Akshita Tripathi
Vancouver,BC
Summary
Seasoned Performance Marketer offering 5 years of related experience, results-driven approach and dedication to achieve remarkable client results. Achievements include strengthening campaigns to drive revenue growth and contributing to company decision making to drive project success.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Performance Strategist
Thrive Digital
03.2022 - Current
- Worked as part of a team to allocate projects for the company - using BI data, succession planning, and matching project needs to team members' skills.
- Participated and presented in sales calls for acquiring new clients by auditing their existing accounts, pitching a new strategy, and showcasing agency's capabilities to provide value to the client.
- Contributing to project success as a senior account member through direct project leadership, strategic paid campaign delivery and knowledge sharing
- Owning project excellence standards across a range of projects.
- Building successful client relationships as a senior account lead, aligning the team's work to clients business goals, streamlining communications and processes between internal and client teams for long-term success.
- Built automated reporting dashboards through BigQuery and Google reporting console. Wrote SQL to build custom reports focused on budget and creative reporting.
- Enabling people I worked with directly and indirectly to bring best in class solutions to projects through their thinking and execution.
- Supporting in the development of team members to grow company performance expertise. Directly managing 1-2 performance team members.
Team Strategist
Thrive Digital
12.2021 - 04.2022
- Directly managed two performance team members and facilitated their development through training, project succession planning, and nominating them for promotions.
- Successfully able to promote a team member from an entry-level role to a manager at the company that was in charge of also leading a team.
- Managed search engine marketing budgets for high spending accounts and tracked campaign performance.
- Led performance-improvement initiatives and implemented new strategies to improve account performance across several different projects.
- Monitored and evaluated website analytics to identify trends and opportunities for improvement.
Project Lead
Thrive Digital
03.2021 - 12.2021
- Lead for projects of different complexities and levels of monthly spend in the ecommerce and lead gen sectors.
- Led several weekly calls, monthly presentation, and quarterly business reviews.
- Partnered with project team members to identify and quickly address problems.
- Developed and trained junior team members to achieve optimal project strategy.
- Adjusted project plans to account for dynamic targets and strategic changes to align with client goals.
- Planned, executed, and controlled assigned projects, ensuring work performed complied with contractual requirements.
- Produced quality standards, checklists, report templates, and processes.
- Maintained tactical control of project budgets and timelines to keep teams on task and achieve schedule targets.
Performance Marketing Specialist
Thrive Digital
01.2020 - 09.2021
- Supported senior team members with project excellence and management.
- Responsible for regular account optimizations and budget pacing.
- Contributed to weekly calls, monthly reviews, and quarterly business reviews.
- Assembled reports and presentations to share insights and recommendations.
- Identified appropriate marketing channels and target customers for campaigns.
Performance Strategist
Convertus
05.2019 - 12.2019
- Responsible for reporting digital marketing KPIs to a portfolio of 50+ clients on a monthly basis.
- Built client-facing presentations by using platforms like Google Data Studios, Google Analytics, and Google Ads
- Built a Churn-Retention Playbook by creating a workflow and using standardized tools to develop strategies to retain churn.
- Retained client revenue by resolving internal and external issues raised by clients.
- Identified opportunities for revenue growth by problem solving.
- Built strong client relationships by aligning solutions with business goals of clients.
- Completed development projects to make internal processes more efficient.
Customer Success Specialist
Convertus
02.2018 - 05.2019
- Managed a portfolio of 50 + clients with in the automotive industry.
- Project managed the launch of several clients on Website, SEM, and SEO solutions by working with clients and interdepartmental teams.
- Grew and retained client revenue by resolving external and internal issues raised by clients.
- Demonstrated value to clients through monthly reporting calls, onboarding calls, and outreach calls.
- Built strong client relationships by aligning the company’s solutions with business goals of clients.
- Completed development projects to make internal processes more efficient.
Marketing Assistance
North Shore Disability Resource Centre
05.2017 - 08.2017
- Identified appropriate marketing channels and target customers for campaigns.
- Wrote engaging and successful marketing, advertising, and website copy.
- Set up and managed sales, marketing and fundraising .
- Developed several templates, tools and processes for business management as well as design briefs for website development .
- Met with businesses to initiate marketing partnerships and managed existing partnerships.
- Monitored progress towards revenue and business development goals.
Education
BBA - Business Administration
British Columbia Institute of Technology
Burnaby, BC01.2018
Diploma - Marketing Communications
British Columbia Institute of Technology
Burnaby, BC05.2016
High School Diploma -
Steveston-London Secondary School
Richmond, BC06.2013
Skills
- Use of Business Intelligence Data to make company-wide decisions
- Implementing initiatives for E-Commerce and Lead Gen Strategy
- Pitching for Channel Growth through sales calls and business reviews
- Experience using various Paid Media Platforms - Meta, Google, Amazon, Twitter, LinkedIn, Tiktok
- Developing dashboards with BigQuery and Google Reporting Console
- Developing Project Succession plans for larger teams
Certification
Facebook Certified Media Planning Professional
Google Ads Fundamentals
Google Display Advertising
Google Search Advertising
Timeline
Performance Strategist
Thrive Digital
03.2022 - Current
Team Strategist
Thrive Digital
12.2021 - 04.2022
Project Lead
Thrive Digital
03.2021 - 12.2021
Performance Marketing Specialist
Thrive Digital
01.2020 - 09.2021
Performance Strategist
Convertus
05.2019 - 12.2019
Customer Success Specialist
Convertus
02.2018 - 05.2019
Marketing Assistance
North Shore Disability Resource Centre
05.2017 - 08.2017
BBA - Business Administration
British Columbia Institute of Technology
Diploma - Marketing Communications
British Columbia Institute of Technology
High School Diploma -
Steveston-London Secondary School
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