Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Alejandro Avina

Sacramento

Summary

Dynamic and results-driven professional with a proven track record in digital content development and social media management. At Tau Kappa Epsilon- Theta Upsilon, spearheaded media campaigns that significantly increased engagement and contributed to a fundraising milestone of over $40,000. Knowledge in photo & video editing and adept at fostering communication & coordination, consistently delivering high-quality content under tight deadlines while keeping clear and concise communication

Overview

3
3
years of professional experience

Work History

Photographer

Freelance
11.2021 - Current
  • Digitally edited photos to enhance appearance.
  • Utilized photography skills to enhance my fraternity’s social media presence, creating high-quality content that drove engagement and organic growth.
  • Delivered high-quality images under tight deadlines, demonstrating strong time management skills.
  • Collaborated with multiple bars and clubs to produce visually creative photos and videos, enhancing their branding and social media presence.

Media Coordinator

Tau Kappa Epsilon- Theta Upsilon
11.2021 - 12.2023
  • Contributed to chapter growth by identifying new media opportunities and expanding into emerging channels.
  • Participated in weekly meetings with cross-functional teams to discuss campaign progress, challenges, and opportunities for improvement.
  • Optimized advertising campaigns for better audience reach and engagement through targeted placements.
  • Stayed current on industry trends and best practices, implementing innovative ideas to keep campaigns fresh and engaging for audiences.
  • Created engaging media content that helped in raising over $40,000 for St. Jude’s, earning recognition on a local news outlet.

Kitchen Expeditor

Sauced Bbq & Spirits
07.2023 - Current
  • Played a key role in expediting a record-breaking weekend with over $95,000 in food and alcohol sales, ensuring fast, efficient service with minimal errors.
  • Maintained clear and efficient communication between front and back of house staff, serving as a vital link to ensure smooth operations and accurate order executio
  • Maintained high food quality standards with frequent checks on prepared dishes before serving.
  • Participated in menu development discussions, providing input on dish logistics and plating techniques from an expeditor perspective.

Education

Bachelor of Arts - Mass Communication

California State University, Sacramento
Sacramento, CA
05-2025

Skills

  • Digital Content Development
  • Photo & Video Editing
  • Social Media Management
  • Analytics & Insights
  • Marketing & Branding
  • Fundraising & Campaigns
  • Communication & Coordination
  • Event Photography & Promotion

Languages

English
Native or Bilingual
Spanish
Limited Working

Timeline

Kitchen Expeditor

Sauced Bbq & Spirits
07.2023 - Current

Photographer

Freelance
11.2021 - Current

Media Coordinator

Tau Kappa Epsilon- Theta Upsilon
11.2021 - 12.2023

Bachelor of Arts - Mass Communication

California State University, Sacramento

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Alejandro Avina