Summary
Overview
Work History
Education
Skills
Websites
Certification
Interests
Timeline
Generic

Aiman Anjum

Client Experience & Team Management
Waterloo,ON

Summary

Creative marketing leader with a Master's in Luxury Brand Management, a global perspective, and deep insight into luxury market trends and consumer behavior. Over 6 years of success in team leadership and cultivating strategic partnerships across diverse markets. Proven ability to leverage innovative technologies and integrate social impact into business growth. Passionate about brand storytelling, client engagement, and delivering exceptional customer experiences that drive brand equity and long-term value in fast-paced, service-driven environments.

Overview

7
7
years of professional experience
3
3
Certifications
2
2
Languages

Work History

Marketing Director

PowerTel
Islamabad, PK
08.2017 - 01.2022
  • Managed client relations across EMEA and APAC, overseeing business development, marketing operations, and stakeholder engagement to drive commercial success and partner satisfaction.
  • Mentored and coached team members on sales enablement, product knowledge, and post-sale service best practices—enhancing overall team productivity and client experience.
  • Led strategic initiatives for global accounts, including contract negotiations, compliance oversight, and project delivery—successfully executing Factory Acceptance Testing in China for a $ 1 M+ client.
  • Fostered a collaborative, high-performance culture through regular training, performance feedback, and alignment with organizational goals and KPIs.
  • Received the Sales Growth Achievement Award for team-led revenue gains from Megger (Sweden); completed advanced product training at UK headquarters to enhance team capabilities.
  • Aligned cross-functional sales, marketing, and operations teams to support territory expansion and product launches, increasing regional market share.
  • Represented the company at major global events (ConnecTechAsia, Singapore), securing key partnerships through strategic client engagement and brand positioning.

Consultant

Pastels
Islamabad, PK
04.2017 - 07.2017
  • Developed an influencer-led brand strategy and social media rollout, increasing boutique visibility by 40%.
  • Led in-store visual merchandising, product rotations, and boutique displays.
  • Delivered one-on-one client service to support a seamless luxury retail experience while coaching team members to uphold standards.

Fashion Designer

Elan
Lahore, PK
06.2015 - 09.2016
  • Conducted market research and trend analysis to design seasonal collections aligned with the Maison’s DNA, achieving 100% sales growth in Lawn S/S 2016– 2017 and 50% in luxury festive lines.
  • Led a team of over 20 artisans, overseeing production to ensure high-quality production and timely delivery of products.
  • Implemented streamlined communication processes, advanced software tools, and detailed specifications to improve team productivity and relay clear design revisions between departments.
  • Collaborated with marketing and visual merchandising teams to deliver cohesive brand storytelling across lookbooks and launches.
  • Assisted the Creative Director in executing custom designs for high-profile clients, curating red carpet looks for celebrity appearances, and providing exceptional client service to enhance the brand’s reputation for luxury and exclusivity.
  • Recognized with Lux Style Awards (2016, 2017) and Hum Style Award (2016) for Best Achievement in Fashion Design Lawn.

Education

MA Fashion and Luxury Brand Management -

Istituto Marangoni
London, UK
01.2022 - 1 2023

Bachelor of Design Fashion -

Pakistan Institute of Fashion Design PIFD
Lahore, Pakistan
01.2011 - 1 2015

Skills

  • Team Leadership & Coaching

  • Training & Team Animation

  • Clienteling & Relationship Management

  • Sales Strategy & KPI Achievement

  • Visual Merchandising & Product Execution

  • Retail Operations & Inventory Planning

  • Luxury Brand Storytelling

  • Agile Problem Solving

  • Cross-Functional Collaboration

  • Global Market Exposure & Cultural Fluency

Certification

Inside LVMH- Creation & Branding, Retail & Customer Experience, 12/01/24

Interests

  • Sustainable Tech Innovations
  • Exploring cultures, art & architecture, people and unique luxury experiences across the globe
  • Fashion styling
  • Culinary Arts

Timeline

MA Fashion and Luxury Brand Management -

Istituto Marangoni
01.2022 - 1 2023

Marketing Director

PowerTel
08.2017 - 01.2022

Consultant

Pastels
04.2017 - 07.2017

Fashion Designer

Elan
06.2015 - 09.2016

Bachelor of Design Fashion -

Pakistan Institute of Fashion Design PIFD
01.2011 - 1 2015

Similar Profiles

CREATE PROFILE
Aiman AnjumClient Experience & Team Management