ALBERTO CASTANO
Calgary,AB
Summary
I am a journalist by profession, and I have worked as a television presenter, radio broadcaster, and marketing advisor for over two decades. My experience includes creating and editing visual content for television and social media, as well as managing audiovisual projects broadcasted on various platforms. Additionally, I possess strong skills in creating websites with WordPress and knowledge in SEO strategies. My ability to communicate fluently in English and Spanish expands my reach to diverse audiences. Professionally, I focus on telling stories effectively and contributing to projects that integrate conservation and social well-being.
My mission is to contribute to communications and marketing, leveraging my knowledge to make a substantial impact on every work project. I exercise a strong influence between the company and the target audience, adapting to necessary changes. I leverage my experience and skills to serve the community by addressing current challenges and making meaningful contributions to improve the quality of life for audiences. Simultaneously, I enhance the efficiency and effectiveness of communications within the companies and organizations where I work.
Overview
16
16
years of professional experience
Work History
Founder and Manager
Wander Trekker
06.2023 - Current
- I designed the entire website using WordPress tools and basic programming.
- I meticulously generate all information and write each article to deliver valuable content.
- I contribute to readers' knowledge of magical and iconic places, some unknown on our wonderful planet.
- I attract visitors from various parts of the world, as readers choose to read Wander Trekker in any language.
School Bus Driver
Heartland Agency
01.2023 - Current
- Enhanced student safety by strictly adhering to bus routes and schedules, as well as enforcing established behavior guidelines.
- Reduced vehicle maintenance costs by conducting daily pre-trip inspections and promptly reporting any necessary repairs or concerns.
- Improved on-time performance with efficient route planning, taking into consideration traffic patterns and weather conditions.
- Provided a positive environment for students during transportation, fostering respectful interactions and promoting good behavior.
Content Manager - Journalist
Natural Press
01.2013 - Current
- Enhanced website traffic by creating engaging content and implementing effective SEO strategies.
- Developed a comprehensive content calendar for consistent publishing and improved audience engagement.
- Managed a team of freelance writers, ensuring timely delivery of high-quality articles and blog posts.
- Collaborated with marketing team to develop targeted email campaigns that increased subscriber base.
- Implemented analytics tools to track content performance, making data-driven decisions for optimization.
- Edited and proofread all written materials, maintaining a high standard of grammar and style consistency.
- Improved social media presence by curating shareable content that generated increased followers and engagement.
- Edited and sourced images and videos using Sony Vegas and Canva.
School Bus Driver - Communications Officer
Third Academy - School
12.2022 - 09.2023
- Boosted social media presence with tailored content strategies, resulting in increased audience engagement and followers.
- Implemented targeted email marketing campaigns, driving customer retention rates and new leads.
- I created graphic designs for the four schools of Third Schools: STEMS, Third Academy, Lynx, and URSA.
- I developed communication policies for the mentioned four schools, implementing the latest marketing tools.
- Enhanced student safety by strictly adhering to bus routes and schedules, as well as enforcing established behavior guidelines.
- Reduced vehicle maintenance costs by conducting daily pre-trip inspections and promptly reporting any necessary repairs or concerns.
- Improved on-time performance with efficient route planning, taking into consideration traffic patterns and weather conditions.
- Provided a positive environment for students during transportation, fostering respectful interactions and promoting good behavior.
- Supported special needs students by accommodating individual requirements and ensuring their comfort throughout the journey.
School Bus Driver
First Student - ON-AB
03.2020 - 06.2022
- Coordinated high-impact events to raise public awareness of the organization''s mission and initiatives.
- Optimized internal communications by introducing an intranet system that fostered collaboration among employees.
- Produced engaging multimedia content such as videos and infographics to support various marketing efforts.
- Enhanced student safety by strictly adhering to bus routes and schedules, as well as enforcing established behavior guidelines.
- Reduced vehicle maintenance costs by conducting daily pre-trip inspections and promptly reporting any necessary repairs or concerns.
- Provided a positive environment for students during transportation, fostering respectful interactions and promoting good behavior.
- Supported special needs students by accommodating individual requirements and ensuring their comfort throughout the journey.
Communications Consultant for the Executive Leader
Environmental Authority Colombia
01.2016 - 12.2019
- Enhanced client branding by developing strategic communication plans and implementing targeted marketing campaigns.
- Streamlined internal communications for higher efficiency by creating a centralized system for information sharing.
- Increased client satisfaction with customized content solutions tailored to their specific needs and objectives.
