AJ Gutierrez

Currently collaborating with three dynamic teams at Transport Canada - Government of Canada, I play a pivotal role in strategizing and structuring maintainable, modular, and flexible solutions and features, always adhering to design principles and striving for excellence in user experience. My responsibilities span across UX research, data architecture, and product planning, where I lead strategic initiatives and drive iterative product design execution.

A few other aspects of my role at Transport Canada - Government of Canada include:

• Collaborate with cross-functional teams, including the executive teams, region directors, engineers, product owners and product managers, to gather requirements and ensure the successful implementation of UX solutions
• Collaborate with engineers and product owners to design a scalable and modular data architecture approach to future proof the platform and allow for rapid feature development for upcoming product requirements
• Apply UX principles to enhance current UX and upcoming products through wireframes and high fidelity designs
• Create wireframes and prototypes for proposed UX user flows
• Develop sitemaps that served as flowcharts for the engineering team
• Propose innovative ideas to improve the user experience and drive customer satisfaction
• Collaborate with stakeholders to identify and prioritize user needs and business goals for UX design projects
• Conduct user interviews to gather insights and feedback, and use the findings to inform UX design decisions.

• Lead the product design team in creating innovative and user-centered designs for EventConnect's digital platforms, ensuring a seamless and engaging user experience
• Lead cross-functional collaboration to ensure seamless integration of product design with development, marketing, and sales teams
• Collaborate with cross-functional teams to gather insights and feedback on user experiences and iterate on designs to improve usability and conversion rates
• Identify and implement new design trends and technologies to enhance the user experience and keep EventConnect at the forefront of digital design innovation
• Develop and implement a comprehensive design strategy to ensure consistency and cohesiveness across all digital platforms and marketing materials
• Manage the hiring and onboarding process for the product design team, including sourcing and evaluating candidates, conducting interviews, and coordinating new hire orientation and training
• Stay up-to-date with industry trends and best practices in UX/UI design and technology to guide the product design team in implementing innovative solutions.

• Researched areas of improvement in UI/UX through on-screen user behavior research and analysis of user behavior heatmaps
• Applied UX principles to current UX and upcoming products through wireframes and high fidelity designs
• Created sitemaps that served as flowcharts for the engineering team
• Introduced the 'atomic design' approach for UI
• Deployed design system components that were brand driven
• Developed animated and interactive high fidelity prototypes to accurately experience the final product
• Designed high fidelity user interfaces for new components, widgets, and features
• Researched new ways of delivering information using upcoming technologies.

• Led the UI/UX planning and development for CARFAX Canada
• Conducted user behavior research to inform design decisions
• Designed and developed user interfaces for websites and mobile 'hybrid' widgets
• Created graphic designs for digital and printed materials
• Develop and implement a comprehensive UX strategy to improve user satisfaction and drive customer engagement for CARFAX Canada's digital platforms
• Collaborate with cross-functional teams including product managers, developers, and marketing to ensure the UI/UX design supports overall business goals and objectives
• Ensure the UI/UX design meets accessibility standards and guidelines for CARFAX Canada
• Evaluate and select appropriate software tools and technologies to support the UI/UX design process for CARFAX Canada's digital platforms.

• Responsible for UX planning and development
• Involved in UI design and development
• Designed and developed websites
• Designed and developed mobile 'hybrid' apps
• Performed general graphic design tasks (digital and printed)
• Customized Wordpress plugins and UI
• Collaborate with marketing and sales teams to create visually compelling marketing materials and presentations that effectively communicate the company's brand and value proposition to clients and prospects
• Develop and implement user-centered design strategies to enhance user experience and drive customer engagement.

• Developed and designed multimedia content for websites
• Created e-commerce sites with a focus on user experience and functionality
• Designed visually appealing and user-friendly websites
• Develop innovative and interactive multimedia content to enhance eLearning courses and engage learners
• Design visually appealing and user-friendly eLearning modules and websites for ITS eLearning.

• Designed and developed websites using WordPress
• Created visually appealing graphic designs
• Worked as a Web & Multimedia Designer at eMotion Picture Studios
• Collaborate with directors and producers to create visually stunning and engaging multimedia content for film and television productions at eMotion Picture Studios.