Akhil Sharma
Mississauga,Ontario
Summary
Proven Digital Marketing Specialist with a track record of significant growth and engagement. Increased sales by 12.5% for A&W in one month through tailored content and ad campaigns. Grew Instagram followers from 80 to 1,200 in three months, reaching over 2 million accounts organically, and generated 5-10 leads per day, boosting revenue by 54% in Q1 2024. Developed and executed multi-channel campaigns, optimized SEO and SEM strategies, and managed client accounts. Skilled in content creation, event marketing, and campaign analysis. Dedicated to delivering data-driven marketing strategies and enhancing brand visibility.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Digital Marketing Specialist
A&W
07.2024 - Current
- Content Creation and Management: Developed tailored content for five franchises, ensuring brand consistency and increasing sales by 12.5% in the first month.
- Ad Campaign Development: Created and ran targeted ad campaigns, promoting products to meet and exceed sales targets, and analyzing social media trends to create engaging content.
- Market and Trend Analysis: Analyzed social media trends and market data to inform content creation, driving higher engagement and conversions.
- Social Media and Email Marketing: Managed social media platforms to boost followers and engagement; executed email marketing campaigns, enhancing customer retention and acquisition.
Digital Marketing Specialist
Multiple Clients
01.2024 - Current
- Instagram Growth: Increased Instagram followers from 80 to 1,200 in 3 months and reached 2+ million accounts through organic content for a service-based client.
- Lead Generation: Generated 5-10 leads per day, contributing to a 54% revenue increase in Q1 2024 compared to Q4 2023, and an 88% increase compared to Q1 2023.
- Client Account Management: Achieved similar success for another client, reaching 100k+ accounts in the first 3 months.
- Ad Campaigns: Managed and ran specialized ad campaigns on Meta, TikTok, X, and Google to generate leads and enhance brand awareness.
- Comprehensive Account Management: Conducted market research, developed growth strategies, created and edited high-quality short and long-form videos, and managed successful campaigns across multiple accounts.
Product Marketing Manager
Athlete Tech Group
03.2023 - 12.2023
- Growth Marketing Strategies: Developed and implemented data-driven growth marketing strategies to drive customer acquisition, engagement, and retention.
- B2C Content Management: Grew B2C presence, growing Instagram from 4K to 12K followers by producing high-quality organic content, including short-form videos and graphic designs.
- B2B Content Production: Created high-performing B2B content such as infographics, case studies, and high-value blog posts, promoting product features, company news, and events weekly.
- Marketing Channel Optimization: Optimized and scaled marketing channels, including paid media, SEO, email, and referral programs.
- Performance Tracking and Analysis: Tracked, analyzed, and reported on performance of growth initiatives, making data-driven recommendations for improvement.
Digital Marketing Specialist
OtherLevels
03.2022 - 12.2022
- Content Creation and Coordination: Developed corporate marketing and sales support materials, authored articles, case studies, and press releases, and coordinated with global teams for unified marketing efforts.
- Campaign Management and Analysis: Built and managed multi-channel digital marketing campaigns, analyzed their success using analytical tools, and provided improvement recommendations.
- Client Support and Onboarding: Supported account management, participated in customer success meetings, and assisted in the onboarding process, ensuring clients were accurately set up and trained on our platform.
- Platform Expertise: Became a lead user of the OtherLevels digital marketing platform, delivering demos, training, and support to clients.
Digital Marketing Specialist
Albion Islington Square- Business Improvement Area
05.2019 - 02.2022
- Social Media and Content Planning: Created social media campaigns and content calendars to enhance online presence.
- Marketing Material Development: Assisted in developing marketing materials for Fusion of Taste festival, including TV ads, radio ads, newspaper ads, mobile signage, press releases, community websites, and print materials like directories, postcards, and posters.
- Advertising and Branding Coordination: Coordinated, edited, and optimized advertising, branding, and marketing materials, and assisted in updating website and creating online newsletters for BIA members.
- Campaign Execution and Analysis: Executed marketing plans and campaigns within budget, analyzed feedback from current and previous campaigns, and provided recommendations to optimize marketing strategies.
Education
Bachelor of Commerce -
York University
Toronto, ON12.2024
Advanced Diploma - Business Administration Marketing (Co-op)
Niagara College
Niagara-on-the-Lake, ON04.2020
Skills
- Growth Marketing Strategy
- Market Research and Analysis
- Trend Identification, Data Analysis & Project Management
- Adobe Creative Suite, Canva and Capcut
- Content Strategy, Creation and Account Management
- SEO and SEM Strategies
- Data Analysis and Reporting
- Email Marketing
- Ad Campaign Development and Management
- Viral marketing
- MailChimp
Accomplishments
- A&W Sales Increase: Achieved a 12.5% sales increase in one month through tailored content and ad campaigns.
- Instagram Growth: Grew a client's Instagram followers from 80 to 1,200 in three months, reaching over 2 million accounts organically.
- Lead Generation: Generated 5-10 leads per day, contributing to a 54% revenue increase in Q1 2024 compared to Q4 2023.
- Revenue Growth: Contributed to an 88% revenue increase in Q1 2024 compared to Q1 2023 for a client.
- Account Growth: Grew a B2C platform account from 4K to 12K followers by producing high-quality organic content.
- Ad Campaign Success: Managed and optimized ad campaigns across Meta, TikTok, X, and Google, increasing brand awareness and lead generation for multiple clients
Languages
English
Native or Bilingual
Certification
- Video Editing, Adobe - 2023
- Graphic Designing, Adobe - 2023
- Photoshop, Adobe - 2023
- Google Ads Certification, Google- 2023
- Hubspot Content Marketing, Hubspot- 2023
- Meta Certification, Meta- 2023
Timeline
Digital Marketing Specialist
A&W
07.2024 - Current
Digital Marketing Specialist
Multiple Clients
01.2024 - Current
Product Marketing Manager
Athlete Tech Group
03.2023 - 12.2023
Digital Marketing Specialist
OtherLevels
03.2022 - 12.2022
Digital Marketing Specialist
Albion Islington Square- Business Improvement Area
05.2019 - 02.2022
Bachelor of Commerce -
York University
Advanced Diploma - Business Administration Marketing (Co-op)
Niagara College
Similar Profiles
Prabhjot KaurPrabhjot Kaur
Front Leader at A&WFront Leader at A&W
Karandeep SinghKarandeep Singh
Food Service Supervisor at A&WFood Service Supervisor at A&W
Jayme FurlongJayme Furlong
Fast Food Team Member at A&WFast Food Team Member at A&W
Simran WattsSimran Watts
Team Member at A&WTeam Member at A&W
Mariame AliMariame Ali
Instructor, Diploma Program for Pharmaceutical Manufacturing Technology at Oxford College of Arts, Business and TechnologyInstructor, Diploma Program for Pharmaceutical Manufacturing Technology at Oxford College of Arts, Business and Technology