Aleksandar Petrovic
Fresno
Summary
Strategic Growth Executive Channeling an Athlete’s Mindset to Scale Teams, Reinvent Revenue Models, & Unlock Bold, People-First Growth Strategic revenue leader with 10+ years in B2B/sales and performance marketing across healthcare, automotive, tech, and insurance. Deliver scalable growth through client-focused strategies, operational rigor, and executive-level collaboration. Creative growth architect who transforms sales pipelines and unlocks new revenue streams from overlooked assets. Build scalable systems that deliver measurable margin, deal velocity, and market expansion gains. Persuasive and resourceful relationship builder skilled in CXO-level sales and complex negotiations. Partner with executive teams to close high-value deals and drive strategic alignment. Thrive in fast-paced, high-growth settings. Resilient team motivator with a competitor’s mindset and a knack for human psychology. Build high-performing teams and lead with energy, adaptability, and integrity to inspire success in dynamic environments.
Overview
11
11
years of professional experience
Work History
Sales Consultant
Standard Conversions
2025.04 - Current
- Build and scale high-performing sales pipelines in the Medicare, Motor Vehicle Accident (MVA), and Final Expense verticals. Drive revenue growth by onboarding direct buyers including agencies, IMOs, FMOs, and carriers, and implementing systems to maximize lead conversion and partner ROI.
- Revenue & Growth Leadership
- Pipeline Development: Designed and executed new client acquisition strategies across Medicare, FE and MVA verticals, building a qualified pipeline of direct buyers and agencies in under six months.
- Revenue Growth: Generated $400K–$500K in new revenue in six months by securing contracts with high-value agencies, IMOs, FMOs, and carriers.
- Strategic Partnerships: Established and nurtured relationships with senior-level stakeholders to expand market share and position offerings as go-to solutions for performance marketing leads.
- Operational Excellence: Implemented CRM tracking and ROI modeling for buyers to optimize lead spend and ensure sustainable growth across all verticals.
DIRECTOR OF PARTNERSHIP DEVELOPMENT
Marketcall Inc.
2024.04 - 2025.01
- Generated $2.5M in net-new revenue within 12 months by building a high-velocity pipeline and optimizing the lead-to-close process.
- Consistently exceeded quota by 15–25% while growing total book of business from $13.2M to $16.8M.
- Sourced, qualified, and closed new opportunities while contributing $600K in incremental revenue through targeted outbound and expansion strategies.
- Built and managed a robust pipeline through outbound prospecting, referrals, and strategic partnerships, increasing conversion rates and reducing sales cycle length by 25%+.
- Closed complex deals across mid-market and enterprise accounts by aligning solutions to client business objectives and driving urgency through the sales process.
- Managed and expanded 20+ enterprise accounts, driving 27% YoY growth through upsell and cross-sell initiatives while maintaining strong retention.
- Increased account value by identifying new revenue opportunities and deepening stakeholder relationships within client organizations.
- Trained and coached a team of sales and account managers, driving measurable improvements in pipeline generation, close rates, and overall performance.
- Led by example as an active closer, setting the pace for outbound activity, deal velocity, and revenue production.
BUSINESS DEVELOPMENT MANAGER
Marketcall Inc.
2022.01 - 2024.04
- Owned end-to-end sales and partnership strategy for a national performance marketing network, driving rapid revenue growth across insurance, healthcare, automotive, and technology verticals.
- Scaled ACA vertical revenue from $700K to $2.4M in year one and $4.7M in year two (571% growth) by identifying opportunities and closing high-value deals.
- Generated $1.5M+ in profit over two years at a 20% margin, contributing ~35% of total company earnings.
- Acquired 90+ new clients through outbound prospecting and partner channels, maintaining a 70% close rate and consistently outperforming industry benchmarks.
- Built and closed 10+ strategic partnerships with call centers and technology providers, creating scalable acquisition channels and long-term revenue streams.
GENERAL AGENT
AIL
2021.03 - 2022.11
- Grew territory by 35% and secured 150+ new client accounts, generating $200K in annual revenue through targeted outreach and consultative selling.
- Built and managed a consistent pipeline across multiple verticals, leveraging referrals, cold outreach, and relationship-building to drive qualified opportunities.
