Aimee Hawes

Responsible for on-boarding and vetting new publisher and publisher inventory by ensuring that supply is legitimate and contained no fraud. Ran opportunity analysis to assess revenue potential and ensure minimum threshold requirements were met. Researched, analyzed and presented findings on new types of inventory, minimum geographical thresholds, content and potential legal restrictions in emerging markets. Collaborated with management to provide training on improved processes and assisted with creation and maintenance of quality training.

• Assisted with first successful roll out of publisher, App and Site vetting workflows.
• Successfully vetted and on-boarded over 500 new publisher accounts.
• Used coordination and planning skills to ensure little to know backlog.

Administered all facets of registration processes within the ad operations department. Optimized operational procedures of organization through collaboration of external business partners. Maintained clean & fraud-free exchange by effectively overseeing internal Ad Tech system controls. Managed all applications for administrations and acquisitions in close collaboration with internal stakeholders. Collaborated with legal and policy departments to ensure compliance with regulatory standards. Developed and presented monthly and annual Q4 strategy plans to optimize inventory management processes. Delivered quality commercial and strategic support to internal teams for achieving desired revenue targets. Trained and coached new team members, while creating, devising and executing robust policies and controls to safeguard all risks and integrations.

• Implemented first policy documentation project for external partners.
• Achieved high review score for top management among team members in department.
• Generated annual gross revenue of over $800 million dollars for the company
• Successfully created and implemented a full 24 hour coverage schedule for the department.
• Record breaking Ad spend 3 years in a row on Black Friday and Cyber Monday.

Mitigated potential risk by effectively utilizing internal systematic processes. Organized media ad campaigns and managed video ad operations. Facilitated quality control tools by using Express VPN, code testing in Google Video Suite Inspector, and code editing in HTML format. Liaised within the department and other teams by using tools such as JIRA, Confluence and Slack. Utilized DOMO and Tableau to generate, interpret and disseminate activity reports.

• Recognized as fastest and most efficient specialist in department.
• Achieved highest record for registering more than 500+ campaigns in a day.
• Carried out day-day-day duties accurately and efficiently.
• Demonstrated respect, friendliness and willingness to help wherever needed.
• Worked flexible hours; night, weekend, and holiday shifts.

Responsible for oversight of ad content to meet specifications and requirement checks as well as managing daily media ad trafficking approval and rejections. Assessed multiple ad formats and content measures to audit against advertising violations. Surpassed client and company expectations by partnering with quality control department aimed at ensuring all priority campaigns are displaying quality content. Attained all daily targets with flexible overtime coverages and appropriate scheduling.

• Mitigated worldly themes related to potential periodic risks
• Tracked key metrics and developed spreadsheets and data models.