Summary
Overview
Work History
Education
Skills
Languages
Accomplishments
Timeline
21
AJ Jelilyan

AJ Jelilyan

Art Director / Senior Graphic Designer
Toronto,Ontario

Summary

Diligent Senior Graphic Designer with strong background in conceptualizing and executing creative campaigns. Successfully led diverse teams to develop impactful visual solutions for high-profile clients. Demonstrated expertise in creative direction and project management.


Skilled art director with strong focus on team collaboration and achieving results. Expertise in visual storytelling, brand development, and creative strategy. Known for flexibility in adapting to changing project needs and reliable in delivering impactful campaigns. Proficient in Adobe Creative Suite and knowledgeable in current design trends.

Overview

34
34
years of professional experience

Work History

Senior Art Director

Reactor Communications
10.2003 - Current
  • Streamlined design processes for increased efficiency, resulting in faster project turnaround times and reduced costs.
  • Collaborated with cross-functional teams to ensure seamless integration of art direction into marketing initiatives.
  • Led brainstorming sessions to generate innovative ideas for advertising campaigns, fostering a creative and collaborative work environment.
  • Optimized user experience on digital platforms through strategic design choices that prioritized function and accessibility.
  • Developed comprehensive style guides to maintain consistent brand identity across multiple platforms.
  • Ensured adherence to industry standards and best practices through diligent research and continuous education in design trends and techniques.
  • Presented campaign concepts persuasively to key stakeholders, securing approval for implementation.
  • Directed creative teams for successful product launches, ensuring cohesive visual storytelling across all channels.
  • Cultivated strong relationships with clients through effective communication and collaboration during the creative process.
  • Increased social media engagement by designing eye-catching graphics tailored to specific platforms and audiences.
  • Enhanced company''s market presence with well-executed branding strategies, elevating the overall corporate image.
  • Managed budgets and resources effectively while overseeing multiple projects concurrently, ensuring timely completion without sacrificing quality.

Senior Graphic Designer

Mad Marketing + Design
10.2001 - 09.2003
  • Collaborated with cross-functional teams to deliver consistent messaging across print, digital, and social media platforms.
  • Boosted customer engagement by creating eye-catching visuals tailored specifically for targeted demographics.
  • Resolved critical design challenges creatively while maintaining consistency with established branding guidelines.
  • Developed cohesive visual identities for clients, leading to increased brand awareness and market share.
  • Mentored junior designers to foster their professional growth and enhance team productivity.
  • Implemented design best practices, improving overall aesthetics and functionality across all platforms.
  • Revamped outdated collateral materials, resulting in a more modern look that resonated with target audiences.
  • Provided expert guidance on color theory, typography, layout principles, and other key design elements during project development phases.
  • Led creative direction and managed design teams, resulting in award-winning campaigns and products.
  • Enhanced brand recognition by developing innovative and visually compelling marketing materials.
  • Delivered high-quality designs on tight deadlines, ensuring client satisfaction and repeat business.
  • Created engaging presentations that effectively communicated complex ideas to diverse audiences.
  • Managed multiple projects simultaneously, prioritizing tasks to meet deadlines without compromising quality.
  • Conceptualized creative designs for print materials, banners, and signs.

National Merchandising Manger

HMV Canada
03.1991 - 10.2001
  • Implemented innovative visual displays that captured attention and boosted sales significantly.
  • Trained and supervised merchandising team members in best practices, improving overall performance.
  • Evaluated merchandise assortment regularly to ensure alignment with consumer preferences and demands.
  • Increased sales by developing and implementing successful merchandising strategies.
  • Managed inventory levels effectively to minimize stock shortages and overstocks.
  • Designed displays to deliver interactive, engaging, and memorable store experiences for shoppers.
  • Created sales cycle plan to develop and service accounts through product marketing, prospecting, promotion, and merchandising for proper product visibility.
  • Optimized store layouts for maximum efficiency, enhancing the shopping experience for customers.
  • Optimized store displays and appearance via strategic merchandising.
  • Researched new vendors, acquired samples and negotiated merchandise deals.
  • Lead cross-functional teams in launch of promotional campaigns, driving increased revenue during key seasons.
  • Negotiated pricing with vendors to achieve maximum profitability.

Education

Fine Arts

OCAD
Toronto, ON

Marketing Management

Toronto Metropolitan University
Toronto

Adobe Programs

Humber College
Toronto, ON

Skills

  • Print design
  • Visual storytelling
  • Conceptual thinking
  • Digital design
  • Design strategy
  • Digital illustration
  • Logo creation
  • Typography
  • Deadline-oriented
  • Strong analytical skills
  • Excellent team player
  • Superior organizational skills
  • Storyboard creation
  • Photographic editing
  • Visual communication expertise
  • Visual product development
  • Graphic arts design
  • Print design and illustration
  • Creative strategic planning
  • Multitasking Abilities
  • Critical Thinking
  • Digital Marketing
  • Adobe Creative Suite
  • Visual Communication
  • Concept Development
  • Print Production
  • Photography skills
  • Design layouts

Languages

English
Native or Bilingual
French
Professional Working

Accomplishments

  • Awarded the “PAC (National Packaging Competition) Silver Packaging Award” in 2005.
  • Created artwork for McNeil Healthcare TYLENOL EZ TABS - adapted for their OTC packaging for 15 years.
  • Developed, designed and executed a national retail campaign for HMV Canada, generating sales of $10MM+
  • Awarded Merchandiser of the Year x2 at HMV Canada.

Timeline

Senior Art Director

Reactor Communications
10.2003 - Current

Senior Graphic Designer

Mad Marketing + Design
10.2001 - 09.2003

National Merchandising Manger

HMV Canada
03.1991 - 10.2001

Fine Arts

OCAD

Marketing Management

Toronto Metropolitan University

Adobe Programs

Humber College

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AJ JelilyanArt Director / Senior Graphic Designer