Summary
Work History
Education
Skills
Timeline
Generic

Alan Liao

West Covina

Summary

Inventory planning and supply chain leader with nearly 10 years of experience across omni-channel retail (Amazon, eBay, Shopify). Scaled revenue from 1.5M to 4M by aligning OTB and buys with cash flow, margin, and product lifecycle. Built forecasting dashboards, protected in-stock, reduced excess, and moved product on time through global constraints.

Work History

Operations & Inventory Planning Manager (title held: Operations & Supply Chain Manager)

Sunplus Trading Inc.
  • Company Overview: E-commerce startup specializing in Amazon FBA product development and distribution.
  • OTB and financial ownership: Owned inventory buys and replenishment across Amazon, eBay, and Shopify; aligned PO timing with cash flow, margin targets, and sales plans to maximize in-stock and minimize excess.
  • Demand planning: Built and maintained SKU/ASIN-level forecasting dashboard (sales velocity, coverage days, reorder points); planned production start, vessel departures, DC receipt, FBA cadence, and reorders to protect rank and sell-through.
  • Assortment and ROI: Drove SKU optimization - monitored item profitability, bundled to lift AOV, and iterated listings and ads to meet customer demand and trend.
  • Sales analytics: Produced weekly sell-through and inventory reports; reconciled top-down targets vs. bottom-up demand to adjust buys in season.
  • Global operations and risk management: Navigated COVID port closures and FBA congestion through cross-border coordination (China suppliers, forwarders, warehouse); engineered HTS classifications and recovered reimbursements to protect margins.
  • Executional excellence: Shipped 600+ fully compliant FBA shipments with zero routing or labeling errors; improved speed-to-market and inventory turns.
  • Cross-functional influence: Partnered with ownership, supply chain, and marketing on OTB reviews, scenario planning, and planning tool adoption.
  • Tools: Advanced Excel and Google Sheets (pivots, lookups, dashboards); Amazon Seller tools.

Product Development Focus (Under Armour)

Wintan Inc.
  • Company Overview: Top 5 vertically integrated apparel manufacturer in North America; produced 2M+ units/month for Nike, Under Armour, Adidas & more.
  • Managed full product lifecycle for Under Armour from tech packs to sample approval and bulk production handoff.
  • Shortened development timelines by 3040% by streamlining sample/strike-off approvals across teams in MX and US.
  • Supported demand-aligned production by ensuring 100% readiness on trims, specs, and timelines enabling faster PO release.

Logistics Focus (Nike)

Wintan Inc.
  • Company Overview: Top 5 vertically integrated apparel manufacturer in North America; produced 2M+ units/month for Nike, Under Armour, Adidas & more.
  • Oversaw 100+ POs/week (350K+ units), coordinated cross-border logistics, and delivered 300+ Nike shipments with 98% on-time performance.
  • Verified inventory and PO accuracy, ensuring shipment compliance to brand standards across complex supply chains.
  • Partnered cross-functionally with development, manufacturing, and logistics teams to drive speed, accuracy, and operational clarity.

Education

Bachelor of Arts -

California State University, Fullerton
Fullerton, CA

Skills

  • OTB planning; demand forecasting; assortment and SKU optimization; sales analytics and reporting; cross-functional planning; Excel (pivots, lookups); inventory coverage dashboards; Amazon FBA operations; cross-border logistics; HTS tariff strategy; vendor negotiation; PO and shipment lifecycle

Timeline

Operations & Inventory Planning Manager (title held: Operations & Supply Chain Manager)

Sunplus Trading Inc.

Product Development Focus (Under Armour)

Wintan Inc.

Logistics Focus (Nike)

Wintan Inc.

Bachelor of Arts -

California State University, Fullerton
Alan Liao