Alejandra Rojas
Imperial Beach,CA
Summary
Experienced, organized, and self-motivated leader in higher education with a strong background in administration, advising, admissions, and student support. Proven expertise in team leadership, report analysis, workflow development, and regulatory compliance. Known for fostering positive work environments, enhancing student success, and achieving strategic enrollment objectives.
Overview
19
19
years of professional experience
1
1
Certification
Work History
Associate Director, Advising- OnDemand team
National University
01.2023 - Current
- Leading a team of 11 diverse individuals respectfully and professionally in a fast-paced, on-demand setting.
- Prioritize establishing a healthy and productive work environment where team members feel respected, valued, and encouraged.
- Set team goals and promote the team's vision.
- Responsible for creating and analyzing daily, weekly, monthly, quarterly, and annual reports focused on team and individual metrics.
- Maintain open and consistent communication with supervisors, peers, and direct reports.
- Lead weekly and monthly team meetings.
- Keep updated, thorough, and objective documentation on team dynamics, staff performance, and attendance.
- Adhere to the University's policies and procedures.
- Hold the title of Student Operations AD Partner, assisting with the recruitment, hiring, and onboarding of new hires for 7 teams of Academic and Finance Advisors.
- Responsible for the offboarding process of team members.
- Execute performance evaluations for all team members and hold individual meetings to review scores and feedback.
- Record keeping using the University's timekeeping system.
- Support the student experience through call audits, quality assurance, and collaboration.
- Encourage team members' personal and professional development.
- Currently acting as a Future Leaders committee member, helping develop high-performing team members for leadership roles.
- Actively participate in Leadership summits for growth and development in my role and as a department.
Associate Director, Advising- Amazon Career Choice
National University
07.2022 - 01.2023
- Drove and managed a team of Academic and Financial Counselors responsible for the Amazon Choice initiative at National University.
- Supported the team during major changes through understanding, empathy, consistency, willingness, and transparency.
- Developed workflows to increase efficiency and accuracy in processing student funds.
- Collaborated with Amazon representatives to analyze and align best practices for document processing, student aid, and course selection.
- Reported on student and team metrics weekly, monthly, and quarterly.
- Piloted and tested Salesforce integration prior to implementation.
- Held weekly team meetings to discuss updates, review goals, and gauge the team’s health.
- Served as a student and staff point of contact for support, guidance, eligibility, and program options.
- Ensured compliance with Amazon Career Choice requirements and direction.
- Gathered feedback to find areas of improvement to increase efficiency and student satisfaction.
Senior Manager of International Admissions
National University
07.2017 - 07.2022
- Successfully sustained responsibilities of Academic and Outreach Specialist and Manager role, in addition to those of a Sr. Manager, due to the University’s downsizing.
- Identified and helped find key markets for effective recruitment.
- Supported NU recruitment efforts in the U.S. and abroad through offices in Germany, India, Thailand, China, and Colombia.
- Inherited upper management responsibilities and successfully executed them.
- Maintained data integrity.
- Supported with staff and student escalations.
- Assisted in the development and implementation of a new virtual application for international students to ease processing and document review.
- Liaison between the university and the technical support team for the newly implemented application.
- Spearheaded General Data Protection Regulation (GDPR) compliance efforts at National University.
- Successfully led team through change in various scenarios, including system changes, modifications on application processing, updates to U.S. Immigration regulations, changes in staffing and workload, to name a few.
- Developed training and marketing materials in English and Spanish.
- Translated university marketing resources and microsites.
- Visited, presented and took part in university outreach efforts abroad in Mexico, Canada, Germany, Thailand, China, Finland, Taiwan, and Colombia.
- Organized and hosted an alumni event in Thailand with an exceptional attendance rate.
- Assisted in invoicing for accounting services abroad.
- Led efforts for enrollment of non-degree and transfer students through university partnerships abroad and in the US.
- Completed performance evaluations and held one-on-one conversations with team members to discuss individual results.
- Coached and approached difficult conversations with empathy and compassion, while setting clear expectations.
- Kept thorough, clear, and concise documentation on team operations and performance.
- Supported enrollment efforts into the university’s English Language Program through the Saudi Arabian Cultural Mission scholarship program.
- Responsible for data analysis and reporting.
- Used facts, professional judgment, intuition, and analytical critical thinking skills to make informed decisions.
Manager of International Admissions
National University
07.2013 - 07.2017
- Efficiently continued responsibilities of the International Admissions and Outreach Specialist as described under job responsibilities for this title.
- Provided team support and engagement, resulting in a positive and healthy work environment.
- Successfully led and supervised a team of admission advisors and outreach specialists, ensuring prompt and accurate processing and student support.
- Supervised and ensure compliance for work-study students supporting the department.
- Collaborated to develop strategic recruitment to meet admission goals.
- Ensured compliance with federal regulations for international students and their dependents.
