Summary
Overview
Work History
Education
Skills
Certification
Languages
Languages
Timeline
Generic

Aishwarya Sinha

Calgary,Canada

Summary

Dynamic professional with a proven track record in enhancing customer satisfaction at Walmart and boosting brand engagement at Himalaya Optical. Excelled in social media marketing and strategic planning, increasing impressions by over 100%. Skilled in client communication and lead generation, adept at organizing high-impact events that exceed expectations.

Overview

7
7
years of professional experience
1
1
Certification

Work History

Customer Service Representative

Walmart
Calgary, Alberta
09.2023 - Current
  • Recommended improvements in products, service and billing methods to management to prevent future problems.
  • Promoted high customer satisfaction by resolving problems with knowledgeable and friendly service.
  • Conferred with customers by telephone or in person to provide information about products or services and take orders.
  • Increased customer satisfaction ratings by effectively answering questions, suggesting effective solutions, and resolving issues quickly.
  • Led on- and off-site customer support teams across multiple time zones.
  • Maintained detailed records of customer interactions, transactions and comments for future reference.
  • Assisted customers with product selection, ordering, billing, returns, exchanges and technical support.
  • Assisted customers with price checks, lifting heavy items and addressing other inquiries.
  • Developed positive relationships with customers through friendly interactions.

Digital Marketing Specialist/Event Coordinator

Himalaya Optical
07.2022 - 06.2024
  • Served as primary point-of-contact for the engagement program, representing the Marketing development team
  • Provided strategical support to integrate blogging, social media & Brand Photoshoots
  • Oversaw and managed website blogs and social media attributes, driving overall community growth from 2 million monthly impressions to 4 million impressions
  • Developed and implemented dynamic social media strategies, boosting brand presence and engagement from 20 thousand to 1 lacs
  • Skilled in crafting tailored content for different platforms and managing Google My Business E2E
  • Coordinated and executed over 100 Influencer Campaigns, boosting follower count from 1k to 21k
  • Organized and facilitated 25 store opening events and managed end to end PR activities, Coverage and Social media
  • Coordinated Virtual Merchandising, creatives, and in-shop brand promotions across 100 stores
  • Oversaw social media platforms including Facebook, LinkedIn, Twitter, Shopify
  • Managed 50 photoshoots including product shoots, models for campaign awareness
  • Established meaningful audience relationships, created engaging content, reducing time and achieving 4.6 million impressions and 80,000 profile visits to date
  • Crafted emails to nurture leads and sustain customer relationships
  • Of copywriting expertise, specializing in persuasive content for tech, finance, and lifestyle brands
  • My work enhances engagement, drives conversions, and builds strong brand identities effectively
  • Optimized Google Ads campaigns for enhanced ROI and lower cost-per-click
  • Provided website support for SEO optimization, improving organic search rankings and increasing traffic
  • Boosted website traffic by 30% through optimization of digital marketing campaigns using website analytics skills
  • Utilized Microsoft Teams for effective collaboration, ensuring seamless communication during the development and execution of google strategies
  • Conducted extensive market research to inform impactful brand strategy, leading to an increase in overall website traffic
  • Utilized SEO Best Practices to increase website traffic by 40% over a six-month period
  • Applied knowledge of Enterprise Content Management to enhance digital content strategy, leading to increased web traffic and sales
  • Implemented strategic copy writing techniques to improve brand messaging and increase customer engagement

PR/Event Organizer/Coordinator(Freelance)

Procam International
05.2018 - 02.2020
  • Experienced Event Coordinator with proven skills in Budget Management, contract negotiation, and team leadership
  • Demonstrates success in Event Planning that surpass client expectations
  • Organized and managed 4 annual events, including corporate meetings and large public events, with budgets up to INR 10 to Million
  • Boosted event attendance by 70% at Filmfare Award East 2018 and Femina Stylista East 2018 India through development and implementation of marketing strategies
  • Served as PR and Media Coordinator at DPL, supervising a 30-person team for successful Event Planning
  • Negotiated vendor contracts, cutting event costs by 30%
  • Coordinated event logistics including venue selection, catering, audio/visual setup, and transportation in Femina Miss India India 2018

Education

Advance Programme - Digital Marketing

AIDM
12.2024

Master of Science - Media Science

MAKAUT University
12.2019

Bachelor - English

CALCUTTA UNIVERSITY
12.2017

Skills

  • Social media marketing
  • Lead generation
  • Client communication
  • Analyze data
  • Content management
  • E-commerce platform
  • Email campaigns
  • Social media platforms
  • Content planning
  • Google Ads
  • Event Organizer
  • Event Coordinator
  • Strategic Planning

Certification

Advance Programme in Digital Marketing, AIDM, 09/01/21

Languages

  • English
  • Hindi
  • Bengali

Languages

English
Professional

Timeline

Customer Service Representative

Walmart
09.2023 - Current

Digital Marketing Specialist/Event Coordinator

Himalaya Optical
07.2022 - 06.2024

PR/Event Organizer/Coordinator(Freelance)

Procam International
05.2018 - 02.2020

Advance Programme - Digital Marketing

AIDM

Master of Science - Media Science

MAKAUT University

Bachelor - English

CALCUTTA UNIVERSITY

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Aishwarya Sinha