Alana Murphy
Etobicoke,ON
Summary
Why Alana?
Results-driven professional with over 20 years of experience in Quick Service Restaurant (QSR) and automotive retail sectors. Proven track record in launching new products and executing strategic campaign management while maintaining financial budget oversight. Expertise in connecting brand initiatives with market demands to drive growth and enhance customer engagement. Aiming to leverage extensive industry knowledge to further elevate brand presence and operational efficiency.
I will bring passion, experience and relationship management to brief and manage agency parners to hit our KPIS, I have a deep understanding of the agency process, media partners and what they need from the client team to exceed expectations. I am proud to have proven success in optimizing operational processes to drive profitable growth. I am skilled in conflict resolution and also I can enable and foster team performance. I have a competitive edge and passion for food, I love a good double JBC - so classic.
Overview
17
17
years of professional experience
Work History
Senior Account Director
Publicis Canada
Toronto, Ontario
04.2022 - 05.2025
- Led integrated agency partners in managing INFINITI account, focusing on 360 campaigns.
- Executed marketing initiatives through diverse platforms such as digital, print, radio, and television.
- Reviewed financial reports for accuracy prior to submitting them for approval by senior management.
- Facilitated efficient conflict resolution among clients, vendors, and departments.
- Tracked technological advancements affecting current and upcoming client projects.
- Ensured compliance with company policies and procedures while managing accounts.
- Identified areas where processes could be improved upon in order to streamline operations.
- Collaborated with creative staff to ensure that all deliverables met brand standards and expectations of quality.
- Coordinated with clients to develop and implement strategic marketing plans.
- Conducted research to identify market trends and opportunities for new business development.
- Directed the day-to-day activities of account teams, including setting goals, monitoring progress, and providing feedback.
- Participated in industry events in order to maintain current knowledge of trends.
- Developed and maintained relationships with key personnel at all levels of the organization.
- Prepared scripts, reviewed proofs, and edited layouts to oversee production of advertising copy.
- Reviewed advertising copy, design comps, and final art to approve work.
- Cultivated strong professional relationships with suppliers and key clients to drive long-term business development.
Account Director
McCann, Commonwealth
09.2018 - 04.2022
- Manage/produce National retail campaigns for GM / Chevrolet including CW Global integration (TV, digital, social, web assets, in dealer advertising, POS, T2/T3 templates).
- Manage relations and communications with clients and multiple regional agencies, continually adapting and finding best practices for all parties.
- Optimize internal processes, pending resources/revenue for the agency - four process updates in two years.
- On boarded five new clients onto retail business in two years, educating re: legal, process, best practices.
- Trained and managed three account executives, focusing on a working style that allows for effective management upward.
Account Director
Dash Agency
10.2017 - 08.2018
- Account lead for FIREHOUSE SUBS. Brand strategy development and communications including SEO/digital analytics, social strategy/execution, and content optimization.
- Sourced/collaborated with new media account, social strategist, creative directors, UX designers, web developers.
Account Supervisor
Juniper Park/TBWA
08.2017 - 09.2017
- Brand team supervisor, launching Nissan Intelligent Mobility to market.
- Sponsorship team managing NFL/CFL partnership (campaign development/execution).
Account Supervisor
Juniper Park/TBWA
01.2013 - 01.2016
- Produced integrated campaigns (TV, radio, POS, print, digital) building client relationship, creative presentations, budget control/management of $2 million, and creative liaison through strategy keeping sales top of mind.
- Managed regional DAA/MAB communications, monthly calls; integrated with sales/brand managers at Nissan for retail advertising based on regional sales targets/product launch/yearly calendar roll out.
- Open communication with staff in all areas at Nissan (product development, finance, marketing officers) and at the agency (creative directors, social/digital teams, production and studio teams) to execute in-market campaigns with monthly sales goals.
- Supervised and onboarded account executives (brand/retail) on all aspects of job responsibilities.
Account Manager
dougserge+partners
01.2011 - 01.2013
- Monthly creative campaign execution reporting to Ontario dealers / MAB, administration/financial.
- Managed website development/launch for Honda Canada Service.
Marketing Coordinator
Pizza Pizza Limited
01.2008 - 01.2011
- Lead on experiential marketing, school programs, social media/media communications, database management, project management, creative liaison, and production responsibilities.
Education
Post Graduate Course - Promotional Communications
Ryerson University, Chang School of Business
01.2010
Bachelor - Psychology
University of Western Ontario
01.2007
Skills
- Strategic campaign management and coordination across functional agency partners to drive profitable growth
- Assist in developing a marketing calendar to support corporate merchandising initiatives, develop strategies, and manage tight execution with agency partners
- Experienced in developing and optimizing agency or supplier contracts, new or ongoing
- Financial budget management
- Operational process efficiencies
- Effective time management
- Conflict resolution, verbal communication
- Time management abilities
References
Available upon request.
Affiliations
- Current member - train and Nationally compete (EOMAC) - 3-4 x/week
- Culinary, cooking and trying new recipes, hosting for friends
- Athletic, versatile to join all teams for sport - I am ready to go for walks, workouts, lunch strength training, golf, softball, frisbee, you name it.
Timeline
Senior Account Director
Publicis Canada
04.2022 - 05.2025
Account Director
McCann, Commonwealth
09.2018 - 04.2022
Account Director
Dash Agency
10.2017 - 08.2018
Account Supervisor
Juniper Park/TBWA
08.2017 - 09.2017
Account Supervisor
Juniper Park/TBWA
01.2013 - 01.2016
Account Manager
dougserge+partners
01.2011 - 01.2013
Marketing Coordinator
Pizza Pizza Limited
01.2008 - 01.2011
Post Graduate Course - Promotional Communications
Ryerson University, Chang School of Business
Bachelor - Psychology
University of Western Ontario
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