Hi, I’m
ALAA AHMED
Social Media/ Communication Specialist
Summary
Detailed professional with writing and marketing experience in both private and public sectors. Communicative and motivated individual well-versed in conducting creative, proactive media outreach and pitch ideas. Recognized as strong team player with background in copywriting and editing.
Overview
15
years of professional experience
8
years of post-secondary education
1
Certification
2
Languages
Work History
MIAG Centre Non-Profit OrganizationMississauga, ON
Social Media Coach/Marketing Specialist
03.2023 - 05.2023
Job overview
- Identified appropriate marketing channels and target customers for campaigns.
- Monitored trends in social media, industry, and competitive landscape to create new material.
- Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts.
- Planned marketing initiatives and leveraged referral networks to promote business development.
- Leading social media classes for participants.
Kunooz Gift PalaceMississauga, ON
Social Media Manager
10.2022 - 04.2023
Job overview
- Designed and implemented social media strategies to align with business goals.
- Analyzed and reported social media and online marketing campaign results.
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
- Increased customer engagement through social media.
BeddylyMississauga, ON
Digital Marketing Specialist/Email Marketing Specialist
03.2022 - 09.2022
Job overview
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Directed high-value marketing program with consistent adherence to deadlines and budget constraints.
- Created Pay-Per-Click campaigns to drive targeted traffic to company website.
- Wrote engaging and successful marketing, advertising, and website copy.
NexigramMississauga, ON
Content Marketing Specialist
06.2020 - 02.2022
Job overview
- Performed marketing communications-related research and continuously enhanced company's digital presence.
- Thought critically and broke down complex information for company leaders, customers and prospects.
- Created on-brand, best-in-class content, tailored to appropriate customers and built acquisition and adoption campaigns for prospects and customers.
Ashorooq TV ChannelKhartoum, Sudan
TV Host/ Editor
11.2008 - 06.2013
Job overview
- Covered special events and breaking news with eye for detail and tenacious pursuit of important information.
- Participated in editorial meetings to discuss story ideas and content.
- Drafted news headlines for broadcasting to capture listeners with clear and condensed writing.
- Edited, proofread and fact-checked content for accuracy.
Education
Academy of Learning CollegeHamilton, ON
Diploma from Graphic And Digital Design
03.2022 - 04.2023
CDI CollegeMississauga, ON
Diploma from Social Media And Web Marketing
02.2021 - 02.2022
Khartoum UniversitySudan
Post-Degree Certificate from Diplomatic Studies
07.2009 - 03.2011
Sudan University of Science And TechnologySudan
Bachelor of Science from Physics
05.2002 - 08.2006
Skills
Social media proficiency
Graphic design
Speechwriting and messaging
On-camera skills
Interviewing skill
Certification
Self Employment for Immigrant women Program, MIAG Centre- 8 Weeks
Timeline
Social Media Coach/Marketing Specialist
MIAG Centre Non-Profit Organization
03.2023 - 05.2023
Social Media Manager
Kunooz Gift Palace
10.2022 - 04.2023
Digital Marketing Specialist/Email Marketing Specialist
Beddyly
03.2022 - 09.2022
Academy of Learning College
Diploma from Graphic And Digital Design
03.2022 - 04.2023
CDI College
Diploma from Social Media And Web Marketing
02.2021 - 02.2022
Content Marketing Specialist
Nexigram
06.2020 - 02.2022
Khartoum University
Post-Degree Certificate from Diplomatic Studies
07.2009 - 03.2011
TV Host/ Editor
Ashorooq TV Channel
11.2008 - 06.2013
Sudan University of Science And Technology
Bachelor of Science from Physics
05.2002 - 08.2006