etc) and bookings (hotels, shooting locations, transportation)
• Assisted in on-site operations and direction during filming
• Coordinated the break-up of the production when the primary producer/financier fled the country due to tax evasion!