Aishwarya Ravishankar
Journalist | Social Media Manager
Toronto,ON
Summary
I'm an experienced broadcast journalist with a strong understanding of social media platforms and a passion for digital marketing.
Overview
5
5
years of professional experience
4
4
years of post-secondary education
3
3
Certifications
Work History
Social Media Manager
CANext Immigration Services
Toronto, ON
07.2022 - Current
- Taking care of client's social handles such as Twitter, Facebook and Instagram from conception to execution that supports business goals and eventually drive sales.
- Currently I'm running ad campaign in Facebook targeting focus groups to boost conversions.
Community Manager
Quora
Remote
09.2021 - 07.2022
- From developing and implementing a strategy to attract, encourage, build and manage Quora Tamil's 1.5 million writer community online, to promoting user generated content across social channels, I acted as a bridge between the company and the customers.
- Helped bring back some of the old users to the product and retained 40% of the new ones through social reward programs and online events.
- I created Quora Tamil Instagram channel and by consistently posting reels, carousel stories, Instagram lives, I increased the follower count by 60% in 6 months.
Broadcast Journalist | Social Media Manager
The BBC News
New Delhi
09.2017 - 11.2021
- From being a presenter to producer, copy writer to social media manager, I have worn multiple hats throughout my journey with the BBC.
- Handled BBC News Tamil's social channels such as Facebook, Twitter, LinkedIn, Instagram, YouTube and produced 500+ content for its 5 million audiences.
- Designed & delivered text, image, video, infographic content with strong CTAs which boosted web traffic by about 40%.
- Planned & executed diverse campaigns including PPC that helped increase conversions by 30%.
- Worked on email marketing and influencer marketing for brand awareness and content promotion.
Education
Post-Degree Certificate - Content Strategy
Humber Institute of Technology And Advanced Learning
Toronto, ON 01.2022 - 12.2022
Bachelor of Arts - Political Science
JBAS College
India 06.2013 - 04.2016
Skills
Content writing
Social media strategy & management
Video shooting & editing
Influencer marketing
SEO & Google Analytics
Facebook & Google Ads
hobbies
- Pop culture enthusiast
- Avid reader - novel & fiction
- Podcast lover
- Photography & Blogging
Certification
Google Analytics Individual Qualification Exam
Timeline
Social Media Manager
CANext Immigration Services
07.2022 - Current
Facebook Blueprint Certification for Media Buying
07-2022
Google Ads Search Assessment
04-2022
Post-Degree Certificate - Content Strategy
Humber Institute of Technology And Advanced Learning
01.2022 - 12.2022
Community Manager
Quora
09.2021 - 07.2022
Google Analytics Individual Qualification Exam
03-2021
Broadcast Journalist | Social Media Manager
The BBC News
09.2017 - 11.2021
Bachelor of Arts - Political Science
JBAS College
06.2013 - 04.2016