Aisvarya Sivakumar
Brampton,ON
Summary
Results-driven student with a forward-thinking approach centered on company success and competitive growth. Demonstrated record of success in building successful projects and managing profitable operations.
Overview
4
4
years of professional experience
Work History
Marketing Manager
Aisha's Silk
08.2022 - Current
- Manage all marketing and social media efforts (Instagram, TikTok, Facebook)
- Review insights and trends through different platforms to reach maximum engagement.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
- Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
- Negotiated partnerships with key influencers, maximizing brand exposure in target markets.
Independent Business Owner
SweetsbyAishu
02.2021 - Current
- Built a 150+ clientele through the sale of custom cakes, assorted treat boxes, and party favours
- Discuss custom orders with customers and assist with curating different designs.
- Managed day-to-day operations with strong organizational skills, ensuring smooth workflows and timely completion of tasks.
- Provided elite customer service by resolving escalated problems and calmly responding to shifting priorities.
- Diversified product offerings to cater to changing market demands, successfully attracting new customers while retaining existing clientele.
Sales Associate
Aisha's Silk
08.2022 - Current
- Assist approximately 30+ customers per day with finding different products around the store, stitching services, and providing recommendations according to their preferences
- Gained clerk knowledge and assisted with cashing out customers.
- Managed returns, exchanges and refunds in accordance with store policy.
- Rotated stock and restocked shelves to maintain product availability and store appearance.
- Solved customer challenges by offering relevant products and services.
- Increased sales revenue by building strong rapport with customers and recommending appropriate products based on their needs.
Vice President of Corporate Relations
York University Tamil Students Association
08.2024 - Current
- Reach out to businesses and organizations regarding sponsorships for YUTSA events
- Cultivated strong relationships with key stakeholders, including customers, vendors, regulators, and community leaders to promote collaboration and long-term success.
- Negotiated high-value contracts that maximized profitability while mitigating risks for the organization.
Director of Events
Schulich Student Life
10.2023 - 05.2024
- Create marketing content related to Schulich Student Life events
- Develop promotional content to engage with student body.
Education
BBA - Marketing
Schulich School of Business
Toronto, ON04.2026
Skills
- Team Leadership
- Relationship Building
- Decision-Making
- Critical Thinking
- Social Media Marketing
- Brand Promotion
- Marketing campaigns
- Brand Development
- Project Management
- Vendor Relations
- Small business operations
- Customer Service
- Teamwork and Collaboration
- Problem-solving skills
Languages
English
Native or Bilingual
Tamil
Native or Bilingual
Timeline
Vice President of Corporate Relations
York University Tamil Students Association
08.2024 - Current
Director of Events
Schulich Student Life
10.2023 - 05.2024
Marketing Manager
Aisha's Silk
08.2022 - Current
Sales Associate
Aisha's Silk
08.2022 - Current
Independent Business Owner
SweetsbyAishu
02.2021 - Current
BBA - Marketing
Schulich School of Business
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