ALEKE GBEMISOLA MODUPE
Moncton,NB
Summary
Personal Profile CREATIVE STRATEGIST Gbemisola is a strategist with experience in creating business and audience strategies to break through the clutter. As a trained & certified digital marketer, she harnesses her knowledge of research and audience insights to create bespoke solutions for the businesses she is responsible for. Additional experience include copywriting, legal mediation skills which all give her an advantage during pitches & client interactions.
Overview
15
15
years of professional experience
Work History
Director Strategy and client services
TBWA\CONCEPT
10.2022 - 04.2023
- Strategy & Client Management
- TBWA\CONCEPT is a Marketing & Communication solutions Agency with an international affiliation with over 100 Agencies worldwide & also boasts of decades of generating results for brands keeping them relevant & memorable in the minds of their audiences
- Responsibilities
- Strategy & Account lead on MTN, Jameson, McVitie’s, Haansbro, Smoov Chapman
- Business development
- Product and platform development
- Lead and collaborate with third parties on production (Film, animation, sound, Print etc) and research.
- Exercised leadership capabilities by successfully motivating and inspiring others.
- Worked well in a team setting, providing support and guidance.
Deputy Director
TBWA\CONCEPT
04.2021 - 09.2022
- Management and Strategy
- Responsibilities
- Account and strategy lead on MTN, Pladis (McVitie’s & Haansbro), Juhel Pharma, Lush Hair, SFH and Ford Foundation
- Lead and collaborate with third parties on production (Film, animation, sound, Print etc) and research
- Business development for clients
- Aligning departmental goals, processes, and resource allocation to achieve creative and business goals
- Achievements
- Gave strategic assistance and was part of the team that won the PZ pitch for Premier Soap & Corporate business.
Manager
Ogilvy
06.2020 - 04.2021
- Account Planning & Strategy
- Ogilvy Nigeria is a part of the WPP group; the largest network agency on the continent
- Operating in 24 countries in Sub-Saharan Africa
- We create iconic advertising for clients, and we continue to live by our founders credo of “We sell, or else”
- Responsibilities
- Managing Strategy and Planning team on the accounts in the Agency across FMCG (Cadbury Hot Chocolate, Cadbury Bournvita, Coke, Fanta, TOM TOM, Buttermint, Golden Penny Pasta, Golden Penny Pasta Soya Oil, Golden Penny Cereal, Kotex sanitary wear and Huggies), Gadget & Home Appliance (Philips), Power (Lumos), Corporate (Golden Penny) Oil & Gas (Shell), Entertainment (Telemundo) and Financial (APT Pensions)
- Aligning departmental goals, processes, and resource allocation to achieve creative and business goals
- Collaborate with the creative team on creative ideation sessions, pitches, and presentations
- Build upon a deepening knowledge of business, brand, and clients to deliver strategies that continually evolve client brands
- Inspire and mentor junior strategy team members
- Achievements
- Successfully pitched as the lead strategist and won accounts as Facebook, LUMOS and Flour Mills Soya Oil
- Lead strategist on Philips No burn iron (2020) and Christmas (2021) campaigns which exceeded the sales target
- Part of the team behind Tom Tom’s house task feature in Big Brother Naija 2020 which deepened affinity and talkability
- Created a guide and conducted trainings on understanding and using the Ogilvy proprietary tool
- Tapped into the network and got access to existing research resource (WARC)
- Seamless collaboration with global network offices on campaigns (Philips and Mondelez)
Head Strategy
TBWA\ CONCEPT
07.2017 - 06.2020
- Research & Account Planning
- Responsibilities
- Managing Strategy and Planning on all the major accounts in the Agency across Financial (Stanbic IBTC, Old Mutual), FMCG (Chi Fruit Juices, Tastic Pasta and ball food), Government (Lagos State, Oyo State), Telecoms (MTN & Globacom), Corporate (Ford Foundation, UAC & Dangote), IT (Signal Alliance & Microsoft), Alcoholic Beverage (Golden Guinea) Content creation (Oriri Ndu) and SME businesses