- Supported crisis management efforts, ensuring timely responses to address reputation issues and minimize negative impacts.
- Improved employee engagement through the development of effective internal communication strategies and initiatives.
- Boosted website traffic by optimizing content for search engine visibility and user experience improvements.
- Established positive media relations, securing coverage in high-profile publications to increase brand recognition.
Communication Manager - Video Creator
Procat International (Costa Rica)
02.2015 - 11.2019
- Enhanced brand visibility by developing and executing comprehensive communication strategies.
- Streamlined internal communication processes for improved employee engagement and productivity.
- Boosted social media presence with the creation of compelling content, resulting in increased followers and engagement rates.
- Increased brand awareness by developing and implementing effective social media strategies.
- Boosted engagement rates with the creation of compelling and visually appealing content.
- Enhanced radio production quality by implementing innovative audio editing techniques and software.
- Enhanced listener engagement by developing creative and interactive on-air segments.
Web Master and Communications Advisor
Pet o Pets, Burlington, ON
01.2019 - 08.2019
- Enhanced website user experience by implementing responsive design and streamlined navigation.
- Increased web traffic by optimizing SEO strategies and incorporating engaging content.
- Collaborated with cross-functional teams to develop cohesive branding across all online platforms.
- Ensured optimal website performance through regular testing, updates, and troubleshooting.
Environmental and Conservation Journalist
Mongabay
01.2018 - 12.2018
- Enhanced publication''s reputation by consistently delivering high-quality, well-researched articles on various topics.
- Increased readership through engaging storytelling and attention-grabbing headlines.
- Developed strong relationships with sources, leading to exclusive interviews and scoops.
- Collaborated with editors to refine article content, ensuring clarity and accuracy while adhering to strict deadlines.
- Conducted thorough fact-checking of all written materials, maintaining the integrity of published content.
- Adapted writing style for diverse audiences across print, online, and multimedia platforms.
Conservation Editorial Writer
Semana Sostenible
06.2014 - 10.2018
- Enhanced reader engagement by incorporating compelling language and thought-provoking ideas in written pieces.
- Contributed to the publication''s reputation for high-quality content through meticulous research and factchecking.
- Collaborated with editors and fellow writers for cohesive storytelling and consistent editorial voice.
- Developed captivating headlines that effectively captured readers'' attention and increased article clicks.
- Enhanced publication''s reputation by consistently delivering high-quality, well-researched articles on various topics.
- Increased readership through engaging storytelling and attention-grabbing headlines.
Video Journalist
Deutsche Welle (Colombia-Germany)
09.2013 - 06.2018
- Enhanced viewer engagement by producing visually-compelling video content for various platforms.
- Streamlined the editing process for faster turnaround times, enabling timely news delivery to audiences.
- Collaborated with reporters and producers to develop creative storytelling techniques for impactful news coverage.
- Captured high-quality footage using advanced camera equipment, resulting in visually-appealing broadcasts.
- Conducted thorough research on story topics, ensuring accurate and comprehensive reporting.
- Developed strong relationships with sources and community members, fostering trust and credibility as a journalist.
TV Host, Videographer, and Editor
Cable Noticias
06.2017 - 05.2018
- Captivated audiences by incorporating timely news stories and engaging multimedia content into hosted segments.
- Boosted viewer ratings through compelling storytelling and captivating interviews with high-profile guests.
- Conducted in-depth research on topics to enhance show content quality and maintain accuracy of information shared with viewers.
- Collaborated with production team members to develop innovative segment ideas that resonated with target audience demographics.
- Enhanced overall program appeal by consistently delivering lively, informative, and entertaining presentations on various subjects.
- Enhanced viewer engagement by producing visually-compelling video content for various platforms.
- Streamlined the editing process for faster turnaround times, enabling timely news delivery to audiences.
Environmental Journalism Workshop
Barranquilla Zoo
02.2017 - 05.2018
- Improved students' writing skills by providing constructive feedback and personalized guidance on assignments.
- Increased media engagement on environmental issues by teaching practical applications to the daily lives of communities.
- Developed and implemented a comprehensive curriculum covering essential journalism topics such as ethics, reporting techniques, news writing styles, and proper source consultation.
- Mentored students in their quest for diversified sources and job opportunities in the field of environmental journalism.
Trainer of Environmental Journalists
Regional Environmental Authorities
01.2012 - 01.2018
- Designed an environmental journalism and conservation seminar for regional journalists, aimed at training them in understanding technical and scientific topics.
