Summary
Overview
Work History
Education
Skills
Affiliations
Volunteer Leadership
Accomplishments
Timeline
Generic

Al Parsons

Saint Albert, AB,Canada

Summary

Dynamic sales leader with a proven track record at Valmet Ltd., excelling in account management and team leadership. Successfully crafted strategic sales plans that significantly boosted revenue. Adept at contract negotiation and fostering client relationships, driving growth through innovative solutions and effective training initiatives. Passionate about enhancing market presence and team success.

Overview

29
29
years of professional experience

Work History

Mill Sales Manager

Valmet Ltd.
Saint Albert, AB
01.2021 - Current
  • Created strategic sales plans to boost revenue and enhance market presence.
  • Conducted training sessions on product features, increasing team effectiveness.
  • Managed key client relationships to ensure satisfaction and retention.
  • Mentored junior sales staff, nurturing professional growth and success.
  • Established connections with key clients while maintaining existing clientele.
  • Resolved customer complaints related to sales, improving service experience.
  • Provided technical support, addressing inquiries about product capabilities.

Part Owner / Technical Sales Rep.

Bancroft Western Sales Ltd.
North Vancouver, Canada
09.2003 - 01.2021
  • Executed redesign of website, proposal, and email formats to establish cohesive branding.
  • Implemented Customer Resource Management system for accurate tracking of proposals and projects.
  • Cultivated relationships with new and existing clients to drive revenue growth.
  • Developed stocking agreements with core customers to secure critical business interests.
  • Managed field trials for new equipment, ensuring operational efficiency.
  • Represented 10 companies across diverse industries in Western Canada through marketing strategies.

Area Manager

GL&V Canada Inc.
Maple Ridge, Canada
08.2001 - 09.2003
  • Developed coverage model for Western Canadian Territory to expand market reach.
  • Coordinated engineering and equipment supply projects with US offices to optimize operations.
  • Supervised on-site maintenance of company equipment through internal personnel management.
  • Initiated startup of Oxygen Delignification system at Weyerhaeuser in Grande Prairie.

Project Manager / Sales Engineer

Raute Wood Ltd.
Coquitlam, Canada
08.1999 - 08.2001
  • Established OSB aftermarket division to generate stable sales amidst industry cycles.
  • Led initiatives to strengthen relationships with internal and external engineering firms.
  • Developed strategies to address cyclical challenges in OSB market.

Multiple Positions

Beloit Canada Ltd.
Vancouver, Canada
05.1996 - 07.1999
  • Successfully managed and conducted field trials and product validation projects.
  • Progressed from Application Engineer to Area Manager in Western Canada within two years.
  • Achieved highest aftermarket sales in Western Canada in 1998, two years post-hire.
  • Gained comprehensive product knowledge through apprenticeship in service group.

Education

Bachelor of Applied Science - Mechanical Engineering

University of British Columbia
Vancouver
05-1996

Skills

  • Team leadership
  • Organization and time management
  • Market analysis and implementation
  • Account management
  • Sales pipeline management
  • Contract negotiation
  • Technical product support
  • Budgeting and forecasting
  • Presentation skills
  • Process evaluation
  • Field trials

Affiliations

  • Canadian Professional Sales Association
  • PacWest Conference Organizing Committee

Volunteer Leadership

  • International Brotherhood of Migratory Peddlers, 2006 to Present
  • PacWest Organizing Committee, 2006 to Present
  • PacWest Conference Co-chair, 2012

Accomplishments

  • 2024 Valmet FBR Person of the Year - Sales Teams
  • 2023 Valmet Green Jacket Award
  • 2022 Valmet PES Person of the Year - Sales Teams

Timeline

Mill Sales Manager

Valmet Ltd.
01.2021 - Current

Part Owner / Technical Sales Rep.

Bancroft Western Sales Ltd.
09.2003 - 01.2021

Area Manager

GL&V Canada Inc.
08.2001 - 09.2003

Project Manager / Sales Engineer

Raute Wood Ltd.
08.1999 - 08.2001

Multiple Positions

Beloit Canada Ltd.
05.1996 - 07.1999

Bachelor of Applied Science - Mechanical Engineering

University of British Columbia

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Al Parsons