Alejandra Ycaza
Burlington,Canada
Summary
Performance-oriented Sales Leader offering exceptional record of achievement over a 20-year career. Tenacious manager with strategic and analytical approach to solving problems, bringing in customers and accomplishing profit targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities.
Skilled in developing and managing new businesses, increasing market share and profitability by establishing long-term business partnerships based on mutual trust, integrity and passion for excellence.
Strong background in team building; motivating, training, leading and mentoring individuals optimizing employee talent.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Director of Sales and Marketing
Hotel Palace
04.2023 - 04.2024
- Developed comprehensive sales plans for business growth, resulting in significant market share expansion.
- Achieved regional sales targets through effective territory management and relationship building with key clients.
- Enhanced customer satisfaction levels by addressing concerns promptly and providing tailored solutions.
- Increased sales revenue by developing and implementing strategic plans and setting performance goals for the sales team.
- Analyzed sales and marketing data for improved strategies.
- Business development, Marketing strategies, Revenue Management, Team Management, Business alliances - with national and international clients, Strategic Planning, Budgeting
National Operations Manager
Chili's
07.2022 - 01.2023
- Managing all operations for the 11 restaurants in Ecuador
- Administration, Brand standards, Customer service, Team leadership, Hiring, Training, Marketing, Sales and Budgeting, KPI analytics, Business development projects
- Collaborated with business development managers in partner planning process to develop mutual performance objectives, financial targets and critical milestones.
Dean of Faculty /Faculty & Academic Coordinator
Universidad ECOTEC
09.2017 - 04.2024
- Plan and organize schedules, classes, professor´s assignments, events and academic activities for the Faculty and University
- Championed cutting-edge research projects within the department, supporting faculty-led initiatives that contributed to advancements in their respective fields.
- Streamlined administrative processes for increased efficiency, resulting in reduced workload for faculty members.
- Facilitated data-driven decision making by utilizing assessment tools to evaluate program effectiveness and identify areas for improvement.
- Hospitality professor (Hotel Management, Front Desk and Housekeeping, Revenue Management)
National Sales Manager- Hotels
Simmons Bedding Company
05.2016 - 04.2017
- Strategic alliances - negotiation - marketing - budgeting - national and international clients - traveling - decision maker - sales
- Negotiated and closed agreements with large customers and monitored and analyzed performance metrics.
- Attended events, training seminars, and manufacturer product showcases.
Associate Market Manager - North America Regional Territories
Expedia
11.2014 - 01.2016
- Deliver revenue and/or acquisition goals through management of inventory, content, rates and supplier relations through negotiation of best inventory and most strategically competitive rates in the assigned market
- Evaluate market trends and competitor activity and provide analysis and recommendation
- Provide performance reporting analysis
- Implemented innovative pricing strategies that maximized revenue while maintaining competitiveness in the marketplace.
- Identified areas for improvement within existing operations, implementing process enhancements that bolstered productivity levels.
Sales Manager
Sheraton Hotels & Resorts
11.2012 - 10.2014
- Developing new and existing accounts in order to achieve maximum revenue
- Conduct rate negotiations with senior buyers within general guidelines
- Arranged and coordinated sales calls with prospective clients to generate business for hotel.
- Implemented and created promotions to stimulate repeat business and attract new business travel accounts.
- Collaborated with marketing team to create promotional materials showcasing the hotel''s unique selling points, attracting new clientele.
- Established strong relationships with key industry partners and clients, leading to repeat business and referrals.
Marketing Coordinator - Revenue Manager - Reservations
Falls Avenue Resort
06.2011 - 11.2012
- Working with the following brands: Sheraton on the Falls, Crowne Plaza Fallsview, Skyline Inn Hotel, Hampton Inn by Hilton at the Falls, Hard Rock Cafe, Hershey Stores Niagara Falls/Chicago, Coca Cola Store, Rainforest Cafe, Planet Hollywood, Starbucks, Sheraton at the Falls, Niagara Falls, NY, Days Inn, Niagara Falls, NY
- Answered general marketing department inquiries by email, phone, and mail.
- Developed visually engaging marketing materials to support product launches and promotions.
- Utilized advanced analytics tools to identify trends and inform strategic decision-making processes related to hospitality offerings.
- Enhanced profitability by conducting regular competitor analysis and adjusting pricing accordingly.
- Developed strong relationships with travel agents and corporate clients, leading to increased referral business and repeat bookings.
- Provided high level of customer service to each person by engaging customer and using active listening and effective interpersonal skills.
Corporate Sales Manager
Hilton Hotels & Resorts
01.2009 - 02.2011
- Delivered engaging sales presentations to new clients, explaining technical information in simplified language to promote features and increase client base.
- Analyzed market trends to identify new business opportunities for company expansion.
- Created detailed reports on sales performance metrics, highlighting areas requiring attention or action from senior management.
- Established strong relationships with key industry partners and clients, leading to repeat business and referrals.
AGM Assistant General Manager
Sheraton Hotels & Resorts
04.2008 - 12.2008
- Collaborated with the General Manager on marketing initiatives to increase brand awareness and drive sales growth.
- Increased customer satisfaction by addressing and resolving concerns in a timely manner.
- Resolved problems promptly to elevate customer approval.
- Supported event planning efforts for conferences, weddings, and other social gatherings held at the hotel premises.
- Assisted in implementing new policies and procedures for improved staff productivity and guest satisfaction.
Education
Master of Science - Tourism and Travel Services Management
Universidad Tecnológica Empresarial De Guayaquil
Guayaquil, Ecuador01.2009
Bachelor of Science - Hospitality Administration/Management
Escuela Superior Politécnica Del Litoral
Guayaquil, Ecuador01.2002
Skills
- Partnership Development
- Pricing strategy
- Product positioning
- Sales training and leadership
- Revenue Growth
- Client Relationship Management
- Profitability Optimization
- Business development and planning
- Budgeting and Expenditures
- Market Trend Analysis
- Lead Generation
- Educational leadership
Certification
ServSafe Manager
Languages
Spanish
Native or Bilingual
English
Native or Bilingual
Timeline
Director of Sales and Marketing
Hotel Palace
04.2023 - 04.2024
National Operations Manager
Chili's
07.2022 - 01.2023
Dean of Faculty /Faculty & Academic Coordinator
Universidad ECOTEC
09.2017 - 04.2024
National Sales Manager- Hotels
Simmons Bedding Company
05.2016 - 04.2017
Associate Market Manager - North America Regional Territories
Expedia
11.2014 - 01.2016
Sales Manager
Sheraton Hotels & Resorts
11.2012 - 10.2014
Marketing Coordinator - Revenue Manager - Reservations
Falls Avenue Resort
06.2011 - 11.2012
Corporate Sales Manager
Hilton Hotels & Resorts
01.2009 - 02.2011
AGM Assistant General Manager
Sheraton Hotels & Resorts
04.2008 - 12.2008
Master of Science - Tourism and Travel Services Management
Universidad Tecnológica Empresarial De Guayaquil
Bachelor of Science - Hospitality Administration/Management
Escuela Superior Politécnica Del Litoral
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