Alan Shu
Summary
Dedicated and people-focused banking leader with 12 years of progressive experience in retail banking at TD. Currently serving as Assistant Branch Manager, with a strong track record of developing talent, exceeding performance goals, and upholding TD’s shared commitment and Rally Cry values—Make life easy. Be helpful. Be human. Always. Adept at balancing strategic leadership with frontline execution to create legendary customer and employee experiences.
Overview
13
13
years of professional experience
Work History
Assistant Branch Manager
TD Canada Trust
11.2021 - Current
- Co-led branch operations, customer service, and team performance , often stepping in as acting BM.
- Delivered exceptional support to advisors by removing obstacles, reviewing quality of conversations, and fostering a coaching culture.
- Collaborated with the BM to identify succession talent, provide mentorship, and prepare team members for career progression.
- Proactively supported operational excellence by expertly navigating the Regulatory Resource Centre to ensure all team training and compliance certifications were up to date. Provided clear guidance on policy updates and procedural changes to maintain a compliant and efficient branch environment, contributing to strong audit outcomes and risk mitigation.
- Took initiative in delivering and monitoring “Advice the TD Way- Onboarding" to ensure a strong customer-first first impression, boosting retention and long-term business potential. Required all new account overrides to be completed by ABM, using each as a coaching touchpoint to engage with both advisors and customers—ensuring proper process, advice quality, and alignment with TD’s standards.
- Utilized Relationship Builder reports to proactively monitor lead activity, identify gaps, and provide timely coaching. Reviewed comments, engagement history, and customer profiles to understand contact challenges, enabling tailored follow-ups and improved renewal outcomes. Frequently stepped in to support high-value RESL leads ($500K+) and ensure branch retention goals were met.
- Actively reviewed pipeline reports and daily business metrics to identify gaps and support targeted follow-ups.
Various Roles: CEA, PBA, PB, SPB
TD Canada Trust
01.2012 - 11.2021
- Built strong foundations in financial advice, investment solutions, and relationship management across frontline roles.
- Recognized as 2014 Regional Champion for outstanding customer service and team collaboration.
- Continuously exceeded sales and client satisfaction goals while taking on peer mentoring responsibilities.
- Self-motivated, with a strong sense of personal responsibility.
- Worked effectively in fast-paced environments.
- Worked well in a team setting, providing support and guidance.
- Organized and detail-oriented with a strong work ethic.
- Used critical thinking to break down problems, evaluate solutions and make decisions.
Skills
- Coaching and mentoring skills
- Client relationship management
- Process optimization skills
- Compliance management
- Sales performance optimization
- Career Development & Talent Planning
- TD Culture Champion & Rally Cry Advocate
- Strong Judgment & Problem Solving
Key Accomplishments
- Talent Development & Recognition, In 2024, coached and supported 3 advisors who became Regional Legend Award recipients and were subsequently promoted to PB, AMSB, and ABM roles. Played a consistent role in employee growth, contributing to 15+ internal career advancements over ABM tenure.
- Acting Leadership During ABM Vacancy, Stepped up to lead the branch through a six-month period without a second ABM due to a hiring freeze. Took on full ABM responsibilities, maintained operational excellence, and achieve 2024 National Legend recognition.
- 2014 Regional Champion, Earned early-career recognition for outstanding customer experience, team contribution, and leadership potential.
Education And Certifications
- Canadian Securities Course (CSC)
- Certificate in Financial Service Advice (CFSA)
- Branch Compliance Officer's Course (BCO)
Languages
English
Full Professional
Chinese (Mandarin)
Native or Bilingual
Timeline
Assistant Branch Manager
TD Canada Trust
11.2021 - Current
Various Roles: CEA, PBA, PB, SPB
TD Canada Trust
01.2012 - 11.2021
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