Aidan Boswell

• Working as part of the global marketing team on EA SPORTS FC to brief and deliver the global marketing and communications strategy for the world's largest sports video game franchise.
• Developed and delivered the global EA SPORTS FC 25 go-to Market campaign strategy, with close collaboration with over 10+ CFX functions.
• Responsible for stakeholder management across Product Development, Football Partnerships, Content Strategy, Business Dev and Creative specialists.

• Led the team responsible for Global Marketing for the EA SPORTS FC Ultimate Team product.
• Responsible for developing and delivering an integrated live service GTM marketing strategy & building a marketing process to service a 365 Live Service product within EA SPORTS FC, reactive and complimentary to world football.
• Relationship management with key partners, such as FIFA, UEFA, adidas, broadcasters and community influencers to bring our product to the heart of the footballing world.

• Working across both Brand & Development development orgs, this role was a Product Management role responsible for:
• Working closely with Dev partners to provide yearly strategic product briefings for CFX Teams to take to market.
• In-Game Partnership integrations incl. adidas, Nike, Puma, regional football brands & celebrity talent.
• Led research initiatives determining EA SPORTS FIFA commerical value proposition informing Business Development across Key Partner Clubs and Leagues.
• Led brand executions across key First Party teams incl. Sony, Microsoft & Nintendo platforms.
• Optimized future title development by conducting thorough market research and analysis.

• Brand Management, Development & Strategy.
  Project Management
• PR & Event Management
• Digital Product development
• Internal Communications Initiatives.
• Digital & Social content development & implementation.
• CRM & Data Reporting.
• Managing online acquisition & retention strategies.

Brands: Guinness, Dove Men + Care, Optimum Nutrition, Heineken, Coca Cola