Alessandra Gatti

• Target market: Beauty Advisors across Canada working in pharmacies i.e. Shoppers Drug Mart/Pharmaprix, Jean Coutu, Uniprix, Rexall, London Drugs, Pharmasave
• Increased POS Sales by conducting training courses in-store, online and seasonal in-person seminars for Beauty Advisors.
• Evaluated the effectiveness of existing training methods, making necessary adjustments to optimize results.
• Participated in the content creation of an online learning platform, increasing accessibility to key training resources.
• Created multimedia product videos.
• Reviewed and edited all training materials for accuracy (English & French).
• Enhanced Sales Reps' product knowledge and overall sales skills by giving them in-depth product line training and updating training for new product launches.
• Demonstrated exceptional presentation skills during client meetings, showcasing product benefits and value propositions effectively.
• Attended trade shows and industry events to promote company products and services.

• New Mandate: Use Quebec as a test market to introduce in-store product knowledge sessions (French and English) in all pharmacies in Quebec where NEOSTRATA and CLINIDERM products are sold. If well received by the accounts, then roll-out an official in-store training program to all NEOSTRATA accounts in Canada
• Contributed to the creation of the NEOSTRATA/CLINIDERM Training Manuals (English and French) to be distributed to Beauty Advisors.
• Developed a ''Train the Trainer'' presentation for newly-hired trainers in English Canada.
• Set training goals based on number of stores and beauty advisors trained by province.
• Set up, coordinated and conducted seasonal Training Seminars in selected hotels in Montreal, Laval, Brossard and Quebec City
• Helped to create and populate an internal report that would track the number of trainings per month and the impact of training on POS sales by account.
• Conducted internal product knowledge training for the Sales Reps and the in-store Demonstrators.

• Developed comprehensive marketing plans for product launches, resulting in increased sales and market share.
• Managed cross-functional teams to execute successful marketing initiatives, enhancing company reputation and customer engagement.
• Spearheaded digital marketing efforts, including website redesign and social media strategy, driving significant growth in online traffic and conversions.
• Cultivated strong relationships with industry influencers and media outlets, securing positive coverage and maximizing brand exposure.
• Conducted market research to inform decision-making and ensure alignment with target audiences'' needs and preferences.
• Expanded international market reach by developing and executing region-specific marketing strategies that cater to local consumer preferences.
• Presented our product offering to Canadian as well as US based Retailers i.e. HOBBY LOBBY, various independently owned Scrapbooking stores,
• Oversaw rebranding efforts that resulted in enhanced corporate identity and improved brand perception among stakeholders.
• Developed and presented marketing plans and reports to CEO and shareholders.

• Spearheaded rebranding efforts, effectively revitalizing the company's image and increasing overall market share.
• Direct input into creating new products and product lines (NEW AGE for mature skin)
• Created and managed budgets to maximize brand reach and engagement.
• Optimized budget allocation, ensuring efficient use of resources to drive sales growth and profitability.
• Developed pricing strategies that maximized revenue while maintaining competitive positioning in the market.
• Collaborated with sales teams to create tailored presentations for key clients, resulting in strengthened relationships and increased business opportunities.
• Developed training materials for internal stakeholders to communicate brand strategy effectively across all levels of the organization.
• Planned, implemented, and tracked sales and marketing strategies to promote brand products.
• Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
• Spearheaded strategic brand plans for multiple product lines to increase market share and brand awareness.
• Conducted research and analysis to determine brand positioning and messaging.

• Created a marketing plan to promote the implementation of a new innovative computer program to replace hand-written and typed notarial documents.
• Managed workflow between staff, coordinating documents, planning, and creative material distribution.
• Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.

Various short-term contracts requiring my expertise in document writing, sales analysis, brand management, new product launches, event planning, I rendered services to various companies including: Groupe Marcelle, Parfums Christian Dior, Notarius, Coty, Pharmascience, Novartis, CCTFA (Canadian Cosmetics and Fragrance Association)

NOTE: Following the take-over of the Canadian offices by the US division in the Fall of 1996, my position as well as 35 others positions were eliminated.

• Enhanced brand recognition by developing and executing targeted marketing campaigns.
• Collaborated with cross-functional teams for successful product launches and coordinated marketing efforts.
• Managed budgets, ensuring efficient allocation of resources for maximum return on investment in marketing initiatives.
• Presented regular updates to senior leadership, demonstrating progress towards key objectives and securing ongoing support for marketing initiatives.
• Worked closely with public relations teams to generate positive press coverage for new product releases or corporate announcements.

• Spearheaded rebranding efforts, effectively revitalizing the company's image and increasing overall market share.
• Analyzed competitor offerings to identify opportunities for differentiation and capitalize on unique selling points.
• Managed budgets, ensuring efficient allocation of resources for maximum return on investment in marketing initiatives.
• Negotiated vendor contracts for design services or advertising placements, obtaining favorable terms that maximized value for the brand.
• Worked closely with public relations teams to generate positive press coverage for new product releases or corporate announcements.
• Incorporated product changes into marketing messages to drive customer engagement and maximize profits.
• Planned, implemented, and tracked sales and marketing strategies to promote brand products.

• Boosted product sales with innovative promotional strategies and attractive packaging designs.
• Managed budgets, ensuring efficient allocation of resources for maximum return on investment in marketing initiatives.
• Presented regular updates to senior leadership, demonstrating progress towards key objectives and securing ongoing support for marketing initiatives.

• Prior to going in the field, I successfully completed a 12-week comprehensive Marketing and Sales training program at Kodak's Marketing Education Centre in Rochester, NY.
• Increased sales revenue by identifying and targeting high-potential accounts.
• Expanded customer base through cold calling, networking, and relationship building.
• Enhanced client satisfaction by addressing concerns promptly and providing exceptional service.
• Generated additional sales opportunities with upselling and cross-selling techniques.