- Closed new business by identifying client needs, positioning tailored solutions, and maintaining control of the sales process from initial contact through close.
SALES REPRESENTATIVE
Ocean Exteriors
2019.05 - 2021.02
- Owned full-cycle sales from prospecting to close within the home improvement sector, driving consistent revenue through in-home consultations and high-volume outreach.
- Exceeded sales targets by 30% by prioritizing high-intent opportunities, negotiating effectively, and maintaining strong close discipline.
- Generated new business through cold calling and lead follow-up, converting prospects into qualified appointments at a 15% rate and producing 12–15 new accounts per month.
- Maintained a ~35% close rate on face-to-face appointments, consistently securing same-day deals and driving $250K–$300K in monthly revenue.
- Leveraged CRM tools to track pipeline, manage follow-ups, and optimize conversion performance across all stages of the sales cycle.
ASSISTANT COACH / STRATEGIC DEVELOPMENT LEAD
California State University, Long Beach (CSULB)
2015.01 - 2019.05
- Recruited to revitalize an underperforming athletic program by building a sustainable foundation for competitive excellence. Led a 5-year transformation effort that blended talent development, academically aligned recruiting, and cross-departmental partnerships to propel the team into elite national standing.
- Strategic Planning & Execution: Achieved top-5 national ranking and a conference championship by co-creating and executing a transformative 5-year strategic plan for a program rarely broken into the top 10.
- Institutional Partnership Development: Secured a tuition waiver through a business school partnership, enabling recruitment of top-tier out-of-state and international talent despite scholarship constraints.
- Revenue Generation: Generated over $150K in first-year fundraising to expand program resources, supporting scholarships, recruiting, and long-term development initiatives.
- Talent Development: Accelerated leadership development in first-year student-athletes by implementing structured player development protocols to prepare them for increased responsibilities.
Education
Master of Arts (MA) - Performance Psychology
National University
San DiegoBachelor of Arts (BA) - Political Science
California State University, Long Beach (CSULB)
Long Beach, CASkills
- Time management
- Customer relationship management
- CRM proficiency
- Objection handling
- Prospecting skills
- Closing techniques
- Strategic planning
- Community networking
- Consultative sales
- Lead generation
- B2B sales
- Demonstrations
- Industry partnership development
- Upselling and cross selling
Timeline
Sales Consultant
Standard Conversions
2025.04 - Current
DIRECTOR OF PARTNERSHIP DEVELOPMENT
Marketcall Inc.
2024.04 - 2025.01
BUSINESS DEVELOPMENT MANAGER
Marketcall Inc.
2022.01 - 2024.04
GENERAL AGENT
AIL
2021.03 - 2022.11
SALES REPRESENTATIVE
Ocean Exteriors
2019.05 - 2021.02
ASSISTANT COACH / STRATEGIC DEVELOPMENT LEAD
California State University, Long Beach (CSULB)
2015.01 - 2019.05
Bachelor of Arts (BA) - Political Science
California State University, Long Beach (CSULB)
Master of Arts (MA) - Performance Psychology
National University
Awards
NCAA Division (2x) | All-American (2009 & 2011) | AIL Agent of the Month
Flagship Accomplishments
- Scaled a healthcare vertical from $700K to $4.7M in 2 years through strategic client growth.
- Pioneered a partnership system that cut drop rates by 50–60%. Unlocked new revenue via cross-vertical requalification.
- Generated $2.5M in new revenue in 1 year by increasing conversion rates and reducing sales cycle from 65 to 47 days.
- Grew auto accident monthly revenue from $10K to $75K in 8 months, contributing 4% to the overall company revenue.
- Secured 90+ new clients across verticals with a 70% + conversion rate, outperforming the industry benchmark.
Areas of Expertise
Revenue Growth Strategy | Enterprise Sales Leadership | Client Acquisition Framework | Strategic Partnerships | Healthcare Technology Sales | Go-to-Market (GTM) Strategy | Market Expansion Planning | Cross-Functional Leadership | Startup Business Development (BD) | Performance Marketing Execution | Process Optimization | Sales Team Development | Pay-Per-Call Marketing | CRM Pipeline Management | Executive Stakeholder Engagement