- Drive brainstorming sessions and Disruption Workshops
- Manage and led content team on TBWA’s food and culture platform; Oriri Ndu
- Co-ordinating Client and pitch briefing, ideation and presentations
- Lead on Strategic development and Road Maps for brands
- Induction sessions for new staff in the field of Disruption & Media arts (Agency proprietary tools) as well as the Account Planning process
- Conduct Disruption workshop training for staff and clients
- Meet with SMEs to understand business needs and proffer solutions
- Achievements
- Successfully pitched winning campaigns to clients which aired in 2020 and 2019 (Notable campaigns include MTN Y’ello Star, Stanbic IBTC’s 909 campaign, Savings campaign, MTN Music Time etc)
- Worked in house with the TBWA Hunt Lascaris team in South Africa on the Multi Choice pitch and successfully won the account (2018)
- Became a trend spotter for the ‘Backslash’ TBWA Global team
- Team Strategist on the Award Winning PROUDLY MADE IN ABA CAMPAIGN sponsored to the tune of $250,000.00 by Ford Foundation (for 2017 & 2018) and a subsequent 5 year Contract to the Agency on any other initiative
- The campaign won a Grand Prix Award at the Africannes Conference 2017
- Presented the thrust of the Proudly Made in Aba Campaign at the TBWA/Concept Global Network Conference in Paris, France as part of the African Success Stories and Creative Ideas review
- Team Strategist for the Attitudinal Change Campaign for Lagos State (Spirit of Lagos) – This idea is currently being proposed for replication in 4 other States
Senior Account Executive
TBWA\ CONCEPT
04.2014 - 01.2017
- Strategy, Research & Account Planning
- Responsibilities
- Account Planning, Insight discovery, Communication Strategy development
- Research & Analysis
- Generation of competitive market analysis for brands
- Gleaning if insights by virtue of trends spotting, research, interaction & observation
- Creation of strategic business & communication strategy documents for client & pitch presentations
- Induction sessions for new staff in the field of disruption & media arts as well as the account planning process
- Strategy presentation during Agency pitches
- Supervision, mentoring & review of work carried out by subordinates & interns
- Creation of insightful creative briefs which act as a launch pad for creative executions
- Lead & coordinate activities ahead & during disruption workshops & brainstorming sessions
- Liaise with research agencies during research & data generation
- Attend strategic business meetings with clients & stakeholders
- Coordinate new business ideation & drive the idea to implementation
- Achievements
- Trend spotting & magnification of Olajumoke via social media and press
- Proposed & executed the Stanbic IBTC PR campaign with the creative team latching on to the #Olajumoke trend 2016
- Won a gold medal at the Africannes Conference in 2016
- Provided strategic direction for the Spirit of Lagos Campaign 2015
- Led the team that worked on the current Stanbic IBTC 2017 and 2018 Brand and Thematic Campaign and interpretations across several media
Strategy, Account Planning. Account Executive
TBWA\ CONCEPT
04.2011 - 01.2014
- Generation of competitive market analysis for brands
- Assisting in creating communication strategy documents for client presentations and pitches
- Gathering stimulus materials for Disruption workshops
- Attend strategic business meetings with clients & stakeholders
- Achievements
- Team strategist to successfully win pitches for Glo “Go Ahead Campaign” 2014, Tiger Brands Tastic Pitch 2014, Smile Broadband 2015, British Council Attitudinal change campaign 2015, UAC Corporate brand Pitch 2013
- Nominated & appointed on the new business Agency team
- Supervised & anchored several disruption workshops
