Akshay Anandan
Freelancer - Performance Consutant
Fredericton,CA
Summary
Passionate and results-driven E-Commerce growth strategist with extensive experience in performance marketing across leading marketplaces. Skilled in managing high-performing teams, developing strategic media plans, and leveraging data-driven insights to drive sales and brand visibility. Dedicated to delivering exceptional outcomes through innovative solutions and strong client relationships.
Overview
8
8
years of professional experience
4
4
years of post-secondary education
4
4
Certifications
5
5
Languages
Work History
Freelance - Performance Consultant
Self Employed
05.2024 - Current
- Managing Amazon seller accounts, optimizing product listings, handling PPC campaigns, and ensuring account compliance
- Conducting detailed keyword research, developing strategies to increase sales, and managing advertising budgets to maximize ROI
- Analyzing market trends, competitor performance, and campaign results to improve product ranking and visibility
- Collaborating with the client to create and implement strategies tailored to their business goals, providing regular performance reports and insights
Performance Marketing Manager - Marketplaces
Amplicomm Solutions Pvt ltd
11.2023 - 05.2024
- Managed major brands across leading Indian marketplaces (Amazon, Flipkart, Myntra)
- Led a team of 5 associates in developing and executing comprehensive media plans
- Created detailed performance reports to track and analyze campaign effectiveness
- Ran targeted ad campaigns across multiple marketplaces to drive sales and brand visibility
- Managed client accounts, ensuring optimal performance and client satisfaction
- Effectively utilized AI-driven tools such as Zon to optimize Amazon accounts and deliver strong growth outcomes for clients.
- Collaborated closely with account managers to align marketing strategies with business goals
- Presented weekly reports and insights to clients, providing actionable recommendations to enhance performance
Senior E-commerce Growth Manager
Optiwise.ai
10.2022 - 08.2023
- Led and managed a team overseeing standard and high-value advertisers, fostering strong client relationships through successful kick-off calls and meticulous performance reviews
- Implemented data-driven solutions, optimizing account performance and exceeding clients' KPIs by analyzing key metrics and providing in-depth activity reports
- Collaborated cross-functionally to identify and overcome challenges, ensuring seamless campaign execution and driving substantial growth for e-commerce clients
- Showcased innovative thinking and problem-solving skills by winning the company's hackathon, introducing new guidelines, and testing novel tools to enhance team efficiency
- Demonstrated strategic account management expertise, consistently achieving exceptional outcomes for both clients and the organization
Account Specialist
Teikametrics
06.2021 - 08.2022
- Successfully leveraged AI-based tools, including Flywheel and Looker, to optimize Amazon accounts and drive significant growth for clients in all supporting regions
- Expertly managed 1P and 3P accounts, collaborating closely with brands and sellers to develop tailored advertising strategies that consistently delivered exceptional outcomes
- Designed highly effective campaigns using competitor analysis and bid strategies, surpassing client expectations and achieving outstanding results
- Meticulously analyzed advertising metrics to provide insightful recommendations, ensuring optimal campaign performance for sellers and brands
Senior Process Executive - Voice
Cognizant
02.2020 - 06.2021
- Managed and maximized Amazon Advertising investments for brands as a Campaign Manager in Bangalore, utilizing Organic and Inorganic Search Engine Optimization (SEO), Digital Marketing, and Digital Media Planning strategies
- Conducted comprehensive market research, competition analysis, and web traffic analysis to monitor market dynamics, proactively implementing corrective actions when necessary for optimal campaign performance
- Strengthened customer relations by executing campaigns and advertisements across various channels, with a particular focus on promoting digital presence to Small and Medium Businesses (SMB)
- Demonstrated expertise in Amazon Seller Advertising and Media Planning, enabling brands to allocate budgets wisely and optimizing campaigns to reduce Advertising Cost of Sales (ACOS)
- Ensured transparent and accountable reporting, maintaining regular interaction with brands to provide updates and ensure the success of their campaigns, while leveraging strong analytical skills for data-driven decision-making
Consultant
Regalix
03.2018 - 02.2020
- Leveraged a diverse skill set in marketing, advertising, and business development as an accomplished Consultant with expertise in Google AdWords and Analytics
- Led the assessment of clients' digital marketing initiatives and crafted customized marketing blueprints, expertly project managing their execution to achieve successful outcomes
- Meticulously oversaw website brands for small to large-scale businesses, collaborating with industry experts to introduce innovative online marketing strategies and identify strategic inflection points
- Demonstrated exceptional leadership acumen, proficiently managing teams, and deploying jQuery/Java tracking codes for optimal data analysis, troubleshooting problematic codes
- Showcased noteworthy proficiency in Google AdWords, successfully managing multiple accounts and clients across diverse regions, and adeptly optimizing online platforms and marketing frameworks to enhance digital marketing prowess
Business Development Intern
Ecosand
01.2017 - 01.2018
- Developed valuable business acumen by conducting in-depth research on existing market practices and products across the city, enhancing understanding of the competitive landscape and market trends
- Demonstrated strong communication skills in effectively managing client profiles, ensuring up-to-date insights for sales, marketing, and collections of M-Sand. Utilized these skills in individual projects with mid-sized clients to achieve successful outcomes.
Education
Postgraduate Diploma - Computer Applications
MATS University
Raipur, India 07.2016 - 06.2017
Bachelor of Business Administration -
MATS University
Raipur, India 06.2013 - 07.2016
Skills
Amazon PPC Campaign Management
Certification
Amazon Ads Certification, Amazon
Awards
Won Optiwise.ai Hackathon for Groundbreaking Platform Enhancement
Industry Expertise
- Amazon Ads
- Account Management
- Walmart Ads
- Myntra Ads
- Google Ads
- Flipkart Ads
Timeline
Freelance - Performance Consultant
Self Employed
05.2024 - Current
Performance Marketing Manager - Marketplaces
Amplicomm Solutions Pvt ltd
11.2023 - 05.2024
Senior E-commerce Growth Manager
Optiwise.ai
10.2022 - 08.2023
Account Specialist
Teikametrics
06.2021 - 08.2022
Senior Process Executive - Voice
Cognizant
02.2020 - 06.2021
Consultant
Regalix
03.2018 - 02.2020
Business Development Intern
Ecosand
01.2017 - 01.2018
Postgraduate Diploma - Computer Applications
MATS University
07.2016 - 06.2017
Bachelor of Business Administration -
MATS University
06.2013 - 07.2016
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