Alejandra Sanchez
Airdrie,AB
Summary
Results-driven Marketing professional with a proven track record of driving revenue and achieving company goals through strategic planning and execution. Expertise in brand management, business plan development, agency and vendor management, and stakeholder engagement. Skilled in working under pressure and adapting to new situations while maintaining a focus on sales growth. Strong project management skills with a deadline-driven approach. Experience launching new brands and products across diverse industries.
Overview
11
11
years of professional experience
Work History
Marketing and Brand Experience Manager
Pursuit
03.2020 - Current
- Design and execution of go-to-market campaigns.
- Develop, manage and implement promotions and campaigns of 14 lines of businesses.
- Partner with media agencies and other stakeholders to create campaign strategies.
- Launched 4 new businesses in Banff, Golden and Waterton since 2020.
- Establish and evaluate KPI's for our various campaigns.
- Lead various cross-functional teams including digital, paid search and social media and content as well as sales, operations, finance, central reservations, IT and more.
Sales & Marketing Support Specialist
Pursuit
01.2020 - 02.2020
- Responsible for supporting the global Pursuit Sales & Marketing teams.
- Generator of analysis and reporting of sales and campaign related data, general team administration, as well as working closely with department heads on special projects.
- Provided direction and insights to Pursuit’s revenue generating activities as well as working closely with the VP of Sales and VP of Marketing to provide anefficient, collaborative and engaging work environment for the team.
Talent Coordinator
Pursuit
05.2019 - 12.2019
- Key administrator in the company’s applicant tracking system (iCIMS), including supporting and training Hiring Managers in their use of the system.
- Partner with the Talent Manager in external and internal recruitment processes.
- Assist in the overall services of all aspects of Human Resources to ensure we are offering hospitality services to all of our current and potential employees.
Medical Representative
AstraZeneca
08.2014 - 12.2015
- Increased market share and surpassed sales expectations by 120% by analyzing the market to identify new opportunities and strengthen relationships with hospitals, medical centers and primary provider physicians.
- Arranged appointments with doctors, pharmacists and medical teams to raise awareness of products.
- Implemented marketing materials such as case studies and product brochures to promote and educate buyers on product offerings.
- Recognized trends within territory and industry to create proactive plans.
Marketing Internship
AstraZeneca
06.2012 - 07.2013
- Assisted with development of event strategies and tactical plans to support launching 5 different brands from diverse therapeutic lines.
- Effectively implemented marketing and communications campaigns, including planning over 50 marketing events across the country.
- Assisted 3 Brand Managers simultaneously with the development, production and distribution of scientific promotional materials and gimmicks for our Sales Force.
- Collaborated with team members to help expand marketing channels.
- Shadowed professionals in different situations to increase marketing knowledge.
Education
Diploma - Marketing
Bow Valley College
Calgary12.2017
BBA - Major in International Bussines
Panamerican University
Mexico City05.2013
Skills
- Brand management
- Business plan development
- Campaign management
- Agency and vendor management
- Stakeholder engagement
Project management
- Strategic planning
- Cross-functional team leadership
- Market analysis
- KPI development and evaluation
Timeline
Marketing and Brand Experience Manager
Pursuit
03.2020 - Current
Sales & Marketing Support Specialist
Pursuit
01.2020 - 02.2020
Talent Coordinator
Pursuit
05.2019 - 12.2019
Medical Representative
AstraZeneca
08.2014 - 12.2015
Marketing Internship
AstraZeneca
06.2012 - 07.2013
Diploma - Marketing
Bow Valley College
BBA - Major in International Bussines
Panamerican University
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