Summary
Overview
Work History
Education
Skills
Quicksnapshot - Summary
Certification
Servicelearningindustryprojectexperience
Technicalandlanguageskills - Software
Leadership Experience
Timeline
Hi, I’m

AKSHAY KUMAR

St.Catharines,Canada

Summary

Entrepreneurial experience across three fast-paced start-ups, showcasing adaptability and innovative prowess. Strong problem-solving skills with a commitment to customer satisfaction and business unit objectives. Performed analysis of sales and operation data to find the root cause of the problem and design the processes. Designed and executed autonomous training programs for diverse sports and professional teams. Proven independence and the ability to establish cooperative working relationships in a team environment. Active environmentalist engaging in meaningful volunteer work for social and environmental causes.

Overview

7
years of professional experience
1
Certification

Work History

Accenture

Marketing Consultant
07.2023 - Current

Job overview

  • Led end-to-end analytics for marketing performance and brand data, identifying KPI improvement opportunities that contributed to a $2M quarterly revenue increase through targeted, data-driven campaigns
  • Developed and implemented comprehensive digital marketing strategies to increase leads, sales, and brand awareness, and drive traffic, resulting in a 60% increase in revenue
  • Managed end-to-end digital marketing campaigns, including A/B testing, and keyword detailed targeting to reduce the cost per lead from $430 to $125 in 3 weeks
  • Utilize business intelligence tools for comprehensive CRM data analysis, performing root cause analysis to troubleshoot campaign performance and recommending actionable improvements that drive business success

Unacademy (Sorting Hat Technologies Pvt. Ltd.)

Category Lead
04.2020 - 10.2021

Job overview

  • Develop and implement project plans, ensuring alignment with business objectives and stakeholder expectations, resulting in a 35% month-over-month growth for over 50 clients
  • Led cross-functional project teams in a matrix organization to successfully deliver the launch of 4 new categories within scope, budget, and timeline, resulting in 1 week before the deadline
  • Collaborate with senior management to define project goals and KPIs, utilizing data-driven insights to enhance decision-making and track project performance to achieve a 20% reduction in operational costs
  • Facilitate Agile ceremonies and promote best practices to optimize team performance and adaptability in a fast-paced environment to successfully launch new product creative corner category under K12
  • Identified and mitigated project risks, implementing contingency plans that reduced project delays by 9% and enhanced resource utilization

Simplilearn Solution Pvt. Ltd.

Inside Sales Specialist
03.2018 - 04.2020

Job overview

  • Spearheaded account development initiatives, achieving 100% growth in annual revenue by identifying and pursuing new business opportunities in the digital marketing industry
  • Exceeded quarterly sales targets by 120% through strategic account management and proactive engagement with prospects and existing clients to win the best performer of the quarter
  • Analysed market trends and competitor activities to inform sales strategies and cultivate strong relationships with key stakeholders increasing customer loyalty and referral rates by 50%
  • Conducted regular sales training and mentoring for junior team members, enhancing their skills and increasing overall team performance by 20%
  • Utilized salesforce to track sales activities, manage accounts, and report on progress, resulting in improved forecasting accuracy and operational efficiency

Byju’s (Think and Learn Pvt. Ltd.)

Operations Associate
08.2017 - 02.2018

Job overview

  • Analysed service delivery operations for nearly 200 clients, identifying process improvements and effectively communicating findings to stakeholders, leading to a significantly enhanced customer experience
  • Spearheaded the implementation of a task assignment and file accessibility tool, showcasing strong influencing skills that led to a 40% reduction in document review time and improved internal team efficiency
  • Collaborated cross-functionally with product and engineering teams to automate document tracking, effectively presenting the benefits of this initiative and achieving a 100% improvement in review turnaround time
  • Created engaging call scripts and presentation decks for 15 sales managers on internal processes and CRM tools, fostering collaboration and improving team performance

Education

Goodman School of Business, Brock University

Master of Business Administration from Business Analytics
05.2023

University Overview

School of Engineering and Technology, Jain University

Bachelor of Technology from Mechanical Engineering
05.2017

University Overview

Skills

  • MS Excel
  • Pivot Table
  • VLOOKUP
  • Data Analysis
  • Power Automate
  • Kanban
  • Waterfall methodology
  • Agile Methodology
  • Tableau
  • Power BI
  • SQL
  • Python
  • Asana
  • Salesforce
  • Social media management

Quicksnapshot - Summary

Quicksnapshot - Summary
  • Entrepreneurial experience across three fast-paced start-ups, showcasing adaptability and innovative prowess.
  • Strong problem-solving skills with a commitment to customer satisfaction and business unit objectives.
  • Performed analysis of sales and operation data to find the root cause of the problem and design the processes.
  • Designed and executed autonomous training programs for diverse sports and professional teams.
  • Proven independence and the ability to establish cooperative working relationships in a team environment.
  • Active environmentalist engaging in meaningful volunteer work for social and environmental causes.

Certification

  • Google Project Management
  • Google Data Analytics Professional Certificate
  • Business Analytics with Excel

Servicelearningindustryprojectexperience

Servicelearningindustryprojectexperience
  • The Co-operators Insurance and Financial Services, Applied a variety of data exploration, visualization and pre-processing tools and techniques for data preparation on SAS., Applied clustering techniques and tools for better targeting strategies., Applied predictive modelling techniques (e.g., Decision Tree, Neural Networks & Logistic Regression) to achieve cost-effective response strategies with clients., Designed and developed a predictive model using machine learning algorithms to forecast potential fraud instances, which improved the proactive detection rate by 37%.
  • Database Creation (Medium Scale Organization), Advanced understanding of Relational Database Design principles, including Database Modelling, Database Design & Database Schema generation., Designed and developed a functional enterprise-grade Database from scratch for a medium-scale organization in a restaurant setting. The experience involved detailed requirement elicitation and cataloguing, basic DB schema generation, DB design.

Technicalandlanguageskills - Software

Technicalandlanguageskills - Software
  • MS Excel: Pivot Table, Charts, Functions, VLOOKUP, Data Analysis
  • MS Office Suite- MS Excel, Word, PowerPoint, MS Project, Power Automate, PowerApps.
  • Project Management: Kanban, Waterfall methodology, Agile Methodology
  • Data Analysis: Tableau, Power BI, SAS, Orange
  • Technical: SQL, Python, Asana, Power BI, Salesforce

Leadership Experience

Leadership Experience
  • Director, Graduate Management Club, 03/01/22, 02/28/23, St. Catharines, Ontario, L2R 5B6, Canada, Formulated successful events by interpreting data on Tableau., Demonstrated proficiency in defining project scope and categorizing stakeholders., Initiated and strategized the implementation of a Trello CRM tool for optimized communication.
  • Captain Athletics Team (Winners, 1/19 B-Schools), MBA Games 2023, 10/01/22, 01/31/23, Ontario, Ontario, Canada, Organized events and created social media marketing campaigns, contributing $1k towards NGO fundraiser., Spearheaded recruitment and directed strategy for the athletic team, achieving a historic win at the 2023 MBA games.

Timeline

Marketing Consultant
Accenture
07.2023 - Current
Category Lead
Unacademy (Sorting Hat Technologies Pvt. Ltd.)
04.2020 - 10.2021
Inside Sales Specialist
Simplilearn Solution Pvt. Ltd.
03.2018 - 04.2020
Operations Associate
Byju’s (Think and Learn Pvt. Ltd.)
08.2017 - 02.2018
School of Engineering and Technology, Jain University
Bachelor of Technology from Mechanical Engineering
Goodman School of Business, Brock University
Master of Business Administration from Business Analytics

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