- Improved the performance of regional journalists by designing and implementing effective training programs.
- Increased participation of journalists in over 15 seminars through interactive workshops and hands-on activities.
- Developed customized training materials for social communicators, ensuring relevance to the target audience.
- Conducted comprehensive needs assessments to identify gaps in knowledge and skills, informing the future development of programs.
Radio Host and Environmental Journalist
Blu Radio, Colombia
07.2013 - 06.2016
- I led the environmental content platform at "Blu Radio" radio station for three years, achieving satisfactory audience levels. I was part of an award-winning team, receiving national journalism awards and commendations for the work accomplished.
- Conducted insightful interviews with guests, providing valuable information and entertainment to listeners.
- Utilized social media platforms to promote upcoming shows, resulting in a wider reach of the target audience.
- Increased audience engagement by incorporating listener feedback and interactive segments in radio shows.
- Enhanced show quality by researching topics and developing creative content for daily broadcasts.
- Collaborated with producers to plan innovative programming to attract new listeners and retain current ones.
- Developed strong relationships with local businesses, securing sponsorships for radio events and promotions.
Video Production and TV Host
Misión Revive TV
01.2008 - 08.2013
- As a journalist with "Misión Revive," I contributed to the research of hundreds of news stories for regional and national television in Colombia.
- I led the production team of the television program, aiming to capture the best video footage to bring each TV feature to life.
- Captivated audiences by incorporating timely news stories and engaging multimedia content into hosted segments.
- Boosted viewer ratings through compelling storytelling and captivating interviews with high-profile guests.
- Conducted in-depth research on topics to enhance show content quality and maintain accuracy of information shared with viewers.
- Collaborated with production team members to develop innovative segment ideas that resonated with target audience demographics.
Education
Skills
- Social Media Management
- Advertising and Marketing
- Campaign Development
- Copyediting
- Strategy Implementation
- Press Release Writing
- Podcast Production
- Brand Promotion
- Graphic Design
- SEO Optimization
- Copywriting
- Video Production
Journalistic Career
Throughout my career as a journalist, I have consistently focused on disseminating information aimed at protecting natural resources and enhancing the quality of life for vulnerable communities. My work in environmental and conservation journalism has contributed to raising awareness about the importance of preserving nature to foster harmony and a better quality of life in communities. In Canada, I have dedicated myself to taking a prominent role in my community by safely transporting the most precious treasure families have-our children. Particularly, I have focused on ensuring the safe transportation of children with special needs.
Key Highlights
- Strategic communication strategist and advisor.
- Journalist, Television Presenter, and Radio Broadcaster.
- Video Editing for Television and social media.
- Digital Marketing Content Creator.
- Audiovisual Project Management.
- WordPress Website Creation.
- Storytelling.
- SEO Strategies.
- Proficient in English and Spanish.
- Proficiency in graphic design software, audio and video editing, and 3D animation.
- The most important: What I don't know, I learn with an evidently rapid learning curve.
References
References available upon request.
Languages
English
Professional Working
Spanish
Native or Bilingual
Timeline
Founder and Manager
Wander Trekker
06.2023 - Current
School Bus Driver
Heartland Agency
01.2023 - Current
School Bus Driver - Communications Officer
Third Academy - School
12.2022 - 09.2023
School Bus Driver
First Student - ON-AB
03.2020 - 06.2022
Web Master and Communications Advisor
Pet o Pets, Burlington, ON
01.2019 - 08.2019
Environmental and Conservation Journalist
Mongabay
01.2018 - 12.2018
TV Host, Videographer, and Editor
Cable Noticias
06.2017 - 05.2018
Environmental Journalism Workshop
Barranquilla Zoo
02.2017 - 05.2018
Communications Consultant for the Executive Leader
Environmental Authority Colombia
01.2016 - 12.2019
Communication Manager - Video Creator
Procat International (Costa Rica)
02.2015 - 11.2019
Conservation Editorial Writer
Semana Sostenible
06.2014 - 10.2018
Video Journalist
Deutsche Welle (Colombia-Germany)
09.2013 - 06.2018
Radio Host and Environmental Journalist
Blu Radio, Colombia
07.2013 - 06.2016
Content Manager - Journalist
Natural Press
01.2013 - Current
Trainer of Environmental Journalists
Regional Environmental Authorities
01.2012 - 01.2018
Video Production and TV Host
Misión Revive TV
01.2008 - 08.2013
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