- Moderated several focus group discussions and concept tests
- Sent on merit exchange programme to TBWA\Hunts Lascaris South Africa in 2014
- Promoted on work merit from Account executive to Senior Account executive
Intern Copywriter
TBWA\ CONCEPT, KG Programme
09.2010 - 03.2011
- Responsibilities
- Write copy for newspapers, magazines, radio & television ads
- Discuss theme, style and length of copy with team to determine the most suitable approach
- Assist art directors with ideas for advertising ideas and campaigns
- Study products or services to decide the main selling features
- Achievements
- Shortlisted & employed based on merit following the KG internship programme
- Won competition for design & copy for TBWA 2010 Christmas card
Senior Legal Representative Counsel
Stonewaters Law Firm
11.2009 - 09.2010
- Stonewaters Law firm is a growing firm with experience in litigation, arbitration & mediation in civil & criminal practice
- Responsibilities
- Interview of clients with the aim of collecting details for preparation of court process documents
- Preparation & proof reading of court documents as motions, summons, affidavits etc
- Attendance in court with lead counsel
- Preparation of minutes of meeting with clients
- Processing & filing of court registry documents
- Achievements
- Made team head of 4 colleagues & promoted from Legal Representative Counsel to Senior Legal Representative Counsel
- Appeared in court alone to fill in for lead counsel
Junior Legal Aid
Akinola & Co Law
06.2008 - 07.2008
- Akinola & Co Law firm is a firm with its thrust in civil & criminal practice
- It specialises in Land dispute matters, Matrimonial dispute & corporate affairs
- Responsibilities
- Filing of court process documents prior to commencement of suits
- Preparation of minutes after clients meetings
- Appearance in court for observation during civil dispute matters
- Achievements
- Received prize of ceremonial outfit to the Nigerian Bar Call following performance as aid
Education
Executive Team Leadership Program -
Lagos Business School
Lagos, Nigeria2022
Monetize Your Knowledge Online Course -
Triciabiz
2022
Bullet Proof Leadership Development Program - Leadership Development
Crestcom International
Denver, Colorado2020
Professional Diploma - Digital Marketing, Innovation Strategy
Digital Marketing Institute
Ireland2016
BL Law - Law
Nigerian Law School
Lagos, Nigeria2008
LLB Law Degree - Law
Olabisi Onabanjo University
Ogun State, Nigeria2007
Skills
- Research Skills (Qualitative & Quantitative)
- Program oversight
- UX
- Strategic leadership
- Persuasive Presentation Skills
- Brand Marketing Skills
- Business Strategy
- Digital Marketing Skills
- Trend Spotting
- People Management
- Problem Solving & mediation
- Tools:
- Microsoft Office, Canva, Inshot & GIMP
Handcraft
Gbemi's handcraft spans the kitchen, craft room and the garden
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
The way to get started is to quit talking and begin doing.
Walt Disney
Timeline
Director Strategy and client services
TBWA\CONCEPT
10.2022 - 04.2023
Deputy Director
TBWA\CONCEPT
04.2021 - 09.2022
Manager
Ogilvy
06.2020 - 04.2021
Head Strategy
TBWA\ CONCEPT
07.2017 - 06.2020
Senior Account Executive
TBWA\ CONCEPT
04.2014 - 01.2017
Strategy, Account Planning. Account Executive
TBWA\ CONCEPT
04.2011 - 01.2014
Intern Copywriter
TBWA\ CONCEPT, KG Programme
09.2010 - 03.2011
Senior Legal Representative Counsel
Stonewaters Law Firm
11.2009 - 09.2010
Junior Legal Aid
Akinola & Co Law
06.2008 - 07.2008
Executive Team Leadership Program -
Lagos Business School
Monetize Your Knowledge Online Course -
Triciabiz
Bullet Proof Leadership Development Program - Leadership Development
Crestcom International
Professional Diploma - Digital Marketing, Innovation Strategy
Digital Marketing Institute
BL Law - Law
Nigerian Law School
LLB Law Degree - Law
Olabisi Onabanjo University
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