Aishwarya (Aishie) Kamani
Toronto,Canada
Summary
Data-driven marketing professional with experience in Google Ads (LSA & PPC), campaign performance analysis, and conversion optimization. Proven ability to manage high-volume accounts, analyze key metrics, and implement strategies that improve ROI and campaign efficiency.
Overview
6
6
years of professional experience
Work History
Marketing Manager
Teleperformance (Google)
Toronto, ON
10.2025 - Current
- Managed a portfolio of 200+ client accounts, overseeing onboarding, campaign strategy, and performance optimization
- Analyzed campaign performance using CTR, CPC, CPA, and conversion rates to identify inefficiencies and improve ROI and analyzed market trends to identify growth opportunities and inform strategic decisions.
- Optimized Google LSA and PPC campaigns, improving lead quality and conversion performance
- Managed and allocated $3.7M+ in client ad spend, ensuring efficient budget distribution and profitability
- Delivered data-driven recommendations contributing to a 24% increase in revenue through upselling and optimization strategies
- Created performance reports and presented insights to agency stakeholders to drive decision-making
Marketing Specialist
Info-Tech Research Group
Toronto, ON
03.2024 - 10.2025
- Developed and optimized email outreach campaigns, using A/B testing to improve open and response rates
- Analyzed campaign engagement metrics to refine messaging and targeting strategies, increasing meeting conversion rates by 20%
- Built and scaled CRM-driven campaign sequences, improving lead engagement and pipeline efficiency
- Partnered with marketing and sales teams to support go-to-market (GTM) strategies aligned with target audience needs
- Evaluated campaign performance data to identify trends and recommend optimization strategies
- Contributed to pipeline growth by aligning messaging with customer pain points and lifecycle stages
Business Development Representative
Innit Management (Client: Rogers)
Toronto, ON
01.2023 - 01.2024
- Increased qualified lead generation by 20% through data-driven targeting and messaging optimization
- Analyzed customer engagement data to improve conversion rates across outreach campaigns
- Used Salesforce CRM to track funnel performance and identify optimization opportunities
- Assisted in creating tailored proposals and presentations that addressed client objectives and challenges.
- Presented product solutions effectively, enhancing client engagement and satisfaction.
Junior Software Tester
Bluelite Technologies
Hyderabad, India
01.2020 - 01.2021
- Reduced deployment errors by 95% through structured testing and validation processes
- Improved testing cycle efficiency by 40% using automated workflows
- Executed functional and regression testing for web applications to ensure software quality.
- Collaborated with developers to identify, document, and resolve defects efficiently.
Education
Computer Science
GITAM University
India04.2020
Bachelor of Science - Computer Science
GITAM University
India04.2020
Skills
Performance Marketing Platforms: Google Ads (Search, Display, Local Services Ads), Campaign Optimization, Budget Allocation
Analytics & Reporting: Google Analytics, KPI Tracking (CTR, CPC, CPA, Conversion Rate), Performance Analysis, Reporting & Insights
Data & Tools: MS office, Google Suite, Data Interpretation
CRM & Marketing Tools: Salesforce CRM
Collaboration & Strategy: Stakeholder Management, Cross-functional Collaboration, Go-to-Market (GTM) Support
Timeline
Marketing Manager
Teleperformance (Google)
10.2025 - Current
Marketing Specialist
Info-Tech Research Group
03.2024 - 10.2025
Business Development Representative
Innit Management (Client: Rogers)
01.2023 - 01.2024
Junior Software Tester
Bluelite Technologies
01.2020 - 01.2021
Computer Science
GITAM University
Bachelor of Science - Computer Science
GITAM University