Alba Mendez
Huntington Park
Summary
Dynamic Sales Manager with a proven track record at LA Fitness, excelling in relationship building and strategic planning. Successfully increased sales revenue through innovative strategies and motivated teams. Bilingual and adept at client relationship management, fostering loyalty and driving business growth while enhancing team performance and engagement.
Proven ability to drive sales initiatives through exceptional customer service, consistently meeting sales targets while enhancing customer loyalty. Experience in collaborating with team members to streamline processes, resulting in improved inventory management and stock accuracy. Demonstrated success in training and mentoring junior associates, fostering a collaborative environment that boosts team performance and customer satisfaction.
Overview
10
10
years of professional experience
2
2
years of post-secondary education
Work History
Sales Associate
Fit Lab
Culver City
09.2025 - 01.2026
- Drove sales initiatives by providing exceptional customer service, resulting in consistently meeting sales targets and enhancing customer loyalty.
- Collaborated with team members to streamline inventory management processes, improving stock accuracy and reducing product discrepancies.
- Trained and mentored junior sales associates, fostering a collaborative environment that improved team performance and customer satisfaction.
Sales manager
LA Fitness International
Hollywood
02.2023 - 07.2025
- Developed and implemented strategic sales initiatives that increased membership retention and improved overall customer satisfaction.
- Led and mentored a high-performing sales team, enhancing their skills and driving a collaborative environment for success.
- Analyzed market trends to identify growth opportunities, resulting in a 25% increase in new memberships year-over-year.
- Closing Techniques: Ability to guide prospects through the process of purchasing a membership best suited for them.
- Negotiation: Reaching mutually beneficial terms, such as length of commitment based on personal fitness goals and budgets.
- Relationship Building & Prospecting:Establishing trust and rapport with potential prospects to convert them into members .
- Overcoming Objections: Addressing concerns about pricing, location, or amenities.
- Feature-Benefit Selling: Highlighting specific, appealing features of gym facility or community to match a prospect's needs.
- Follow-Up Management: Utilizing guest tracers of leads information and ensure timely follow-up, similar to sales pipelines.
Sales Associate
24 Hour Fitness
02.2023 - 01.2024
- Organized racks and shelves to maintain store visual appeal, engage customers, and promote specific merchandise.
- Handled cash transactions efficiently while adhering to company cash handling policies, ensuring accuracy in all financial exchanges.
- Built relationships with customers to encourage repeat business.
- Managed returns, exchanges and refunds in accordance with store policy.
- Engaged with customers to build rapport and loyalty.
- Educated clients on current promotional offerings and products using persuasive selling tactics.
General Manager
LA Fitness
09.2017 - 01.2022
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
- Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction.
- Developed and implemented strategies to increase sales and profitability.
- Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
- Maximized efficiency by coaching and mentoring personnel on management principles, industry practices, company procedures, and technology systems.
- Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
Activity Coordinator
Gateways Hospital and Mental Health Center
08.2015 - 09.2017
- Developed customized activity plans for diverse groups, ensuring inclusivity and accessibility for all participants.
- Maintained and ordered supplies for activities.
- Coordinated special events like holiday parties or themed days that fostered a sense of community among participants.
- Maintained open lines of communication between staff members to ensure seamless coordination of all aspects of the programming process.
- Evaluated program effectiveness through regular feedback sessions, making necessary adjustments to enhance future experiences.
Sales Manager
LA Fitness
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Increased sales revenue by developing and implementing effective sales strategies.
- Built long-lasting client relationships through excellent customer service and consistent followups.
- Led a successful sales team by providing motivational coaching and performance-based incentives.
Education
High School Diploma - Substance Abuse Counseling
South East
South Gate, CASubstance Abuse Counseling
Icdc College
Huntington Park, CA 02.2009 - 09.2010
Skills
- Relationship building
- Sales team training
- Staff management
- Goals and performance
- Motivational skills
- Verbal and written communication
- Sales expertise
- Client relationship management
- Strategic planning
- Positive and upbeat
- Sales process
- Sales planning
- Sales tracking
- Goal setting
- Sales coaching
- Rapport and relationship building
- New business development
- KPI tracking
- Lead generation
- Decisive
- Employee motivation
- Bilingual in language
- Team oversight
- Customer service
- Sales strategy
- Team leadership
- Client communication
- Membership retention
- Negotiation skills
- Closing techniques
- Prospecting skills
- Objection handling
- Follow-up management
- Conflict resolution
- Performance coaching
- Event coordination
- Program evaluation
- Employee training
- Budget management
- Sales forecasting
- Problem-solving
- Data-driven decision making
- Listening skills
- Client retention strategies
- Professional demeanor
- Teamwork and collaboration
- Multi-tasking strength
- Goal oriented
- Policy and procedure adherence
- Excellent people skills
- Sales training
- Problem-solving skills
- Goal tracking
- Positive and professional
- Outgoing personality
Languages
Spanish
Timeline
Sales Associate
Fit Lab
09.2025 - 01.2026
Sales manager
LA Fitness International
02.2023 - 07.2025
Sales Associate
24 Hour Fitness
02.2023 - 01.2024
General Manager
LA Fitness
09.2017 - 01.2022
Activity Coordinator
Gateways Hospital and Mental Health Center
08.2015 - 09.2017
Substance Abuse Counseling
Icdc College
02.2009 - 09.2010
Sales Manager
LA Fitness
High School Diploma - Substance Abuse Counseling
South East