Aimee Sugar
Seal Beach
Summary
Creative Social Media Manager with proven record of success in building brand awareness, increasing followers and partnering with top influencers through cohesive digital strategy. Engaging storyteller with award-winning history in photojournalism and content development. Develops vision and achieves objectives through execution of integrated plans.
Overview
12
12
years of professional experience
Work History
Social Media Manager
London Boat Rentals
Long Beach
05.2020 - Current
- Organized photoshoots or other events related to content creation projects.
- Moderated conversations on social media platforms and responded to comments from followers in a timely manner.
- Monitored relevant hashtags, topics, industry news and influencers to inform content creation strategies.
- Conducted research to identify target audiences, competitors and key trends in the digital space.
- Directed social media and digital marketing strategy and initiatives to promote brand building, guest retention and revenue-focused activities.
- Tracked social media metrics to determine audience growth rate, volume and reach.
- Used editing and graphic design tools to create content and visuals for social channels.
- Collaborated with public figures, companies and press to boost and enhance brand on social media.
- Collaborated with influencers and brand partners to expand reach and enhance content diversity.
- Updated databases with customer information collected from various sources.
- Maintained a library of marketing collateral including images and videos.
- Created daily social media posts to build robust brand presence on TikTok, Facebook and Instagram.
- Managed marketing budget, ensuring cost-effective allocation of resources.
Photographer
Aimee Sugar Photography
Orange County
05.2013 - Current
- Set up lighting equipment and adjust camera settings to capture desired images.
- Compose creative shots from different angles that are visually appealing.
- Advise on appropriate poses, props, and backgrounds for each shot taken.
- Edit photos using Adobe Photoshop and other software applications.
- Maintain photography equipment including cameras, lenses, lighting gear, tripods.
- Provide direction to models and subjects throughout photoshoots while capturing natural expressions.
- Photographed special events, parties, and portraits.
Education
Some College (No Degree) - Nursing
Maricopa Community Colleges, Chandler-Gilbert Community College
Chandler, AZSkills
- Social media strategy
- Content creation
- Audience analysis
- Graphic design
- Social media metrics
- Influencer collaboration
- Digital marketing
- Lead generation
- Sales
- Content calendar management
- Photo and video editing
- Brand development and awareness
- Photography techniques
- Mother of 6 children
Affiliations
- Surfing
- Gardening
- Raising 6 children
- Play the piano
References
References available upon request.
Timeline
Social Media Manager
London Boat Rentals
05.2020 - Current
Photographer
Aimee Sugar Photography
05.2013 - Current
Some College (No Degree) - Nursing
Maricopa Community Colleges, Chandler-Gilbert Community College