Akshatha Nandeesha Murthy

• Effectively managed a team of 30 with 4 TL's , monitoring 300+ accounts nearing to $500K Monthly Retainer.
• Utilized A/B testing and data analysis tools to refine ad copy, targeting, and bidding strategies, resulting in improved click-through rates and conversion.
• Crafted PPC strategies for Prime Day and holiday seasons, with a focus on creating insightful case studies.
• Stayed current with industry trends and platform updates, applying best practices in day-to-day management tasks consistently.
• Developed custom reports to demonstrate tangible results and present actionable insights to stakeholders.
• Established uniformity within the team's workflow through the development of Standard Operating Procedures (SOPs) and service roadmaps.
• Collaborated with clients to understand business objectives and translate them into effective DSP strategies aligned with brand goals.
• Played a key role in reducing churn rates by actively participating in client calls, effectively mitigating escalations through adept solution-finding.
• Identified plans and resources required to meet project goals and objectives.

• Managed multiple high-budget PPC accounts simultaneously, ensuring optimal allocation of resources and meeting targets consistently.
• Identified opportunities for account growth by analyzing search query reports and expanding keyword lists.
• Collaborated with cross-functional teams, aligning PPC goals with overall marketing objectives.
• Developed new client proposals highlighting potential improvements based on their previous PPC campaigns.
• Maintained strong relationships with clients through effective communication about ongoing projects updates.
• Streamlined account structure for better management, implementing ad group segmentation strategies.
• Contributed to the professional development of junior team members by sharing knowledge and providing mentorship on PPC best practices and strategies.
• Explored Walmart PPC, assisting clients in optimizing for improved ROI.
• Initiated DSP campaigns encompassing retargeting and prospecting ads, and conducted thorough analysis of performance reports.

• Design and manage diverse pay-per-click (PPC) marketing campaigns, including Sponsored Products Ads, Sponsored Brands, and Sponsored Display. Proficient in comprehensive keyword research and adept at strategic PPC management.
• Effectively oversaw 50+ accounts, consistently achieving lower ACOS and TACOS.
• ·Analyzed Advertising Metrics like ACOS TACOS, CTR,CVR,Organic Vs PPC ratio,CPA, AOV, ROAS, NTB (New-to-Brand) sales, % of NTB Order and Budget recommendation.
• Conducted in-depth keyword research and competitor analysis to optimize campaign targeting and bidding strategies.
• Insights on Amazon Brand store and Enhanced Brand Content.
• Developed relationships with clients and provided individualized customer service to maintain longevity of accounts
• Conducted regular performance analysis, generated reports, and provided insights to clients on campaign effectiveness and areas for improvement.
• Implemented budget management and bidding strategies to maximize ad spend efficiency and achieve client ROI goals.

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• · Frequent meeting with the Advertising Manager of the Portals to fetch current updates on Ads.
• Catalogue: Coordinated with internal Portal team in product listing (New listing and Mapping) on multiple portals like Amazon (Seller central), Flipkart, Paytm , Myntra , Tatacliq.
• Supervised Amazon account, addressing seller reviews, resolving stranded inventory issues, managing pricing concerns, responding to customer inquiries, and mitigating negative reviews.
• Leveraged promotional activities such as Lightning Deals, Deal of the Day, and Coupons to boost sales during both sales events and regular days.
• Maintained continuous communication with brands, proactively addressing and resolving their issues.
• · Created Sponsored Products Ads, Sponsored Brands Ads and Sponsored Display Ads.
• Coordinated and optimized PPC campaigns across various platforms.

• Analyzing brands that need Promotions and Ads to enhance visibility and sales.
• Supervised critical tasks, including budget implementations, employee reviews, training and scheduling for projects.
• Briefing CLIENT/VENDOR about the promotions and Ads on the portals like Amazon and Flipkart.
• Created Campaign on the Amazon, adding keywords and constant check on all the Ads running on the portal and making necessary changes if needed.
• Consistently met and exceeded monthly targets.
• Inspired and guided team members to collaborate and achieve targets.