Summary
Overview
Work History
Education
Skills
Timeline
Generic

Alana Engler

Calgary,AB

Summary

Senior communications professional with over 20 years experience, including: corporate communications strategy for both internal and external initiatives, enterprise transformation, and project communications; brand and creative development and visual identity management; extensive experience working with and for Indigenous communities across Canada; relationship-building at all levels of corporate structure; creative schemer, collaborative & adaptable team lead; hits targets & timelines.

Overview

27
27
years of professional experience

Work History

Communications Lead, Contractor

Trans Mountain
04.2019 - Current
  • Developed and delivered comprehensive communication plans for enterprise transformation from a Kinder Morgan subsidiary to a stand-alone, Canadian-owned corporation. This included the introduction of over 15 new applications, from D365 to Enablon, and from ServiceNow to the Totara Learning Management System. This work has transitioned to focus on new systems being introduced in support of Line 2 in-service preparations, including VISTA, OceanSMART, and LExCS.
  • Collaborating with leaders and teams across the organization, including IT, Cyber Security, Training, Regulatory, Operations, Edmonton Control Centre, Westridge Marine and Burnaby Terminals, Finance, Indigenous Relations, Human Resources, and Business Readiness to deliver ongoing strategic communication solutions in support of departmental initiatives.
  • Writing, planning, producing and delivering content across multiple channels, including the Manifold, Mainline, email, blogs and social media. This also includes writing and editing materials for articles, speeches, presentations, webinars, and reports, as well as producing photographic and video content, and publishing printed materials.
  • Supporting Corporate Communications team in departmental initiatives, and providing communications expertise as required across a broad range of activities (e.g. developed and delivered a "Better Business Writing 101" webinar by request for ISLMS Committee and Regulatory teams).

Manager, Creative Solutions, External Affairs

Shell International
10.2017 - 04.2019
  • Team lead for over 20 internal project/account managers, in Calgary and Houston, developing and delivering mar/com materials and events across a wide range of Shell business units in North, Central and South America.
  • Development of multi-disciplinary branded materials, activities, events and installations, for Shell facilities as well as external locations, including museums, conferences, and other industry/client facing events.


Director, National Marketing

Postmedia Network Inc
01.2011 - 07.2015
  • Collaborated with senior leadership and local teams across the chain of nine metro newspapers to develop strategies in support of corporate objectives.
  • Highlights Include: internal & external mar/com strategies & material development for corporate re-brand & rollout; re-brand development & launches for Ottawa Citizen, Montreal Gazette, Saskatoon Star Phoenix, Regina Leader-Post, Edmonton Journal, Calgary Herald and The Vancouver Sun; print, website, tablet & mobile platform mar/com strategies.


Manager, Marketing & Audience Development

Calgary Herald
04.2005 - 01.2011
  • Highlights include: partnership development with Calgary arts & community organizations; speeches & presentations for senior leadership; regional social media, brand, research, & 3rd party lead.

Manager, Advertising, Loyalty, & New Media

WestJet
02.2003 - 03.2005
  • Highlights include: developing loyalty rewards program; tourism industry partnerships; route launches across Canada & US; agency management; brand, advertising, & loyalty team lead.

Account Director, Writer/Editor

Outcrop Communications
03.2001 - 01.2003
  • Highlights include mar/com client services for Canadian North, DeBeers, City of Yellowknife Tourism, & Inuvialuit Development Corporation (IDC)

Account Director, Writer/Editor

Nortext Communications
01.1997 - 02.2001
  • Highlights include: team lead for Canadian 2000 Federal Election multi- cultural communications campaign—development & implementation in 53 languages variously for TV, radio, print & digital.

Education

Certificate - Professional Writing Marketing & Public Relations

University of Calgary
Calgary, AB
04.2016

Certificate - Web Design, Development & HTML

SAIT
Calgary
04.2012

Certificate - Internet Marketing & Social Media

University of Calgary
Calgary, AB
04.2011

Studies For BA - Communications & Art History 1997-2000

Carleton University
Ottawa, ON
1999

Skills

  • Internal & external communications strategy
  • Enterprise transformation communications
  • Digital & web content
  • Multi-cultural, multi-market, cross-platform campaigns
  • Brand development & management
  • Creative development for print, digital, audio, video & outdoor
  • Writing, editing, proofreading
  • Speeches, presentations, webinars
  • Team mentoring & management
  • Budget, 3rd party & vendor management

Timeline

Communications Lead, Contractor

Trans Mountain
04.2019 - Current

Manager, Creative Solutions, External Affairs

Shell International
10.2017 - 04.2019

Director, National Marketing

Postmedia Network Inc
01.2011 - 07.2015

Manager, Marketing & Audience Development

Calgary Herald
04.2005 - 01.2011

Manager, Advertising, Loyalty, & New Media

WestJet
02.2003 - 03.2005

Account Director, Writer/Editor

Outcrop Communications
03.2001 - 01.2003

Account Director, Writer/Editor

Nortext Communications
01.1997 - 02.2001

Certificate - Professional Writing Marketing & Public Relations

University of Calgary

Certificate - Web Design, Development & HTML

SAIT

Certificate - Internet Marketing & Social Media

University of Calgary

Studies For BA - Communications & Art History 1997-2000

Carleton University

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Alana Engler