Alejandro Guerrero
Irvine
Summary
Experienced Sales Leader with a proven track record of exceeding company-defined KPIs through strategic planning and high-performance sales execution. With 20 years of progressive experience across cosmetics, skincare, aesthetics, and the hair industry, I bring a strong foundation in revenue growth, market expansion, and data-driven decision-making. I am passionate about building high-performing teams, driving both customer and employee retention, and fostering a culture of development and accountability. Known for my diplomatic leadership style, I effectively resolve challenges, unify diverse teams, and streamline operations to achieve and surpass target goals. I am confident in my ability to deliver sustainable growth, operational excellence, and measurable success for forward-thinking organizations.
Overview
20
20
years of professional experience
Work History
Account Executive Inside Sales
ZO Skin Health
Irvine, CA
01.2025 - Current
- Consistently meet and exceed monthly sales goals, maintaining a proven track record of sustained high performance through proactive pipeline development, strong client engagement, and disciplined execution.
- Being recognized with Exceeds Expectations for annual review in 2025 (1st year in role)
- Manage and grow a portfolio of 300+ multi state national and regional physician accounts, delivering strategic support, maximizing sales opportunities and maintaining and exceeding sales goals.
- Prospecting and opening of new accounts by identifying leads, initiating contact, and persuasively presenting product value to.
- Influence buying decisions by aligning product benefits with practice needs, clinical protocols, and business goals.
- Utilize Salesforce to track pipeline activity, manage opportunities, and log all customer interactions.
- Apply forecasting tools and Salesforce dashboards to project revenue, identify trends, and support territory forecasting.
- Execute upsell and cross-sell strategies that drive incremental revenue and expanded account share.
- Act as a primary point of contact for product education, order support, and client relationship management.
- Provide territory coverage during field rep absences, maintaining continuity and account satisfaction.
- Collaborate with Customer Service to resolve issues and ensure timely order delivery. Prepare and present reports on account performance, pipeline health, and sales metrics to leadership.
Aesthetic Area Sales and Training Manager
Luxemi LLC
Newport Beach/San Clemente, CA
09.2024 - 01.2025
- Build and maintain strong relationships with clients to understand their needs and provide appropriate Treatments.
- Spearheaded new initiatives to help drive KPI's
- Present product information, features, and benefits to potential clients.
- Oversee 2 new Med Spa's in Newport Beach and San Clemente
- Recruit NP's, PA's, MD's, RN's, Esthetician's, Sales Consultants and Receptionists
- Foster partnerships with medical device representatives and establish accounts with medical grade skincare brands
- Ensure compliance with healthcare regulations and best practices
- Handle patient scheduling, billing, and client service inquiries
- Oversee inventory management and supply orders
- Implement efficient office procedures and policies
- Support grass root marketing and promotional initiatives
- Manage daily operations and administrative tasks
- Supervise and train staff, ensuring high performance and teamwork
- Attend conventions and trainings to help support overall growth
Assistant Sales and Store Training Manager
Sephora
San Francisco/Orange County, CA
01.2023 - 09.2024
- Relocated and Promoted to Sales Training and Education Assistant Store Director for a high-profile store generating over $15 million in Orange County.
- Hired, trained, and developed a team of 60+ beauty advisors, licensed cosmetologists, and sales/service leaders.
- Fostered strong partnerships with brand vendors for in-store events to maximize sales potential.
- Managed overall store operations in the absence of the store director, including performance management, cash control, inventory oversight, security, customer service, and staff management.
- Tracked, analyzed, and implemented actions to enhance store performance by forecasting weekly and daily sales goals, ensuring targets are met or exceeded.
- Forecasted, scheduled, and monitored labor to align with sales and productivity guidelines and wage budgets, creating action plans for cost control.
- Supported the store director in developing and executing strategies to improve product placement and store appearance.
- Ensured products were displayed and ordered to maintain optimal stock levels.
- Managed store maintenance, cleanliness, safety, and sanitation issues.
- Oversaw cash handling and accounting to ensure store security.
