Summary
Overview
Work History
Education
Skills
Projects
Internship
Timeline
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Ajay Luthra

Vancouver,BC

Summary

With 5+ years of experience, I have successfully driven revenue growth, expanded market presence, and led key strategic initiatives. Expert in managing cross-functional teams, identifying new business opportunities, and fostering strong stakeholder relationships. Achieved a 30% increase in annual revenue through targeted sales strategies and secured a 20% growth in new markets within 12 months. Led a $2 million government project for a Chaffcutter initiative, improving operational efficiency, and boosting client retention by 25%. Negotiated partnerships resulting in a 15% increase in customer acquisition and developed business plans that enhanced operational efficiency by 18%, driving cost savings and profitability. Proven track record in digital transformation, customer experience optimization, and international partnerships.

Overview

6
6
years of professional experience

Work History

Business Development Manager

Delux Foundry
Punjab, India
08.2018 - 11.2023
  • Met regularly with new customers to identify their needs, provide tailored solutions, and build long-term relationships, leading to a 20% increase in new client acquisitions
  • Engaged in high-level company meetings focused on improving sales strategies and aligning business goals, contributing to a 15% boost in overall revenue
  • Ensured timely delivery of Chaffcutter machine orders to potential buyers, maintaining a 98% on-time delivery rate, and enhancing customer satisfaction
  • Specialized in B2B business development, effectively managing partnerships with industry leaders and key stakeholders
  • Conducted extensive market research to identify trends and demand, successfully introducing new products that increased product offerings by 10% and met market needs
  • Led product development initiatives that improved operational efficiency and addressed the evolving needs of the foundry industry
  • Negotiated and closed high-value contracts, resulting in a 25% increase in repeat business from existing clients
  • Developed and executed strategic plans that aligned company growth objectives with market opportunities, driving sustainable business expansion
  • Maintained strong industry networks and attended key trade shows, resulting in enhanced brand visibility and access to new market segment.

Marketing Manager

Punjabi Junction
Punjab, India
01.2019 - 12.2019
  • Successfully transitioned from Marketing Coordinator to Assistant Marketing Manager, taking on a leadership role in managing multi-channel marketing campaigns and driving brand growth.
  • Spearheaded the restaurant's brand refresh initiative, leading to a 15% increase in brand recognition and improved customer perception in the local market.
  • Led the creation and launch of a new digital loyalty program, resulting in a 20% increase in customer retention and higher repeat sales.
  • Developed and managed the annual marketing budget, optimizing spend across digital and traditional media channels to deliver a 25% return on investment (ROI).
  • Conducted detailed competitor analysis and identified gaps in the local market, allowing for the introduction of targeted promotions that increased overall sales by 12%.
  • Collaborated with the head chef and operations team to create special menu promotions for festivals and holidays, boosting seasonal revenue by 18%.

Marketing Coordinator

Punjabi Junction
Punjab, India
01.2018 - 12.2018
  • Developed and executed marketing campaigns that increased customer footfall by 20%, leveraging a mix of digital marketing, social media promotions, and local community outreach.
  • Managed the restaurant’s social media presence across platforms like Facebook and Instagram, leading to a 30% increase in follower engagement and a 25% growth in online orders.
  • Coordinated with local influencers and food bloggers to promote new menu items, resulting in a 15% boost in weekend reservations.
  • Planned and organized promotional events and special offers (e.g., festive season discounts, themed nights), which contributed to a 25% increase in monthly revenue during key periods.
  • Collaborated with the sales and operations teams to implement customer loyalty programs, driving repeat business and improving customer retention by 18%.

Education

Pursuing Coursework in North American Business Management Applied Post Baccalaureate Diploma -

Capilano University
North Vancouver
04.2025

Bachelor of Technology - Mechanical Engineering

Lovely Professional University
Jalandhar, Punjab
05-2017

Skills

  • B2B Sales Strategy
  • Sales Forecasting & Planning
  • Client Relationship Management
  • Product Development
  • Market Research & Analysis
  • Meta Ads
  • Project Management
  • Networking & Industry Engagement
  • Negotiation & Contract Management
  • Leadership
  • Digital Marketing Tools
  • Communication & Collaboration Tools
  • Data Analysis & Reporting
  • Promotional planning
  • Lead Generation
  • Client Consultations

Projects

Chaffcutter Distribution Initiative – Government of Punjab ($120 Million USD)

  • Led the distribution of 1500+ chaff cutter machines across Punjab under a government initiative, resulting in a 20% increase in annual sales.
  • Coordinated logistics, provided after-sales support, and collaborated with local agricultural departments to ensure customer satisfaction and market penetration.

National Market Expansion – Chaff Cutter Machines ($18 Million USD)

  • Spearheaded a national expansion strategy to introduce chaff cutter machines to new markets across Northern and Central India.
  • Developed regional partnerships with 30+ distributors, resulting in a 35% increase in nationwide sales within one year.
  • Collaborated with the marketing team to launch targeted campaigns that increased product awareness and brand visibility, leading to a 20% boost in new customer acquisition.

New Product Launch – Compact Chaff Cutter Line ($6 Million USD)

  • Led the launch of a new compact chaff cutter machine targeting small-scale farmers and agricultural cooperatives.
  • Managed product development, market research, and pricing strategy, generating $600,000 in additional revenuein the first year.
  • Organized product demonstrations and training sessions for potential customers, increasing early adoption rates by 15%.

Internship

Mechanical Engineer Intern
Delux Foundry | 06/2017 – 12/2017

  • Assisted in the design and development of mechanical systems for manufacturing processes, contributing to a 10% improvement in production efficiency.
  • Conducted research and analysis on existing production workflows, recommending process enhancements that reduced equipment downtime by 15%.
  • Played a key role in the development of an e-bike, solar car, and driverless car, applying mechanical engineering principles to innovate and improve functionality.
  • Collaborated with senior engineers on the optimization of chaff cutter machine designs, ensuring compliance with industry standards and improving performance by 20%.

Timeline

Marketing Manager

Punjabi Junction
01.2019 - 12.2019

Business Development Manager

Delux Foundry
08.2018 - 11.2023

Marketing Coordinator

Punjabi Junction
01.2018 - 12.2018

Pursuing Coursework in North American Business Management Applied Post Baccalaureate Diploma -

Capilano University

Bachelor of Technology - Mechanical Engineering

Lovely Professional University
Ajay Luthra