Alena Pifer

Develop strategy and initiatives to increase sales goal in market categories for WalMart and National Retailers. Communicate monthly leadership percentages, securing high profile product placement to maximize product sell efficeintly. Identifying trends and customer needs, collaborating with stores, District Managers. Supervise, train, and motivate full-time, part-time and surge employees, developing their training, sales, merchandising, and customer knowledge. Lead multiple projects in the Region new store openings, remodel stores, fixture and project change out within various departments using floor plans and planograms.

Reached #5 rank All Star of Market Managers in the year 2020, In the company for overall KPI and leadership scorecard. Successfully prepare all WalMart store client tours with having the "Ring of Fire" accounts as a high profile area in Los Angeles, CA.

Effective communicator that collaborates with vide studios, clients, Video Services team, account management, corporate sales directors and field managers. This position seeks to increase sales and profits for all teams by identifying efficiencies, merchandising priorities, and retailer/ client/ consumer feedback.

Manages a team of Representatives who service Best Buy stores in the

Media department, and third party projects. Major job expectations are to develop individuals for high performance. Coaches and councils, provides direction and feedback, evaluates, recognizes and takes appropriate action, motivates, empowers, and trains sales representatives. Builds relationships, solution oriented, and builds a strong customer and internal relationship. Job requirements communicates field priorities, manage budgeted hours, tracking daily surveys and third party projects.

Manage a team of representatives who serviced WalMart and Sam's Club retail stores with music, books, DVD Entertainment products, and conduct various audits for a variety of vendor partners. This includes managing day to day operations, employee development, sales initiatives and directives, product services, and general sales placement in stores.

Provide weekly scheduling of associates, managing benefit time, human resources follow up and documentation, hiring, recruiting and training new associates.

Coordinate and execute in-store events with local and national celebrities with raise product awareness and increase customer relations instrumental in opening and setting new retail accounts.

Directed retail operations for the area of the Western Division and covered Arizona, Colorado, Montana, New Mexico, Nebraska, Oklahoma, Texas, Wyoming markets, with annual gross sales exceeding 150 Million.

Hired, motivated and trained a team of sales managers with a proven track record of growing new leaders within the organization.

Facilitated and executed sales meetings with customer Regional Vice - Presidents to improve company synergies and raise sales.

Designed and tailored regional and national sales promotions to achieve additional incremental sales.

Responsible for sales force development including hiring, training, and development. Managed a team of Sales Representatives who service WalMart, Books A Million and Sam's Club retail stores with music, books, video products, and conduct various audits for a variety of vendor partners. Manage day to day operations, employee development, sales initiatives and directives, and general sales placement in the accounts. Maintained rapport with radio stations, music labels, and video productions studios. Coordinated and executed in-store events with local and national celebrities with raise product awareness and increase customer relations. Instrumental in opening and setting new retail accounts. Worked with purchasing and distribution to grow business within pre-existing accounts.