Al-Naffay Mirza
Milton,ON
Summary
I'm a creative and passionate Digital Media Marketing Manager with a unique blend of skills in marketing, videography, and visual design. With over 6 years of experience, I’ve had the chance to bring some pretty cool ideas to life—from designing eye-catching event booths at Mr. Olympia to launching successful campaigns for vape and health supplement brands. I love diving into projects that let me combine storytelling with visuals, whether it’s through social media content, videos, or graphic design. My goal is to create work that not only grabs attention but also connects with people on a deeper level. Always on the lookout for the next big idea, I’m here to make a lasting impact through creativity and collaboration.
Overview
7
7
years of professional experience
Work History
Digital Marketing Manager
AAJK Capital
04.2022 - Current
- Managed the Digital and Web side of 4 companies that are under AAJK: Dragon Vape, Mysupplements, Wycked, and Helvaci Ali.
- Reduced overall marketing costs by identifying areas of inefficiency and reallocating resources towards higher-impact initiatives.
- Implemented innovative video marketing campaigns that showcased key product features and drove increased audience engagement.
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
- Increased customer engagement through social media.
- Increased website traffic by developing and implementing a comprehensive SEO strategy.
- Boosted brand awareness through the creation of engaging social media campaigns.
- Enhanced lead generation with targeted pay-per-click advertising and optimized landing pages.
- Maximized email marketing effectiveness by segmenting lists, personalizing content, and monitoring key performance indicators.
- Redesigned company website, increasing average time spent on the site by visitors and driving up conversion rates.
- Developed creative design for print materials, banners and signs.
- Improved overall site aesthetics through the use of high-quality graphics, typography choices, color schemes, and layout principles.
Videographer/Cinematographer
Independantly Employed
06.2019 - Current
- Filmed live events and promotional videos, capturing memorable moments for a wide array of clientele.
- Developed storyboards to effectively communicate visual ideas and ensure smooth production process.
- Operated cameras, lighting equipment, and audio gear proficiently to produce high-quality footage in various environments.
- Trained junior videographers on best practices for filming techniques, equipment usage, and safety procedures.
- Delivered polished videos on time by efficiently managing post-production tasks such as color grading, sound mixing, and visual effects creation.
- Built strong relationships with other industry professionals, fostering collaboration opportunities and expanding the company''s network.
- Adapted quickly to unforeseen challenges during shoots by employing creative problem-solving techniques.
- Operated video cameras in various environments, adjusting settings appropriately for outdoor and studio.
- Used Davinci Resolve, Adobe Premiere Pro, and Adobe After Effects to edit footage into correct order and add effects.
- Set up for shots according to production schedules, weather, and lighting conditions and available equipment.
- Successfully met tight deadlines through efficient planning and resource allocation.
- Developed and implemented innovative camera techniques, angles and setting to capture footage.
- Directed work of up to 6 crew members.
Paint Sales Associate
Lowe's
09.2019 - 12.2019
- Stocked aisles with merchandise and cleaned paint counter for orderly appearance.
- Offered color matching expertise and paint product selection advice to assist customers with paint choice.
- Performed tinting, mixing and color matching of paint.
- Efficiently performed retail merchandising including stocking, cleaning, down stocking and pricing.
Fulfillment associate and Garden centre associate
Walmart Canada
09.2018 - 06.2019
- While working as a garden center associate, my job was to water the plants, be the cashier at the garden center, do carry-outs for things like patio sets and barbecues, and place bags of soil into the cars if customers.
- Unloaded incoming trucks and properly staged inventory for processing.
- Helped customers complete purchases, locate items and join reward programs to promote loyalty, satisfaction and sales numbers.
- Assisted customers by answering questions and fulfilling requests.
Apprentice Mechanic
MK Auto Repairs
04.2017 - 09.2018
- Examined new and replacement parts to uncover defects.
- Followed established safety procedures and techniques when working under lifted vehicles.
- Operated tools, equipment, and machinery according to prescribed safety procedures.
- Inspected and tested equipment to locate worn and damaged parts.
- Completed full vehicle inspections to check for leaks, damage or other issues of concern.
- Performed routine maintenance and repairs using hand and power tools to maximize reliability.
- Replaced damaged, missing or defective parts with new and refurbished components.
- Cleaned and maintained proper lubrication for machinery.
- Kept equipment in good working order by following operating instructions, troubleshooting breakdowns, maintaining supplies, performing preventive maintenance and calling for repairs.
Education
High School Diploma -
Saint Francis Xavier Secondary School
Milton, Ontario, Canada06.2019
Skills
- Content Marketing
- Web Design
- Social Media Marketing
- SEO proficiency
- Cinematography expertise
- Storyboard creation
- Adobe Creative Suite
- Visual storytelling
- Lighting techniques mastery
- Color Grading Knowledge
- Davinci Resolve
- Digital graphics
Quote
Man is unhappy because he doesn’t know he’s happy. It’s only that.
Fyodor Dostoevsky
Timeline
Digital Marketing Manager
AAJK Capital
04.2022 - Current
Paint Sales Associate
Lowe's
09.2019 - 12.2019
Videographer/Cinematographer
Independantly Employed
06.2019 - Current
Fulfillment associate and Garden centre associate
Walmart Canada
09.2018 - 06.2019
Apprentice Mechanic
MK Auto Repairs
04.2017 - 09.2018
High School Diploma -
Saint Francis Xavier Secondary School
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