Joao Davanso
Toronto,Canada
Summary
Marketing professional with 10+ years of experience in branding and digital marketing, working with leading brands like Coca-Cola, Hershey, and Ferrero. Skilled in strategy, customer engagement, and campaign execution, with a proven record of driving growth. Recently completed postgraduate certificates, highlighting a strong commitment to continuous learning and development.
Overview
16
16
years of professional experience
Work History
Event Planner & Supervisor
Dream Team
Toronto, Canada
10.2023 - Current
- Managed and executed high-profile events for major clients like Manulife, Comicon, and Web Summit, ensuring seamless on-site execution, and effective staff coordination.
- Led a team of event staff, ensuring clear communication, task delegation, and on-site issue resolution.
- Ensured compliance with health and safety regulations, and managed risk assessments for large-scale events.
Game Master & Social Media Coordinator
Enigma Escape Room
Toronto, Ontario
07.2023 - 12.2024
- Designed engaging and immersive escape room experiences for diverse groups.
- Managed room setups, ensuring all props and technology functioned properly.
- Created engaging content for social media platforms to enhance business visibility.
Digital and E-commerce Manager
Hershey Company
Sao Paulo, Brazil
11.2022 - 04.2023
- Developed and executed digital campaigns for targeted customer segments to enhance product visibility and sales.
- Led cross-functional teams to develop engaging content and promotional strategies aligned with customer behavior insights.
- Collaborated with cross-functional teams to streamline digital marketing efforts.
Brand Manager
Hershey Company
Sao Paulo, Brazil
02.2019 - 10.2022
- Spearheaded the Reese’s launch in Brazil, achieving a 700% increase in sales through strategic partnerships and marketing campaigns.
- Managed the Halloween campaign, achieving over 6 million reach and over 30 million impressions.
- Conducted data-driven pricing and marketing research to support strategic business decisions.
Marketing Analyst
Ferrero
Sao Paulo, Brazil
03.2015 - 01.2019
- Managed national campaigns and promotions for Ferrero's product portfolio, including the launch of Nutella B-Ready.
- Developed data-driven strategies to boost sales, resulting in a 22% increase in gross sales.
- Partnered with major clients like Starbucks and McDonald's to expand product reach.
Marketing Analyst
Coca-Cola
Sao Paulo, Brazil
12.2009 - 02.2015
- Planned and executed strategic promotional activities for Coca-Cola's extensive beverage portfolio.
- Managed customer engagement initiatives that improved brand visibility and loyalty.
- Conducted detailed KPI tracking, performance evaluation, and management reporting.
Education
Postgraduate Certificate - Sports And Event Marketing
George Brown College
Toronto, Canada04-2025
Postgraduate Certificate - Digital Marketing Specialist
Toronto School of Management
Toronto, Canada01.2024
MBA - Marketing
University of Advertising And Marketing (ESPM)
São Paulo, Brazil07.2018
Skills
- Nielsen
- Kantar
- Euromonitor
- Google Analytics
- Google AdWords
- SEO tools
- Power BI
- Microsoft Office Suite
- Marketing Strategy
- Campaign Execution
- Team Leadership
- Brand Management
- P&L Management
- Data-Driven Decision Making
- Cross-Functional Collaboration
- Customer Engagement
Languages
Portuguese
Native/ Bilingual
Spanish
Professional
French
Limited
References
References available upon request.
Timeline
Event Planner & Supervisor
Dream Team
10.2023 - Current
Game Master & Social Media Coordinator
Enigma Escape Room
07.2023 - 12.2024
Digital and E-commerce Manager
Hershey Company
11.2022 - 04.2023
Brand Manager
Hershey Company
02.2019 - 10.2022
Marketing Analyst
Ferrero
03.2015 - 01.2019
Marketing Analyst
Coca-Cola
12.2009 - 02.2015
Postgraduate Certificate - Sports And Event Marketing
George Brown College
Postgraduate Certificate - Digital Marketing Specialist
Toronto School of Management
MBA - Marketing
University of Advertising And Marketing (ESPM)
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