Summary
Overview
Work History
Education
Skills
Certification
Accomplishments
Timeline
Generic

AKASH MUKESH

Vancouver,BC

Summary

I am a passionate Marketing Specialist with over five years of experience in social media marketing, brand management, and digital campaigns. I excel at driving online visibility and customer engagement through creative content, SEO strategies, and impactful event planning. Skilled in collaboration and data analysis, I leverage Scrum methodologies to optimize campaigns and enhance ROI. With a solid educational background in Marketing and Journalism, I blend creativity with analytics to deliver effective marketing solutions that resonate with audiences.

Overview

6
6
years of professional experience
1
1
Certification

Work History

Marketing Coordinator

RTG Group INC
Toronto, Canada
02.2023 - 10.2024
  • Coordinated 5+ promotional events and trade shows, resulting in a 10% growth in brand exposure
  • Evaluated success of campaigns by tracking relevant KPIs and metrics.
  • Utilized Mailchimp for consistent branding across digital channels, boosting recognition
  • Assisted in developing content for websites, blogs, and social media platforms.

Digital Marketing Manager

Kamloops Alarm
Kamloops, Canada
01.2023 - 12.2023
  • Collaborated with creative agencies to produce and distribute marketing materials, increasing sales inquiries by 25%
  • Conducted campaign performance analysis with Tableau, enhancing future ROI by 10%
  • Worked with the design team to plan omnichannel campaigns, achieving an average 15% engagement rate
  • Leveraged HubSpot for targeted communications, streamlining project workflows and improving efficiency

Marketing Coordinator

IWB (International Women in Business)
Vancouver, Canada
02.2022 - 08.2023
  • Crafted lead generation strategies, enhancing prospect engagement by 15%
  • Organized marketing initiatives through internal and external channels to coordinate deliverables and meet deadlines
  • Boosted brand awareness by 20% through targeted social, print, and email campaigns
  • Developed and sent out marketing emails via ActiveCampaign, driving audience engagement
  • Boosted brand awareness with target customer demographics with social, print, and email campaigns

Marketing Manager

ObserveNow
Delhi, India
01.2019 - 01.2021
  • Prepared cross-platform social media promotions, capitalizing on the strengths of each site to effectively reach target audiences
  • Advised internal teams on marketing strategy using Salesforce, aligning goals with overall brand strategy
  • Supported internal teams with knowledgeable communications and marketing advice, helping each meet targets while maintaining a cohesive organizational strategy
  • Oversaw web content and design consistency, driving online engagement up by 20%
  • Organized 30 HR and Marketing events focused on employee engagement and retention

Education

Post Bachelorette Diploma - Marketing

Thompson River University
BC, Canada
04-2023

Bachelor of Arts - Journalism and Mass Communication

Amity University
India
01.2019

Skills

  • Content Marketing
  • Campaign Management
  • Lead Generation
  • Customer Engagement
  • Event Planning
  • Promotional Campaigns
  • SEO
  • Social Media Management
  • Email Marketing
  • Market Research
  • Data Analytics
  • Google AdWords
  • Google Analytics
  • MS Office Suite
  • Adobe Creative Suite
  • Canva Graphic Design
  • Web Analytics
  • Hub Spot
  • Asana
  • Buffer
  • SalesForce
  • Zoho CRM
  • WordPress

Certification

  • Scrum Master Certification 2024
  • Hootsuite Social Media Marketing
  • LinkedIn Marketing Strategy
  • LinkedIn B2B marketing
  • Google Shopping Ads
  • Canva Design School Certifications
  • Google Analytics Certification

Accomplishments

  • Dean's List (All semester's)
  • University Soccer Team Captain
  • President of Marketing Club

Timeline

Marketing Coordinator

RTG Group INC
02.2023 - 10.2024

Digital Marketing Manager

Kamloops Alarm
01.2023 - 12.2023

Marketing Coordinator

IWB (International Women in Business)
02.2022 - 08.2023

Marketing Manager

ObserveNow
01.2019 - 01.2021

Post Bachelorette Diploma - Marketing

Thompson River University

Bachelor of Arts - Journalism and Mass Communication

Amity University

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