Regional Sales Manager
European Wax Center
San Francisco Bay Area
11.2022 - 01.2023
- Inherited a region at a -24% decrease YTD
- Worked collaboratively with 6 of my direct reports and decreased the deficit bringing the region at +5% to goal and 25% to LY
- Managed successful strategies and serviced membership accounts to strengthen business relationships and increase retention
- Collaborated with senior executives to evaluate performance in regional area and develop strategies to expand revenue generation
- Held regular performance evaluations to assess strengths and opportunities of team members and provide counseling to improve performance
- Exceeded targets by building, directing and motivating high-performing sales team
- Assessed each location's individual and team performances, analyzing data trends to determine best methods to improve sales results
- Created and continually oversee training material to streamline standards and processes throughout market and region
- Identified and developed action plans to increase productivity and Net Revenue by double digit increases per door
Area Manager of Operations
Dry Bar
San Francisco, CA
06.2021 - 11.2022
- Revamped business post pandemic to increased sales
- Established and optimized schedules to keep coverage and service in line with forecasted demands per my region
- Strengthened merchandising and promotional strategies to drive customer engagement and boost sales
- Managed inventory control, cash control and store opening and closing procedures
Sales Manager
Creme De La Mer - Nordstrom
San Diego, CA
01.2019 - 01.2020
- Identified and developed action plans to increase productivity and Net Revenue by double digit increases.
- Provide leadership through effective operational management, budget control, evaluation measures, and planning.
- Managed freelance budget
- Exceeded targets by building, directing and motivating high-performing sales team.
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
- Hired, trained and managed sales staff and administered and implemented compensation plan to support area sales goals.
- Attracted new clientele and developed customer relationships by hosting retail events
- Spearheaded training initiatives with staff
Store Manager
MAC COSMETICS
Las Vegas
01.2006 - 01.2019
- RM, ASM Experience in traditional local markets including retail partners: Nordstrom, Macy's, Dilliards, Bloomingdale's and flagship stores as well as Travel Retail locations including retail partners: Hudson, DFS Group, Dufry and Nuance.
- Oversaw multi-store operations across Southern California and Las Vegas, ensuring exceptional artistry standards, customer experience, and brand consistency
- Analyzed KPIs and business trends to increase sales, improve conversion, and optimize productivity across high-volume retail environments
- Managed staffing, scheduling, payroll, inventory control, loss prevention, and visual merchandising across multiple MAC locations
- Executed major product launches, seasonal campaigns, and high-impact artistry events to elevate brand presence and customer engagement
- Conducted regular field visits across SoCal and Las Vegas to provide leadership presence, coaching, and performance management
- Trained retail teams and supported the opening of new MAC locations within the Travel Retail platform across North America.
Education
Bachelor of Science - Technical Management Specializing in Healthcare Services Management
Devry University
San Diego01-2025
Associate of Science - Business Administration
Devry University
San Diego, CA01-2022
Skills
- Process and procedure development
- Excel
- PowerPoint
- Outlook
- Strategic planning
- T&E budget
- Freelance budgeting
- Negotiation
- Market Analysis
- Communication
- New Store Opening
- People Development
- Training, Sales and Education
- Bilingual in English and Spanish
Timeline
Account Executive Inside Sales
ZO Skin Health
01.2025 - Current
Aesthetic Area Sales and Training Manager
Luxemi LLC
09.2024 - 01.2025
Assistant Sales and Store Training Manager
Sephora
01.2023 - 09.2024
Regional Sales Manager
European Wax Center
11.2022 - 01.2023
Area Manager of Operations
Dry Bar
06.2021 - 11.2022
Sales Manager
Creme De La Mer - Nordstrom
01.2019 - 01.2020
Store Manager
MAC COSMETICS
01.2006 - 01.2019
Associate of Science - Business Administration
Devry University
Bachelor of Science - Technical Management Specializing in Healthcare Services Management
Devry University
Websites, Portfolios, Profiles
- Https://bold.pro/my/alejandro-guerrero-260522191537/697r
- Https://www.linkedin.com/in/alejandro-guerrero-5b9208a8