Alesha Colaco

• Lead execution of all in-branch marketing across digital (ATMs, digital signage) and physical (posters, window wraps) formats, ensuring alignment with brand strategy and compliance requirements across the North American branch network.
• Collaborate with internal marketing teams, external agencies, and business partners to develop and implement campaigns that drive customer engagement and business outcomes.
• Deliver end-to-end project management for complex marketing initiatives — from brief development and creative reviews to execution, tracking, and performance analysis.
• Drive operational improvements by developing solutions that align with broader business strategies, contributing to marketing team efficiency and cross-functional collaboration.
• Manage budgets and timelines to deliver campaigns on time and within scope, maintaining high attention to detail and quality.
• Spearheaded change management activities across initiatives, including readiness assessments, stakeholder planning, and execution.

Key Achievements:

• Improved campaign deployment timelines by 20% through process optimization and enhanced vendor collaboration.
• Developed framework for marketing compliance and brand governance across 500+ branches.

· Introduced cross-channel consistency protocols, increasing brand alignment and message clarity.

In-Store Marketing

• Lead execution for operationalizing in-store marketing distributions and ad-hoc updates, including digital content management and print store signage, product launches, weekly sales-support collateral requests, and messaging for new digital channels within The Mobile Shop (TMS) locations
• Managed and improve owned, internal and partner in-store signage rotations within TMS locations, aligning our messages to our overall marketing priorities and supporting our partners in promoting their priorities

Omni Channel Brand Marketing

• Collaborated with internal teams such as PC Optimum, Real Canadian Super Store, Loblaw Digital to present The Mobile Shop through weekly flyers, offer emails, and PC Optimum app

End-to-end designing and execution of micro campaigns- writing creative briefs, providing feedback on content, collaborating with stakeholder (Creative and Media agency) and executing it

• Brand Management: Development of Brand Strategy including Research, Product Packaging, Campaign Development and Execution, Media Planning and Buying, Digital Marketing, Public Relations and Influencer Management
• Customer Relationship Management and Lead Generation: Developed and rolled out a customized CRM and sales generation system that helps the consumer understand and buy the product through a dedicated call center service.
• PR and corporate communication: Managed and worked with Godrej Group stakeholders and external agencies to develop an integrated corporate communication strategy, enabling seamless delivery of brand messages.
• Visual Merchandising: Developed and executed visual merchandizing projects for Godrej Locking and Cartini in different retail outlets and display centers