Aireen De La Pena
Winkler,Canada
Summary
Experienced in administrative and CRM management roles, with a 10-year track record of improving team productivity and managing customer relationships. Skilled in enhancing operational efficiency and executing strategic marketing initiatives. Committed to supporting business growth by delivering effective administrative solutions and maintaining strong communication.
Overview
12
12
years of professional experience
1
1
Certification
Work History
VIRTUAL SENIOR ADMIN
Green Figure Technique Computer Systems Design
11.2019 - 05.2024
- Managed ZOHO CRM operations, enhancing customer relationship management across the organization
- Supported ICT sales and business development through effective scheduling and documentation
- Prepared invoices, delivery notes, and quotations daily, ensuring accurate financial transactions
- Coordinated international and local client meetings, promoting effective global communication
- Developed and presented business and sales reports, providing insights into market trends and opportunities
- Handled contracts and maintained business communications to support client relationships
- Sent promotional emails, expanding company reach and client engagement
- Followed up on quotes to enhance customer service and increase sales closure rates
- Conducted payment follow-ups, ensuring timely financial management and customer accountability.
SALES COORDINATOR (Zoho CRM & Campaigns)
BASS Automation & Security System
06.2023 - 12.2023
- Optimized sales processes and CRM management to enhance team performance and meet sales targets
- Developed and implemented lead generation strategies, significantly increasing potential customer engagement
- Conducted comprehensive management of leads, contacts, accounts, deals, and quotes in Zoho CRM
- Leveraged email marketing tools to drive traffic and sales, enhancing brand visibility and lead conversion rates
- Coordinated sales team efforts, ensuring the effective distribution of tasks and resources
- Provided after-sales support, resolving customer complaints to maintain high satisfaction levels
- Managed and executed marketing strategies and campaigns to align with organizational goals
- Monitored sales equipment and materials to ensure readiness and adequacy for team use
- Analyzed sales data and reported insights to guide future sales strategies and business decisions.
EXECUTIVE ASSISTANT – DATA ENTRY
ACTERA Ingredients
04.2023 - 09.2023
- Managed daily operations within ZOHO CRM, ensuring data accuracy and accessibility
- Scheduled and coordinated meetings, optimizing calendar management for team efficiency
- Followed up on new leads, contributing to a streamlined sales pipeline and improved conversion rates
- Performed data entry tasks with high accuracy, maintaining an up-to-date CRM system
- Supported administrative functions, including document management and internal communication
- Designed marketing materials using Canva, enhancing brand presentation and outreach
- Updated lead information regularly to ensure the accuracy and relevance of sales data
- Assisted in the organization of digital and physical files for easy access and compliance
- Acted as a liaison between sales and other departments to ensure smooth operation flow.
FRAUD ANALYST & SECURITY OPERATION
Concentrix Clark Philippines, Citibank US Account
02.2019 - 11.2019
- Analyzed and investigated fraudulent activities, safeguarding company and client assets
- Managed both inbound and outbound communication, ensuring comprehensive monitoring
- Identified and eliminated potential fraud risks in credit card applications, enhancing security measures
- Conducted detailed investigations into corporate and retail asset applications, maintaining compliance
- Utilized analytical skills to detect and prevent the establishment of fraudulent entities
- Coordinated with internal and external teams to resolve fraud issues effectively
- Maintained high confidentiality and integrity while handling sensitive information
- Developed strategies to minimize financial risk and prevent future fraud occurrences
- Provided training and guidance to new team members on fraud detection techniques.
SALES COORDINATOR & MARKETING / ADMINISTRATIVE STAFF
SignTrade LLC
10.2012 - 06.2018
- Assisted the sales department in managing monthly and annual quotas, boosting team achievements
- Scheduled meetings and prepared impactful presentations to facilitate client discussions
- Handled contracts and maintained business communications, ensuring consistent client satisfaction
- Sent promotional emails, enhancing customer engagement and brand loyalty
- Followed up on customer quotes, increasing conversion rates and sales success
- Collected, analyzed, and summarized sales data, providing actionable insights to the marketing team
- Supported sales staff by offering product information and customer service requests
- Researched competitive products to maintain a competitive edge in the market
- Coordinated logistics for trade shows, optimizing event planning and execution.
Education
Bachelor of Science in Computer Engineering -
Eastwoods Professional College of Science and Technology
04.2012
Skills
- Microsoft Office Suite
- Zoho CRM
- AutoCAD basics
- Canva
- Communication
- Scheduling
- Email marketing
- Project management
- Data entry
- Database management
Certification
- PC Operation National Certificate II, Eastwoods Professional College of Science and Technology, Philippines, 09/01/09
- IELTS Certificate, 11/01/21
Languages
English
Full Professional
Timeline
SALES COORDINATOR (Zoho CRM & Campaigns)
BASS Automation & Security System
06.2023 - 12.2023
EXECUTIVE ASSISTANT – DATA ENTRY
ACTERA Ingredients
04.2023 - 09.2023
VIRTUAL SENIOR ADMIN
Green Figure Technique Computer Systems Design
11.2019 - 05.2024
FRAUD ANALYST & SECURITY OPERATION
Concentrix Clark Philippines, Citibank US Account
02.2019 - 11.2019
SALES COORDINATOR & MARKETING / ADMINISTRATIVE STAFF
SignTrade LLC
10.2012 - 06.2018
Bachelor of Science in Computer Engineering -
Eastwoods Professional College of Science and Technology
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