AJAY VALLABHAN
Ontario,ON
Summary
A versatile and visionary communications and events strategist with over 11 years of verifiable expertise in designing disruptive marketing solutions for digital and traditional marketing platforms while adopting interactive internet technologies and tools to produce high-impact results. Strategic and goal-oriented professional with the ability to develop tactical and calculated communication goals while partnering closely with senior management to achieve the organization's goals.
Overview
10
10
years of professional experience
7
7
years of post-secondary education
Work History
Team Leader
Wild West Roadshows, West
Mississauga, ON
04.2023 - Current
- Secured Promotion to Team Leader within 2 weeks due to consistent performance
- Build and maintain strong relationships with current and potential customers through proactive communication and targeted interactions
- Act as key confidant between clients and customers as well as representing brand in professional and appropriate manner at all times
- Maintain and continuously improve knowledge about products, applications, and markets in the Industry
- Understand and apply Sales strategy to promote the value proposition for client’s products and execute Market Growth Programs
- Provide information for Marketing team on market trends and evolutions, including proposals for actions
- Develop, negotiate, and monitor contracts and pricing for new & existing business opportunities
- Mentored and guided employees to foster proper completion of assigned duties.
- Conducted training and mentored team members to promote productivity, accuracy, and commitment to friendly service.
- Reviewed, implemented and updated company records related to team activities for future reference.
- Supervised team members to confirm compliance with set procedures and quality requirements.
- Evaluated staff performance and provided coaching to address inefficiencies.
Account Manager
Its A Breakthrough
Manama
09.2020 - 03.2023
- Sales & Client Service – New Client Acquisition & Retention (Largest Deal size -100,000 USD)
- Creating Opportunities for Business Development & to maximize company Revenue
- Managing & guiding team to achieve Brand KPI’s
- Working with internal teams to bring new ideas to increase brands Market Share
- Managing Suppliers & Vendors for Events & Acquiring sponsors for trade shows
- Designated to ideate and implement marketing strategies for the organization and for new/existing products or services
- Fulfill duties including developing brand strategy, setting a marketing budget, oversee the implementation of marketing strategies, while introducing tools/materials to improve the efficiency of the sales team
- Direct all daily activities of marketing team and manager, while constantly reviewing changes to the market, consumer trends, and the activities of competitors, adjusting the marketing plan as required
- Build and establish the organization's social media presence
- Negotiate with media agencies and secure agreements on production of promotional materials
- Notable Clients Managed
- Built and strengthened long-lasting client relationships based on accurate price quotes and customer-centric terms.
- Educated clients on new products or services to increase customer engagement with brand.
- Identified key entry points to enhance market penetration and maximize returns.
- Liaised with marketing and sales teams to develop targeted campaigns.
Marketing Executive
Toyota Motor Manufacturing
08.2018 - 08.2020
- Tasked with developing revenue-increasing marketing campaigns, while keeping abreast with industry research figures, including distribution figures and audience figures
- Managed Car Launch Events , Sponsorships , Corporate Get together, Team Building Activities and so on
- Spearheaded all social media and digital campaigns for the brands, informed solutions for campaigns, and built relationships with clients and media sales companies
- Negotiated with media sales companies to obtain the best rates and most appropriate media spaces in online, broadcast, and print advertising
- Sorted all forms of individual advertising spots including e.g
- Pages, posters, internet banners, and broadcast adverts while guaranteeing that adverts run accurately so that the desired media message is seen and heard by consumers
- Developed and presented reports and managed budget activities, including preparing costs for clients and producing spending updates throughout the campaign
- Performed strategic analysis of campaign reach, and utilized data from the previous campaigns to shape future campaigns while equally employing the skill of a range of specialist media resources
- Executed Corporate signage's, Posters, Vehicle branding, sun shades & other branding elements inside & outside the showroom
- Established clear and competitive goals, growth roadmaps, and strategic business plans.
- Implemented company policies, technical procedures and standards for preserving integrity and security of data, reports, and access.
Marketing & Sales Manager
Room 32 Events
02.2016 - 08.2018
- Assisted in the management of large-scale events; Operational responsibility; organizing events at the highest level
- Managed the placements and campaigns by preparing prerequisites for the marketing campaign launch
- Established promotions evaluation criteria and refined their performance metrics and supported the incorporation of learning into future promotions to increase effectiveness, for maximum ROI
- Liaised with the creative team for fabricating designs for Stage, stall, and other brand elements.
- Created documentation outlining research findings for use by project managers, customers, and other marketing staff to make accurate decisions about future plans.
- Identified appropriate marketing channels and target customers for campaigns.
- Completed in-depth reviews of market conditions and customer preferences.
- Developed campaigns and specific marketing strategies for clients.
Education
Associate of Arts - Digital Marketing
National Institute of Digital Marketing (NIDM)
India 01.2022 - 02.2023
MBA - Marketing & International Business
M S Ramaiah Institute of Management
India 04.2010 - 08.2012
Bachelor of Commerce - Bachelors of Commerce
Amrita School of Arts And Science, Affiliated With Amrita University
India 03.2007 - 07.2010
Skills
Client Acquisition
Timeline
Team Leader
Wild West Roadshows, West
04.2023 - Current
Associate of Arts - Digital Marketing
National Institute of Digital Marketing (NIDM)
01.2022 - 02.2023
Account Manager
Its A Breakthrough
09.2020 - 03.2023
Marketing Executive
Toyota Motor Manufacturing
08.2018 - 08.2020
Marketing & Sales Manager
Room 32 Events
02.2016 - 08.2018
MBA - Marketing & International Business
M S Ramaiah Institute of Management
04.2010 - 08.2012
Bachelor of Commerce - Bachelors of Commerce
Amrita School of Arts And Science, Affiliated With Amrita University
03.2007 - 07.2010
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