Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Alanna Haggard

West Kelowna,BC

Summary

Professional Brand and Communications Lead skilled in creating and sourcing content that aligns with the organization's brand strategy. Demonstrates excellence in building strong relationships with clients, community members, and key stakeholders through innovative and effective marketing and communication tactics. Known for being highly organized and dependable, and successfully managing multiple priorities with a positive attitude. Willing to take on additional responsibilities to ensure team goals are met.

Overview

10
10
years of professional experience

Work History

Brand & Communications Lead

Accelerate Okanagan
10.2022 - Current
  • Collaborates with the Brand Manager to implement and execute Accelerate Okanagan’s brand strategy
  • Promote and supports the brand’s voice across a variety of platforms including events (physical and web-based), media (social media, social advertising, digital advertising and traditional), and utilizing a variety of mediums (visual, written, verbal)
  • Research and produce short-form and long-form content (newsletters, webpages, blogs, social, reports)
  • Collaborates with Brand Manager and Graphic Designer to develop impactful brand and visual identity for programs and events
  • Create and execute campaigns to raise awareness of Accelerate Okanagan's programs, services, and initiatives
  • Coordinate and manages content that has been submitted by team and community stakeholders to ensure brand, style, and writing guidelines are adhered to
  • Collaborated with cross-functional teams for successful program launches and coordinated marketing efforts
  • Monitor and evaluate marketing and advertising campaigns to support brand consistency and engagement.
  • Present regular updates to leadership, demonstrating progress towards key objectives and ongoing marketing initiatives
  • Professional headshot photography, editing, and delivery for team, key stakeholders, and clients
  • Excellent communication skills, both verbal and written

Startup Programs Lead

Accelerate Okanagan
06.2020 - 10.2022
  • Implemented and facilitated Accelerate Okanagan’s early stage entrepreneurship programs
  • Activated and supported entrepreneurs through the AO lifecycle: lead generation, sales, onboarding, client success
  • Established strong relationships with stakeholders, fostering collaboration and support for program initiatives
  • Promoted a positive environment by cultivating open communication channels with clients and program facilitators
  • Supported a seamless transition from in person to online programming during the 2020 pandemic
  • Collaborated with key stakeholders and supported development of new programs
  • Monitored program performance through regular evaluations, identifying areas for improvement and implementing necessary changes
  • Improved program efficiency by streamlining schedules, processes, and implementing best practices
  • Increased stakeholder satisfaction through regular progress updates and strategic meetings, maintaining strong relationships
  • Proven ability to learn quickly and adapt to new situations

Community & Office Coordinator

Accelerate Okanagan
05.2019 - 06.2020
  • Participated in community and in-house events to promote services and engage with public
  • Directed inquiries to appropriate team members, community agencies and organizations to meet individual needs
  • Assisted with day-to-day operations, working efficiently and productively with all team members
  • Pleasantly welcomed staff, community members, tenants, and guests to our space
  • Served as a liaison between tenants and management, addressing concerns promptly and professionally
  • Established and maintained strong relationships with key stakeholders, and community members
  • Enhanced community engagement by organizing and executing various events and initiatives
  • Answered and managed incoming and outgoing calls and emails while recording accurate messages for distribution to appropriate team member
  • Oversaw accurate and efficient database management and digital file storage to support operational and recordkeeping requirements
  • Worked effectively in fast-paced environments

Marketing & Event Coordinator

Vernon Public Art Gallery
10.2018 - 05.2019
  • Developed creative themes for events and created related activities to engage attendees
  • Employed social media platforms effectively to promote upcoming events, reaching a wider audience base
  • Developed creative marketing materials that generated interest and boosted event attendance
  • Designed and produced quarterly newsletter (including writing copy, photography, and graphic design)
  • Managed event logistics and operations
  • Conducted post-event analysis, identifying areas of improvement for future events
  • Produced written content for newsletter, press releases, website, and social media
  • Managed wordpress website front and back end
  • Utilized social media to promote events and increase attendance
  • Self-motivated, with a strong sense of personal responsibility

Customer Service Representative

Capri Insurance
10.2014 - 10.2018
  • Enhanced customer satisfaction by promptly addressing concerns and providing accurate information
  • Developed strong product knowledge to provide informed recommendations based on individual customer needs
  • Maintained up-to-date knowledge of product and service changes
  • Delivered prompt service to prioritize customer needs
  • Managed high-stress situations effectively, maintaining professionalism under pressure while resolving disputes or conflicts
  • Developed rapport with customers through active listening skills, leading to higher retention rates and positive feedback from clients
  • Trained new personnel regarding company operations, policies and services
  • Delivered exceptional customer service to every customer by leveraging extensive knowledge of products and services and creating welcoming, positive experiences
  • Assisted with day-to-day operations, working efficiently and productively with all team members
  • Worked flexible hours across night, weekend, and holiday shifts

Education

Diploma - Communications, Culture, And Journalism Studies

Okanagan College
Kelowna, BC
01-2019

Skills

  • Creative Thinking
  • Brand Strategy
  • Creative Direction
  • Event Coordination
  • Communications Strategy
  • Brand Messaging
  • Photography
  • Social Media Strategy
  • Website Management
  • Organizational Skills
  • Team Collaboration
  • Effective Communication
  • Relationship Building

Languages

English
Native or Bilingual

Timeline

Brand & Communications Lead

Accelerate Okanagan
10.2022 - Current

Startup Programs Lead

Accelerate Okanagan
06.2020 - 10.2022

Community & Office Coordinator

Accelerate Okanagan
05.2019 - 06.2020

Marketing & Event Coordinator

Vernon Public Art Gallery
10.2018 - 05.2019

Customer Service Representative

Capri Insurance
10.2014 - 10.2018

Diploma - Communications, Culture, And Journalism Studies

Okanagan College

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