Ahtesham Khan
New Delhi,India
Summary
Dynamic media strategist with a proven track record at NDTV Ltd., driving innovative campaigns that enhanced audience engagement by 30%. Expert in campaign strategy and cross-functional collaboration, leveraging advanced editing skills to produce compelling content. Adept at guiding teams to achieve creative excellence under tight deadlines while optimizing performance metrics for impactful results.
Overview
14
14
years of professional experience
Work History
Principal Consultant – Media Strategy & Visibility Optimization
Pro-Consulting Solutions
New Delhi, India
06.2020 - 12.2023
- Directed integrated media campaigns for multiple clients using data-driven insights, achieving measurable growth in engagement and brand visibility.
- Implemented content strategy aligned with SEO best practices and audience growth objectives using analytics tools.
- Led cross-functional collaboration with creative, analytics, and production teams in agile work environment to develop holistic media solutions.
Executive Producer
Qatar Media Corporation
Doha, Qatar
11.2018 - 05.2019
- Led end-to-end video production for live broadcasts and digital campaigns, maintaining creative excellence under tight deadlines.
- Collaborated with marketing and creative teams to align storytelling with business objectives and audience growth.
- Directed shoots, edited content, and optimized delivery for multiple platforms.
Founder
ZYRA Media LLP
New Delhi, India
11.2016 - 10.2018
- Established video production company creating short-form and long-form content for brand storytelling and digital campaigns.
- Spearheaded the development of integrated marketing campaigns, aligning brand messaging with audience engagement.
- Managed event planning, media advertising, and social media strategies to enhance client visibility and customer engagement.
- Managed stakeholder relationships and collaborated with cross-functional teams on growth opportunities.
Head of Entertainment Band and Monetization / Head of Social Media Strategy
NDTV Ltd.
New Delhi, India
04.2013 - 07.2016
- Launched the “Entertainment Band”, which presented a wide variety of programming from celebrity dialogues to short films, documentaries to music, celebrity profiles to behind the scenes of filmmaking.
- Define the overall strategy, business plans and framework for the partnerships, and ensured successful execution in alignment with expected revenue targets for the channel.
- Worked with cross-functional team (marketing, sales, legal & finance) to develop and pitch ideas to potential partners and client’s teams to generate revenues from potential leads of sponsors.
- Successfully initiated and oversaw the launch of NDTV's ground-breaking reality series, "The Real Deal," as an Executive Producer.
- Design and implement social media strategy for brand promotions, awareness, and impressions and to align with business goals.
- Executed the #FaceofIndia campaign with Getty Images, celebrating India’s diversity and achieve record breaking engagement.
Senior Producer / Creative Director
NDTV Ltd.
New Delhi, India
04.2010 - 03.2013
- Produced brand‑aligned series and specials (e.g., The Property Show) with strong editorial rigor and audience utility.
- Developed multi-platform video content tailored for digital and social audiences.
- Monitored performance metrics and optimized campaigns for higher engagement and conversion.
- Coordinated with cross-functional teams to execute rapid content turnarounds.
Education
Bachelor of Arts - English Honours
Jamia Millia Islamia University
New Delhi, India09.2025
Master’s in Business Administration - Machine Learning & AI Application in Business
University Canada West
Vancouver, CanadaSkills
- Campaign strategy
- Concept pitches
- Consumer-focused narratives
- DSLR videography
- Photography
- Scriptwriting
- Editing (Premiere Pro, Final Cut, After Effects, CapCut)
- Adobe Suite
- Canva
- Google Docs/Slides
- Copywriting
- Repurposing
- KPI tracking
- Real-time content optimization
- Audience insights
- Guiding creators
- Producers
- Junior teams
- Collaboration
- Rapid execution
- Cross-functional teams
- Tight deadline
- Content creation
- Project management
- Cross-functional collaboration
- Program coordination
- Performance tracking
- Stakeholder engagement
- Training and development
- Multitasking and organization
- Content management system
- Project leadership
Personal Information
Title: Senior Producer | Integrated Brand Campaigns
Timeline
Principal Consultant – Media Strategy & Visibility Optimization
Pro-Consulting Solutions
06.2020 - 12.2023
Executive Producer
Qatar Media Corporation
11.2018 - 05.2019
Founder
ZYRA Media LLP
11.2016 - 10.2018
Head of Entertainment Band and Monetization / Head of Social Media Strategy
NDTV Ltd.
04.2013 - 07.2016
Senior Producer / Creative Director
NDTV Ltd.
04.2010 - 03.2013
Bachelor of Arts - English Honours
Jamia Millia Islamia University
Master’s in Business Administration - Machine Learning & AI Application in Business
University Canada West