Alec Frias
Irvine
Summary
Biotech marketing professional with a Master of Business and Science (MBS) in Biotechnology Management and over 4 years of experience in digital marketing strategy, SEO, paid media, and website management. Proven ability to lead multichannel campaigns, optimize performance, and drive digital initiatives that support brand growth and business objectives.
Overview
5
5
years of professional experience
Work History
Digital Marketing Manager
AVID BIOSERVICES
04.2026 - Current
- Lead digital marketing strategy across paid search, display, retargeting, and LinkedIn Ads to drive pipeline and ROI
- Manage and optimize corporate website including development, UX improvements, and content strategy
- Own SEO strategy including keyword development, technical optimization, and performance tracking to increase organic traffic
- Oversee social media strategy and execution to grow engagement and brand visibility
- Analyze campaign and website performance to optimize targeting, messaging, and budget allocation
Sr. Marketing Associate
AVID BIOSERVICES
06.2025 - 04.2026
- Executed digital marketing campaigns across social media, email, and paid advertising channels
- Managed corporate website content and performance ensuring brand consistency
- Led SEO and paid search initiatives through keyword strategy and campaign optimization
- Oversaw social media content creation to increase engagement and followers
- Conducted competitive intelligence analysis to inform marketing strategy
Marketing Associate
AVID BIOSERVICES
05.2022 - 06.2025
- Created digital and print marketing materials for social media, conferences, and corporate initiatives
- Managed and curated social media channels to drive engagement and brand awareness
- Analyzed performance metrics across Google Ads, Bing Ads, website traffic, and social media
Project Lead Student Consultant
PROMEX INDUSTRIES, INC.
01.2022 - 05.2022
- Created a future potential client database and provided recommendations to improve digital marketing.
- Developed a project plan, spearheaded meetings, and was the primary point of contact for C-suite employees.
- Conducted primary research with potential clients regarding manufacturer selection criteria.
Project Lead Student Consultant
HOLOGIC, INC.
09.2021 - 12.2021
- Conducted a market assessment that included a disease overview, competitive landscape, and future opportunities.
- Created a project plan, led weekly meetings, and was the primary point of contact for the client.
- Led the primary research component with medical oncologists regarding medical device feedback and unmet needs.
Global Marketing Intern
ASTELLAS GENE THERAPIES
06.2021 - 08.2021
- Spearheaded a paid search campaign to drive site traffic to the U.S. HCP website for disease/treatment awareness.
- Led an HCP German-based microsite to expand globally for disease/treatment awareness.
- Created an organized timeline consisting of commercially launched products.
Education
Master of Business and Science (MBS) -
Keck Graduate Institute
B.S. - Biology
University of California, Riverside
Skills
- Digital marketing
- SEM strategy development
- Social media management
- Content marketing strategy
- Search engine optimization
- Web analytics
Timeline
Digital Marketing Manager
AVID BIOSERVICES
04.2026 - Current
Sr. Marketing Associate
AVID BIOSERVICES
06.2025 - 04.2026
Marketing Associate
AVID BIOSERVICES
05.2022 - 06.2025
Project Lead Student Consultant
PROMEX INDUSTRIES, INC.
01.2022 - 05.2022
Project Lead Student Consultant
HOLOGIC, INC.
09.2021 - 12.2021
Global Marketing Intern
ASTELLAS GENE THERAPIES
06.2021 - 08.2021
B.S. - Biology
University of California, Riverside
Master of Business and Science (MBS) -
Keck Graduate Institute