- Responsibly delegated duties to direct reports for growth opportunities and processing efficiency.
- Developed and implemented new workflows to enhance student experience during the admission process.
- Focused on holistically supporting each student and team member.
- Stayed up to date with University and U.S. Immigration regulations related to international students.
- Served as the point of contact for university agents supporting recruitment efforts.
- Responsible for weekly, monthly, quarterly, and annual reports detailing team metrics for direct supervisors and upper management.
- Hosted virtual and in-person information sessions for prospective students, agents, and educational institutions.
- Lead interviews for new recruitment.
- Supported staff and student escalations, using clear and effective communication, patience, and tact.
- In charge of reviewing and submitting direct reports’ timecards through the University’s timekeeping system.
International Admissions & Outreach Specialist
National University
07.2010 - 07.2013
- Executed and supported the University's strategic enrollment goals through outreach initiatives, managing prospective student communications, and guiding prospective students through the admission process.
- Responsible for student recruitment by promoting National University’s academic programs, including the English Language Programs for international and domestic students.
- Traveled and represented National University in various educational and community events, including presentations, career fairs, community events, educational fairs and school visits.
- Increased enrollment through effective communication and relationship building.
- Built positive and sustainable relationships with prospective students, parents and educational counselors.
- Guided prospective students throughout the admission process, including reviewing applications and needed admission documents.
- Efficiently supported prospective students prior to, during, and after the visa process including information on required documentation, obtaining a visa, and next steps prior to enrollment.
- Collected and reviewed applications and required documents for the issuance of the Student and Exchange Visitor Information System (SEVIS) I-20 form, a document issued by an educational institution, confirming admission and financial requirements for studying in the US. This form is required by the US Department of Homeland Security to issue student visas (F-1 and F-2 visas for individuals and dependents).
- Thoroughly reviewed international and domestic students’ academic transcripts to determine admission eligibility and transfer credit.
- Created and helped create marketing materials, including brochures, presentations, email campaigns, banners, and flyers.
- Provided student support with clear and effective communication via phone, email, and in-person visits.
- Supported International Student Services with student orientation, including presenting, preparation, document review and collection.
- Accurately maintained student database through multiple platforms, including CRM.
- Tracked outreach activities and prospective students to identify successes and opportunities.
- Collaborated with multiple departments and individuals, including but not limited to Academic Advising, Student Business Services, International Programs Office, International Student Services, Marketing, Registrar, Testing Centers, English Language Program, Deans, Chairs, upper management, CAS coordinators, and campus operations.
- Established professional working relationships with colleagues, superiors, and direct reports to support a healthy and professional work environment.
- Maintained professional working relationships with Deans, Program Chairs, and faculty to promote student success and course availability.
- Successfully worked with colleagues and independently to develop and implement new workflows to create a productive, efficient, and cohesive work environment.
- Participated in cultural and community service events such as beach clean-ups, volunteer work, International Education week, Hispanic Heritage events, and more.
Technical Support Specialist
National University
07.2006 - 07.2009
- Received, reviewed, and processed faculty requests for grade changes and attendance updates in student accounts.
- Consistently adhered to university policy and procedures.
- Held celebratory and difficult conversations with students, faculty, and staff.
- Created and analyzed reports to accurately communicate the impacts to students, faculty, and staff.
- Collaborated with team members to find trends, communicate updates, and formulate best practices for our team.
- Thoroughly reviewed and evaluated each situation to make informed decisions on the next steps with student concerns.
- Reviewed students’ academic files for accurate processing.
- Championed student success.
Education
Master of Science - Educational Counseling
National University
San Diego, CABachelor of Arts - Psychology
San Diego State University
San Diego, CASkills
- Interpersonal Skills
- Problem Solving
- Analytical Thinking
- Data Management
- Regulatory Compliance
- Organization
- Time Management
- Communication
- Confidentiality
- Customer Service
- Technical Proficiency
- Public speaking
- Recruiting and interviewing
- Reporting and documentation
- Team collaboration and leadership
Certification
Inclusive Leadership, 2025
Languages
Spanish
Native or Bilingual
English
Native or Bilingual
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work Preference
Work Type
Full TimeWork Location
RemoteHybridImportant To Me
Work-life balanceCompany CultureFlexible work hoursHealthcare benefitsPaid time offPaid sick leave401k matchTimeline
Associate Director, Advising- OnDemand team
National University
01.2023 - Current
Associate Director, Advising- Amazon Career Choice
National University
07.2022 - 01.2023
Senior Manager of International Admissions
National University
07.2017 - 07.2022
Manager of International Admissions
National University
07.2013 - 07.2017
International Admissions & Outreach Specialist
National University
07.2010 - 07.2013
Technical Support Specialist
National University
07.2006 - 07.2009
Master of Science - Educational Counseling
National University
Bachelor of Arts - Psychology
San Diego State University
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